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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (1 - 25 of 137):

Can You Find the Bestseller Effect?

In the world of telecom - T1's, broadband, WAN - we know who the buyer is and why he is buying - or we assume it based on experience. (Maybe we should stop assuming WHY they buy?) But in...

4 Tips for the Busy Executive

I have a couple of prospective clients that keep delaying projects. One really wants to do the project but the people aren't in place yet. The time isn't right. Is the time every really right? More than one is...

About Email Marketing

Mojo Marketing is blogging the 12 Days of Telecom Marketing! I was the guest blogger for Day 5 about Email Marketing. In summary, when people see your email they shouldn't say, "What?! Another one from this guy!" They should...

It Starts With Strategy

What we talked about today was tactics. How do I know? It's always tactics. It's always How do I quickly get customers. That is mainly tactical. It really starts with Strategy, a game plan. People read Sun Tzu's Art...

Comcast Merger Will Pressure CLECs

The CLEC industry has a few problems: TDM-to-IP Transition USF Reform (E-Rate, ETC) Consolidation Special Access Pricing The biggest problem by far is the Comcast-TWC merger. It will replace 2 large MSOs (Comcast + TWC) with 2 much larger...

2 Things About Content Marketing

One thing about content marketing is that while everyone is talking about, few people are doing it well. Great quote from GapingVoid about it, "You have to love them every day, even if they don't buy from you every...

3 Reasons Channel Management Needs a Slap

It's amazing to me how people who manage channel operations for carriers (and likely have not worked in the channel as a partner in at least 8 years) can give partners advice about running their business. Have you looked...

Why I am Tired of RingCentral

Every conversation about Hosted PBX (HPBX) includes the mention of RingCentral. This company has done a fantastic job of marketing itself. So well in fact that it has been able to IPO and then go back for a second...

Look Another Road Show (and Presentation)

Presentation after presentation is what the shows are all about. Sponsors pay for the show, so they get to stand on stage and give a presentation. That would be fine if the presentations didn't suck. That's right. I have...

The Stock Market is Unkind

Yahoo made $6.3 billion on the Alibaba stock IPO. It's quarterly revenue was $1.094 billion of which more than $200 million in mobile ad revenue. Investors want it to stop making acquisitions (but $3 bill in cash means it...

The Cost of Attention (Advertising)

Note: This isn't a political rant. It's a numbers game. In 2010, current Florida Governor Rick Scott spent $40 million to win the governor's race. The voter turnout was 49% according to the state of Florida. In 2012, the...

What Business Are You Really in?

For the Cloud Comm providers, it seems like they are in every business except VoIP. They are phone (handset) purveyors, network operators (for all the circuits they provide), tech support, software integration, network monitoring and a host of other...

Are You a Red or Black Ant?

Dave Matthews Band's Ants Marching has been in my head all morning. "When all the little ants are marching Red and black antennas waving we all do it the same we all do it the same way" Reminds me...

Poised to Outperform

In an article from Seeking Alpha (login required), the title just hit me - Here's Why 8x8, Inc. Is Poised To Outperform. Then you read the article which pretty much quotes press releases and you realize that once again...

The Whirl Factor

There was a good blog post on the TDCloud blog titled, "What's Your "Whirl Factor?" It was a good read. "If the industry as a whole knew how awesome your product was--if they really understood all the differentiating features...

What I Read Over the Weekend

This could have been a good case study article if it had been more specific. Instead it is full of vague assumptions. Not helpful at all. AT&T is adding cities in NC to its U-Verse with GigaPower. I wonder...

Marketing is...

Marketing is Everything. It is PR, blogging, social media, brand. It is also the uniforms, the installer, the bathroom, the office space, employees, atmosphere, partners, trunks, everything. Like all communications, marketing is both verbal and especially non-verbal. Marketing is...

Why Marketing Matters

Wed. morning at the FISPA event in Atlanta I will be presenting on Why Marketing Matters, followed closely by a Q&A session with Bullseye Telecom's Tim Basa on Sales & Marketing. You can see the slides HERE. The main...

One Way to Differentiate

My agent business (activity) has picked up considerably lately. Someone found me via my blog looking for a phone system that would integrate with ACT and Outlook. Doing some research, ShoreTel Sky and 3CX came up. Talking with a...

Content Marketing is Huge

On the TCA's webinar on Marketing Your Business today, the panelists all agree that content marketing is king. Content Marketing is leveraging various platforms (blogs, social media, your websites, etc.) to attract and retain customers by creating and curating...

No More Paying For Attention

The overall view of the Hosted VoIP industry is not unlike the aspirin aisle at the supermarket: lots of choices that all seem the same. [see photo below] How do you get the attention of the channel partner or...

Telesphere Goes Reality TV in Booth

A few posts this month from trade shows where I just wanted to point out some unusual marketing, like TelePacific having pop-a-shot basketball games in their booth. Swoosh! Telesphere and BroadSoft are unveiling a massive 8-foot-tall, 3,200 pound aquarium...

What Can You Learn from Target?

The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually...

Voxox Gets Original

Voxox's marketing maven, Tristan Barnum, has introduced original entertainment content as a way to get some attention for its partners and products. In a world of telecom where every booth at a show says the same thing, it's nice...

We Don't Have a Polycom or Dropbox Problem

To all the folks in marketing in the IT and telecom industry, get better! Get better at telling the story. Work really hard at crafting the Positioning story. Sweat over the unique value proposition. Why? The service providers do...
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