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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (1 - 25 of 128):

The Stock Market is Unkind

Yahoo made $6.3 billion on the Alibaba stock IPO. It's quarterly revenue was $1.094 billion of which more than $200 million in mobile ad revenue. Investors want it to stop making acquisitions (but $3 bill in cash means it...

The Cost of Attention (Advertising)

Note: This isn't a political rant. It's a numbers game. In 2010, current Florida Governor Rick Scott spent $40 million to win the governor's race. The voter turnout was 49% according to the state of Florida. In 2012, the...

What Business Are You Really in?

For the Cloud Comm providers, it seems like they are in every business except VoIP. They are phone (handset) purveyors, network operators (for all the circuits they provide), tech support, software integration, network monitoring and a host of other...

Are You a Red or Black Ant?

Dave Matthews Band's Ants Marching has been in my head all morning. "When all the little ants are marching Red and black antennas waving we all do it the same we all do it the same way" Reminds me...

Poised to Outperform

In an article from Seeking Alpha (login required), the title just hit me - Here's Why 8x8, Inc. Is Poised To Outperform. Then you read the article which pretty much quotes press releases and you realize that once again...

The Whirl Factor

There was a good blog post on the TDCloud blog titled, "What's Your "Whirl Factor?" It was a good read. "If the industry as a whole knew how awesome your product was--if they really understood all the differentiating features...

What I Read Over the Weekend

This could have been a good case study article if it had been more specific. Instead it is full of vague assumptions. Not helpful at all. AT&T is adding cities in NC to its U-Verse with GigaPower. I wonder...

Marketing is...

Marketing is Everything. It is PR, blogging, social media, brand. It is also the uniforms, the installer, the bathroom, the office space, employees, atmosphere, partners, trunks, everything. Like all communications, marketing is both verbal and especially non-verbal. Marketing is...

Why Marketing Matters

Wed. morning at the FISPA event in Atlanta I will be presenting on Why Marketing Matters, followed closely by a Q&A session with Bullseye Telecom's Tim Basa on Sales & Marketing. You can see the slides HERE. The main...

One Way to Differentiate

My agent business (activity) has picked up considerably lately. Someone found me via my blog looking for a phone system that would integrate with ACT and Outlook. Doing some research, ShoreTel Sky and 3CX came up. Talking with a...

Content Marketing is Huge

On the TCA's webinar on Marketing Your Business today, the panelists all agree that content marketing is king. Content Marketing is leveraging various platforms (blogs, social media, your websites, etc.) to attract and retain customers by creating and curating...

No More Paying For Attention

The overall view of the Hosted VoIP industry is not unlike the aspirin aisle at the supermarket: lots of choices that all seem the same. [see photo below] How do you get the attention of the channel partner or...

Telesphere Goes Reality TV in Booth

A few posts this month from trade shows where I just wanted to point out some unusual marketing, like TelePacific having pop-a-shot basketball games in their booth. Swoosh! Telesphere and BroadSoft are unveiling a massive 8-foot-tall, 3,200 pound aquarium...

What Can You Learn from Target?

The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually...

Voxox Gets Original

Voxox's marketing maven, Tristan Barnum, has introduced original entertainment content as a way to get some attention for its partners and products. In a world of telecom where every booth at a show says the same thing, it's nice...

We Don't Have a Polycom or Dropbox Problem

To all the folks in marketing in the IT and telecom industry, get better! Get better at telling the story. Work really hard at crafting the Positioning story. Sweat over the unique value proposition. Why? The service providers do...

Why Don't You Market Your Business?

Why is it Coke Pepsi Dr Pepper McDonald's, NO, Wendy's and DQ Ford, Toyota, Mercedes, BEN, GM Every consumer brand markets heavily, but the competitive telecom industry does not? A Brand is a trustmark. Sales is all about trust. I'm...

The Marketing to One

Whether it is wearable tech or consumer electronics, are we entering a time of marketing to one? The Verge has an article about the impact of Kickstarter on CES in Vegas this week. The most telling quote, "If Sony...

Are You Missing the Point?

As we enter the trade show season - all 11.5 months of it - here's something to think about: what are you doing with your marketing? You spend here and there on this and that, maybe you track it...

6 Actions for Your Business in 2014

Borrowed from this article. Six actions to take in January to improve your business in 2014. I have mentioned these many times before in talks and blog posts here and in my other blog. Better define your role in...

I am Not a Social Media Guru

I don't spend all day with my nose in Facebooking, tweeting, pinning. I don't spend hours each week trialing new schemes on social media platforms. I understand that social media is just one component of a comprehensive marketing plan....

The Value of UC

Dan Caruso, CEO of Zayo, wrote a post about the profitability of bandwidth. I got to thinking about how it applied to VoIP, specifically UC, Hosted UC, UCaaS, Cloud Comms or whatever silly marketing hashtag we are using this...

Low Price Alone is Not Disruptive

There was a booth advertising $199 TDM PRIs, but it had little traffic. There is a vendor with a nice video conferencing system for $1000, but no line to see it or buy it. StartMeeting was $20 flat rate...

Doubling Your Sales

Wed. morning, Chief Mojo-Making Officer, Angela Leavitt and I presented to a standing room only crowd at ITEXPO West 2013 on 10 strategies for Doubling Your Sales and then added some marketing must-haves as well. Here are the slides. We...

Shiny Object Syndrome

In my local and business interactions there are a lot of entrepreneurs and start-up co-founders. Many of them have what I call Shiny Object Syndrome. Everything is the next new and shiny thing. We live in a society that wants...
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