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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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Drill down on marketing search:

25 result(s) displayed for marketing (26 - 50 of 133):

I am Not a Social Media Guru

I don't spend all day with my nose in Facebooking, tweeting, pinning. I don't spend hours each week trialing new schemes on social media platforms. I understand that social media is just one component of a comprehensive marketing plan....

The Value of UC

Dan Caruso, CEO of Zayo, wrote a post about the profitability of bandwidth. I got to thinking about how it applied to VoIP, specifically UC, Hosted UC, UCaaS, Cloud Comms or whatever silly marketing hashtag we are using this...

Low Price Alone is Not Disruptive

There was a booth advertising $199 TDM PRIs, but it had little traffic. There is a vendor with a nice video conferencing system for $1000, but no line to see it or buy it. StartMeeting was $20 flat rate...

Doubling Your Sales

Wed. morning, Chief Mojo-Making Officer, Angela Leavitt and I presented to a standing room only crowd at ITEXPO West 2013 on 10 strategies for Doubling Your Sales and then added some marketing must-haves as well. Here are the slides. We...

Shiny Object Syndrome

In my local and business interactions there are a lot of entrepreneurs and start-up co-founders. Many of them have what I call Shiny Object Syndrome. Everything is the next new and shiny thing. We live in a society that wants...

Some Ideas to Play With

I am reading Hugh MacLeod's Rackspace book. Seth, Hugh and Tom Peters give me a lot of food for thought. IN the notes for his Rackspace book, Hugh says a lot of stuff that Peters has been saying for 50...

What to Do About Dipping revenue and Profits?

These headlines are worrisome. Weaker-Than-Expected Channel Sales Impact CenturyLink tw telecom Revenue Grows, Profit Dips Windstream Profit Falls 22%, Business-Service Revenue Up Revenue is up, profit is down. But for others revenue is down. AT&T revenue is down 1.4...

Info You Need That I Didn't Blog About

The Affordable Care Act has some big deadlines including Oct. 1, 2013. See more here. Google tells the court, ""a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.". And that sound...

Keep It Simple

If I could give you just one piece of advice it would be to Keep It Simple. Service Providers whole job (or reason for being) is to remove the technology from the user in order for the user to be...

1K of Space

A Brand is a 1K memory slot in a brain. It is the accumulation of everything they know, heard, experienced, think about your company, product, services, employees. Sometimes that 1K is empty. Sometimes that 1K is full. Sometimes there is...

9 Years Ago

In May of 2004, Seth Godin asked a question: Five years from now... Assume that: Hard drive space is free. Wifi like connections are everywhere. Connections speeds are 10 to 100 times faster. Everyone has a digital camera. Everyone carries...

Go Deep, Not Wide

Let's travel back in time to 1999, the time of the DLEC IPO. Covad, Rhythms and Northpoint all scored BIG IPO's. All went national. All failed. Why? Some of it was ILEC hurdles; some was poor management; but mostly too...

Two Disruptive CEO's

These two guys are the reason that cloud services - UC, SAAS, HPBX - aren't easy to sell. Steve Jobs gave the world the iPhone and nothing has been the same since. Even the most technologically handicapped person loves...

What Happened to Communicating?

What happening to communications? It's falling apart. People just text, tweet, email -- and in have been conditioned to shorten and shorten that message (down to 140 characters) that we are getting brusque. Tone isn't reflected in texts, tweets and...

Is the CMO the Toughest Job?

"It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open...

Smaller is Better

As many of you know, I am a Seth Godin fan. Nicholas Bate has similar thoughts. His blog on Jagged Thoughts certainly hits home. In a me-too industry like telecom (and now cloud), where there are 1000 companies offering VoIP,...

Social Media Blurbs from ITEXPO

Startup Camp Comms is tonight. John Sculley is keynote. #asksculley is the hashtag on twitter (which is currently down!) for questions to the former CEO of Apple and Pepsi. Tomorrow at 11 AM is my session on Social Media #itexpoqa...

Is Cold Calling Dead?

"When was the last time someone cold called you at work and actually got you interested in doing business with them?" Here's the big problem with that question: people don't buy the way you buy!" "B2B marketers reported cold calling...

The Secret of Sticky

The secret to sticky customers is the number 3.Banks as well as the Duopoly understand that customer churn is higher for customers with only 1 or 2 services. At 3 services - the Triple Play - the customer churn is...

The Pivot to Attractiveness

I spoke with Mike Cassidy at SUTUS this week. SUTUS is finally seeing success after years of trying to find its niche in the SMB PBX space. SUTUS had a couple of pivots along the way - and usually a...

It Starts With On-Boarding

Whether it is a new partner, a new employee or a new customer, the on-boarding is the most important step that you can take.For an employee, at arrival, there should be a workspace, gear and guidance waiting.For a customer, on-boarding...

What You Can Learn From Romney's Campaign

This isn't a political rant. I have been reading many of the summaries of why Romney lost his presidential bid. Channelnomics and ARS examined the IT spending of both campaigns and found that Romney bought from Best Buy's mindShift (an...

Rule 1: Respect the Audience

I might be hyper-sensitive when it comes to sessions - or I have sat through too many at this point in my life. Or maybe both.Rule 1 when presenting: Respect the Audience!Respect their time, their Attention (which is a precious...

Best Practices for Webinars

Just finished moderating a webinar for Kontiki on Adding Live Video to All-Hands. It seemed like a good time to go over some best practices for webinars for speakers. Do not use cellphones if possible. The feedback from the phone...

Where's Your Special Sauce?

Just saw a blog post about a company rolling out SIP Trunking to meet the market demand for low cost dial-tone. Really? Hasn't that been done? Over and over and over by so many companies?I get the market wants to...
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