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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (1 - 25 of 190):

How Much Do They Spend?

On a call today discussing marketing in our sector - and how there is very little of it. I had to take a look at what companies spend on marketing. Here is the list of the top 20 advertisers....

Merger Synergies and CX

Sonus is merging with GENBAND. Last year Sonus bought Taqua for $20M. The talk is all about synergies and higher EBITDA. Oh and Accretive. No talk about how they will better serve their customers. CenturyLink is saying that after...

Like Cars in the 1950s

Did you know that from 1920-1960 there were hundreds of US auto manufacturers? Then it collapsed to just 5 - Ford, GM, Chrysler, AMC and Studebaker, according to Wikipedia. Most of the collapse was due to the Big 3...

Where's the Margin? (Part 1)

As much as I grumble often about the VoIP/UC providers and their lack of differentiation, SD-WAN is going to be just as bad. It is almost a commodity out of the gate. Since most product markets are flat (think...

3 Studies You Might Find Interesting

SpiceWorks study on IT buyers: "The survey results show nearly 90 percent of IT decision makers evaluate and recommend technology solutions while less than 50 percent of business decision makers do the same." In the SpiceWorks IT Buyer guide,...

Attention and Demand Deficit

Birch laid off its direct sales force, proclaiming they are going all channel. The number of channel only companies is growing. Unfortunately it isn't as easy as that. The channel lost 30% of its partners over the last 3...

Why TelePacific is Re-Branding

In this podcast, I speak with TelePacific's SVP Ken Bisnoff on why TelePacific is re-branding. The CLEC of old is gone. Telecom is shifting to be more than voice and Internet. TelePacific has transitioned to a Managed Services Carrier...

Telecom Tidbits (#2449)

Telecom is still broken. Ordering a 1GB Internet port in a Lit building has turned from a 2 week turn up to a 100-day pain in the ass. In cable news, you get a site survey done supposedly before...

Music and the Mass Market

"Maybe decades ago you could aim your songs at a mass market, but music does not really have one of those anymore. Artists have to figure out whom they're speaking to and where they're speaking from. The rest of...

Marketing is Falling By the Wayside

Company executive don't want marketing; they want sales. Or they want a twitter or Linkedin strategy. Or they want to increase channel sales. I get calls all the time asking for a "cheap website guy". You realize that your...

ITEXPO: The UC Outlook

The future of UC is bright says a number of executives at UCaaS providers. But is it? I spoke with a few VoIP executives including CoreDial at ITEXPO. There are two separate layers: cheap voice or POTS replacement and...

How Do You Enable Partners?

RingCentral VP of Channel, Zane Long, did an interview with Channel Vision. He states, "Partners need the right sales support and enablement in order to be successful. It isn't enough to have just an amazing product or the richest...

Customer Segmentation

"Most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service," writes Pamela Vaughan of HubSpot. The same messaging to VSB, small and medium business just...

2 Lessons from Politics

At lunch today with a political consultant, we discussed the presidential campaign. Here are two things that drive me crazy about HRC and DNC that you should think about for your own company. The first thing is that the...

Tidbits #2444 (Telecom and Otherwise)

There are too many VoIP and UCaaS providers. Consolidation is required in this space. I think UCaaS has to shift into Voice/Dial-tone (POTS replacement or SIP Trunking with some features) and some collaboration platform. The way it is now...

More Retail Stores Going Broke

The Limited is just the latest retail chain to go bankrupt. Sports Authority closed earlier this year. Many others are on the slide down into BK. There is a lesson or two to be learned from retail. Marketing is...

Who is Your Target Audience?

If you answered everyone, you are wrong. If you answered 1-1000 employee companies, you are misguided. I had a panel last ITEXPO of sales vice presidents of PBX companies. They blamed all deployment problems on the sales team. Every...

Is SD-WAN the new UC?

In 2003, Broadsoft was selling its softswitch to anyone who would buy it. Today, they are trying to sell direct. All in all, it is technology that is still struggling to find its voice. Today, VeloCloud is selling its...

It is All Distribution Now

Yesterday I saw AVNET advertise 172,000 partners globally. Tech Data has mentioned 62K+. Sandler Partners said they had more than 4,000 sales partners. TCG serves more than 1500 agents. RingCentral's channel head penned a post about the strategy to...

The Channel Marketing Dilemma

I just read this article about analytics for the channel. It makes sense. I like his opening line: "Are my people spending their time on activities that drive sales?" That is key. But then the article goes sideways, because,...

Marketing Lesson from the Election

A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative campaign. When your brand is broken -- maybe your uptime is three eights instead of nines or maybe...

Where is the Demand?

There are a number of external sales channels: franchises, affiliates, referrals, VAR/inter-connect, systems integrated, agents/brokers (to name a few). It works for more industries than just telecom, real estate and insurance. All those models are for Sales. Remember though...

Research Firms Missed Again on UC

MarketsandMarkets states that the UCaaS market size is expected to grow from USD 17.35 Billion in 2016 to USD 28.69 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 10.6% during the forecast period. In contrast, Transparency...

What Pain Does UCaaS Solve?

There is rarely actual discussion in LinkedIn Groups any more. If there are comments, they are undisguised pitches for companies. In this particular discussion, the reader can conclude that most people know very little about the market that they...

Nothing But Vanilla Pudding

Do you remember playing musical chairs in school? The music begins a chair is removed and you circle around until the music stops. When the music stops, you try to sit in a chair and not be left standing....
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