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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (1 - 25 of 181):

Marketing is Falling By the Wayside

Company executive don't want marketing; they want sales. Or they want a twitter or Linkedin strategy. Or they want to increase channel sales. I get calls all the time asking for a "cheap website guy". You realize that your...

ITEXPO: The UC Outlook

The future of UC is bright says a number of executives at UCaaS providers. But is it? I spoke with a few VoIP executives including CoreDial at ITEXPO. There are two separate layers: cheap voice or POTS replacement and...

How Do You Enable Partners?

RingCentral VP of Channel, Zane Long, did an interview with Channel Vision. He states, "Partners need the right sales support and enablement in order to be successful. It isn't enough to have just an amazing product or the richest...

Customer Segmentation

"Most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service," writes Pamela Vaughan of HubSpot. The same messaging to VSB, small and medium business just...

2 Lessons from Politics

At lunch today with a political consultant, we discussed the presidential campaign. Here are two things that drive me crazy about HRC and DNC that you should think about for your own company. The first thing is that the...

Tidbits #2444 (Telecom and Otherwise)

There are too many VoIP and UCaaS providers. Consolidation is required in this space. I think UCaaS has to shift into Voice/Dial-tone (POTS replacement or SIP Trunking with some features) and some collaboration platform. The way it is now...

More Retail Stores Going Broke

The Limited is just the latest retail chain to go bankrupt. Sports Authority closed earlier this year. Many others are on the slide down into BK. There is a lesson or two to be learned from retail. Marketing is...

Who is Your Target Audience?

If you answered everyone, you are wrong. If you answered 1-1000 employee companies, you are misguided. I had a panel last ITEXPO of sales vice presidents of PBX companies. They blamed all deployment problems on the sales team. Every...

Is SD-WAN the new UC?

In 2003, Broadsoft was selling its softswitch to anyone who would buy it. Today, they are trying to sell direct. All in all, it is technology that is still struggling to find its voice. Today, VeloCloud is selling its...

It is All Distribution Now

Yesterday I saw AVNET advertise 172,000 partners globally. Tech Data has mentioned 62K+. Sandler Partners said they had more than 4,000 sales partners. TCG serves more than 1500 agents. RingCentral's channel head penned a post about the strategy to...

The Channel Marketing Dilemma

I just read this article about analytics for the channel. It makes sense. I like his opening line: "Are my people spending their time on activities that drive sales?" That is key. But then the article goes sideways, because,...

Marketing Lesson from the Election

A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative campaign. When your brand is broken -- maybe your uptime is three eights instead of nines or maybe...

Where is the Demand?

There are a number of external sales channels: franchises, affiliates, referrals, VAR/inter-connect, systems integrated, agents/brokers (to name a few). It works for more industries than just telecom, real estate and insurance. All those models are for Sales. Remember though...

Research Firms Missed Again on UC

MarketsandMarkets states that the UCaaS market size is expected to grow from USD 17.35 Billion in 2016 to USD 28.69 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 10.6% during the forecast period. In contrast, Transparency...

What Pain Does UCaaS Solve?

There is rarely actual discussion in LinkedIn Groups any more. If there are comments, they are undisguised pitches for companies. In this particular discussion, the reader can conclude that most people know very little about the market that they...

Nothing But Vanilla Pudding

Do you remember playing musical chairs in school? The music begins a chair is removed and you circle around until the music stops. When the music stops, you try to sit in a chair and not be left standing....

A Word About Your Elevator Pitch

If I have to ask: Is it like this? You: No. Is it like that? You: No. Then you need to work on YOUR pitch some more. Why? Because it is not my job - or anyone's really -...

Change or Die

Verizon's VP Janet Schijns gave a presentation about Millennials and the Channel. A majority of the polled Millennials did not know what a Channel Partner was. Change or Die. (I thought when Tiffani Bova left Gartner, we would have...

2 Reasons It is Hard to Sell UC

Despite the numerous UC providers crowding the marketplace, the actual sales of UC seats is not skyrocketing. Companies with 25% growth like 8x8, number in the dozens, not in the hundreds. For some, it is a focus-message mess. They...

How To Win at UCaaS

Wainhouse research says that the UCaaS industry will grow at a rate of 24% year over year. 8x8 is doing that with their revenue. "Total revenue of $53.2 million increased 29% year-over-year; service revenue of $48.9 million increased 29%...

Momentum Trolls Windstream (Going Up-Market)

I received this email yesterday from Momentum with the letter attached (with far too much private info not blacked out.) "As many of you already know, Windstream is eradicating their SMB Business (Customers billing under $1500) and sending them...

Monday Morning Thoughts on Sales and Strategy

This testimonial for ANPI by an RLEC is worth listening to just to understand the thinking behind moving to cloud comms. Try at least the first 90 seconds. Seth Godin's blog today describes not a pyramid, but a Frustum....

How Do You Choose a Marketing Firm?

I find it interesting that most service providers treat marketing as separate from the business as a shed in the backyard is separate from the house. Service providers would not hire someone off fiverr or elance to configure routers...

The B&N Lesson

Reading this blog post this morning from author and former Green Beret, Bob Mayer (who also teaches writers and publishes writers) about the troubles of B&N got me thinking - and writing this post. It is interesting to me...

RAD Rant on Channel Marketing

Voice Over Pete and I did 3 videos for RAD's Rants last month. This is Rant # 3 where we talk about channel marketing tactics - email, website, video. It is about giving value first. We talk about that...
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