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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (1 - 25 of 171):

The Channel Marketing Dilemma

I just read this article about analytics for the channel. It makes sense. I like his opening line: "Are my people spending their time on activities that drive sales?" That is key. But then the article goes sideways, because,...

Marketing Lesson from the Election

A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative campaign. When your brand is broken -- maybe your uptime is three eights instead of nines or maybe...

Where is the Demand?

There are a number of external sales channels: franchises, affiliates, referrals, VAR/inter-connect, systems integrated, agents/brokers (to name a few). It works for more industries than just telecom, real estate and insurance. All those models are for Sales. Remember though...

Research Firms Missed Again on UC

MarketsandMarkets states that the UCaaS market size is expected to grow from USD 17.35 Billion in 2016 to USD 28.69 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 10.6% during the forecast period. In contrast, Transparency...

What Pain Does UCaaS Solve?

There is rarely actual discussion in LinkedIn Groups any more. If there are comments, they are undisguised pitches for companies. In this particular discussion, the reader can conclude that most people know very little about the market that they...

Nothing But Vanilla Pudding

Do you remember playing musical chairs in school? The music begins a chair is removed and you circle around until the music stops. When the music stops, you try to sit in a chair and not be left standing....

A Word About Your Elevator Pitch

If I have to ask: Is it like this? You: No. Is it like that? You: No. Then you need to work on YOUR pitch some more. Why? Because it is not my job - or anyone's really -...

Change or Die

Verizon's VP Janet Schijns gave a presentation about Millennials and the Channel. A majority of the polled Millennials did not know what a Channel Partner was. Change or Die. (I thought when Tiffani Bova left Gartner, we would have...

2 Reasons It is Hard to Sell UC

Despite the numerous UC providers crowding the marketplace, the actual sales of UC seats is not skyrocketing. Companies with 25% growth like 8x8, number in the dozens, not in the hundreds. For some, it is a focus-message mess. They...

How To Win at UCaaS

Wainhouse research says that the UCaaS industry will grow at a rate of 24% year over year. 8x8 is doing that with their revenue. "Total revenue of $53.2 million increased 29% year-over-year; service revenue of $48.9 million increased 29%...

Momentum Trolls Windstream (Going Up-Market)

I received this email yesterday from Momentum with the letter attached (with far too much private info not blacked out.) "As many of you already know, Windstream is eradicating their SMB Business (Customers billing under $1500) and sending them...

Monday Morning Thoughts on Sales and Strategy

This testimonial for ANPI by an RLEC is worth listening to just to understand the thinking behind moving to cloud comms. Try at least the first 90 seconds. Seth Godin's blog today describes not a pyramid, but a Frustum....

How Do You Choose a Marketing Firm?

I find it interesting that most service providers treat marketing as separate from the business as a shed in the backyard is separate from the house. Service providers would not hire someone off fiverr or elance to configure routers...

The B&N Lesson

Reading this blog post this morning from author and former Green Beret, Bob Mayer (who also teaches writers and publishes writers) about the troubles of B&N got me thinking - and writing this post. It is interesting to me...

RAD Rant on Channel Marketing

Voice Over Pete and I did 3 videos for RAD's Rants last month. This is Rant # 3 where we talk about channel marketing tactics - email, website, video. It is about giving value first. We talk about that...

Why Your Marketing is Hurting Your Sales

I registered for a white paper and got dumped into the email automation bucket. And then the phone calls started. I registered a domain and the emails poured in. I mark them as a spam and delete them. I...

Is There Any Telecom Disruption?

Today, Fone.do was featured on ProductHunt. In the discussion, Aircall.io was mentioned. Despite consolidation and analyst predictions of 20+% CAGR, we haven't really seen any real disruption in the space. Low price by itself is not disruption. We have...

What the Studies About UC Say

WOW! In a study of 1,000 businesses by Evolve IP, "71.5% were not very familiar with what "Unified Communications" actually is". You can scratch that off your SEO key word list right now. The stat that "40 percent of...

On Content for Lead Gen

There is a new CMO Council study (along with affiliate, Content ROI Center) out called "Lead Flow That Helps You Grow" focused on demand generation strategy. The report takes a deep look into the struggle companies are having in...

One Picture

"Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal," writes the CMO Council. Is it because we are more visual - or because the...

CMO Council Study on Content Marketing

The CMO Council study (along with affiliate, Content ROI Center) produced an infographic called "Lead Flow That Helps You Grow" focused on demand generation strategy. It is based on a report that examines "the struggle companies are having in...

One Way to Privately Differentiate

The FCC recently ruled that phone companies CAN block robocalls - all types - if a customer requests it. Did you know that there was an FTC Robocall Challenge in 2013. (Thanks to M. Leblanc for filling me in.)...

Marketing is the Difference

There has been a wave of stories about the lack of marketing in tech/IT/telecom. I mention it all the time - and twice last week (here and here). But there was at least one other mention (here and here)...

Getting Perspective

I am heading to the Genband Perspectives15 show next week in Orlando. Going to see about Kandy and Nuvia plus some details on the fring idea. (Not to poke BSFT, but at least this show has some cool stuff...

The Latest Buzz(words) to Offer

The CLEC crowd is trying to move beyond the legacy services of network and minutes. Hard to do when customers still want to buy it. In much of the marketing, the services with the most buzz are: Unified Communications...
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