differentiation tag
5 result(s) displayed for differentiation (1 - 5 of 5):
What Business Are You Really in?
For the Cloud Comm providers, it seems like they are in every business except VoIP. They are phone (handset) purveyors, network operators (for all the circuits they provide), tech support, software integration, network monitoring and a host of other...
The Hosted VoIP Crowded Picture
Microcorp just signed up 8x8 as a vendor. By my count, that is the 20th service provider that offers Hosted VoIP of some kind. 20. Some are Broadsoft based; some are Metaswitch based; and some are home brewed versions...
A Moment About Phones
Tom Keating wrote a review of Panasonic's Android IP phone, model KX-UT670. It has HD Voice, speaker phone and integration with IP cameras. Tom reminds me that it's the "major IP phone vendors like Aastra, Cisco, Polycom, ShoreTel, snom, and...
The Incumbent Mindset
I'm heading to NYC next week to attend Seth Godin's seminar. It is always worth the trip to me. From his Domino Project newsletter today, a little insight:"It happens to just about every industry, from hard drives to furniture--the insurgents,...
Differentiation Part II
When I say that word - Differentiation - in a space like VoIP with 1100 providers, what does it mean?Marketing is about stories. Not stories about your boring tech, but stories about what the consumer can do with your tech....
