marketing tag
25 result(s) displayed for marketing (26 - 50 of 169):
News Tidbits Part 2916
Some different things happening in the VoIP industry. Let's take a look. Phonism has come out of beta with their VoIP end-point management system. 8x8 "announced it is offering an unprecedented Service Level Agreement (SLA) to qualified enterprise customers...
Why Social Media Might Matter
Gary Vaynerchuk in a 2012 keynote at Inbound said a bunch of good stuff, but this was most profound: "I don't care about Facebook, Pinterest, tumblr, twitter. I care about social media because it sells shit! ... this is...
News Tidbits Part 2915
While Verizon is selling its wireline (including approximately 1.6 million FiOS Internet customers; and approximately 1.2 million FiOS Video customers), AT&T is upgrading U-Verse to 75 Mbps in some areas. Now they will actually be delivering broadband under the...
Competing Against Cable
The RBOCs have stopped trying to compete with cable for the consumer market and the small business market. (They just want to sell cell phones, M2M and soon IoT to them). CenturyLink, Windstream, Frontier and Fairpoint still have a...
What I learned from the NFL Playoffs
Yesterday the Seattle Seahawks gave up 5 turnovers including 4 interceptions, yet still managed to win the game - in overtime! Here are a couple of lessons from the NFL games yesterday. Unless the game plan isn't working, stick...
The Job Jumper and His Rolodex
This is the story of the channel manager who about once a year changes jobs. In this business, people change logos often. Even more now with all the consolidation and layoffs. It's a joke at trade shows: "I'm here...
End of Year Tidbits
Stop watching the news. Seriously. It's nothing but depressing stuff. It is no way to end the day (go to sleep) or no way to start the day. Read something for 15 minutes instead. Want some ideas? Seth's blog...
Can You Find the Bestseller Effect?
In the world of telecom - T1's, broadband, WAN - we know who the buyer is and why he is buying - or we assume it based on experience. (Maybe we should stop assuming WHY they buy?) But in...
4 Tips for the Busy Executive
I have a couple of prospective clients that keep delaying projects. One really wants to do the project but the people aren't in place yet. The time isn't right. Is the time every really right? More than one is...
About Email Marketing
Mojo Marketing is blogging the 12 Days of Telecom Marketing! I was the guest blogger for Day 5 about Email Marketing. In summary, when people see your email they shouldn't say, "What?! Another one from this guy!" They should...
It Starts With Strategy
What we talked about today was tactics. How do I know? It's always tactics. It's always How do I quickly get customers. That is mainly tactical. It really starts with Strategy, a game plan. People read Sun Tzu's Art...
Comcast Merger Will Pressure CLECs
The CLEC industry has a few problems: TDM-to-IP Transition USF Reform (E-Rate, ETC) Consolidation Special Access Pricing The biggest problem by far is the Comcast-TWC merger. It will replace 2 large MSOs (Comcast + TWC) with 2 much larger...
2 Things About Content Marketing
One thing about content marketing is that while everyone is talking about, few people are doing it well. Great quote from GapingVoid about it, "You have to love them every day, even if they don't buy from you every...
3 Reasons Channel Management Needs a Slap
It's amazing to me how people who manage channel operations for carriers (and likely have not worked in the channel as a partner in at least 8 years) can give partners advice about running their business. Have you looked...
Why I am Tired of RingCentral
Every conversation about Hosted PBX (HPBX) includes the mention of RingCentral. This company has done a fantastic job of marketing itself. So well in fact that it has been able to IPO and then go back for a second...
Look Another Road Show (and Presentation)
Presentation after presentation is what the shows are all about. Sponsors pay for the show, so they get to stand on stage and give a presentation. That would be fine if the presentations didn't suck. That's right. I have...
The Stock Market is Unkind
Yahoo made $6.3 billion on the Alibaba stock IPO. It's quarterly revenue was $1.094 billion of which more than $200 million in mobile ad revenue. Investors want it to stop making acquisitions (but $3 bill in cash means it...
The Cost of Attention (Advertising)
Note: This isn't a political rant. It's a numbers game. In 2010, current Florida Governor Rick Scott spent $40 million to win the governor's race. The voter turnout was 49% according to the state of Florida. In 2012, the...
What Business Are You Really in?
For the Cloud Comm providers, it seems like they are in every business except VoIP. They are phone (handset) purveyors, network operators (for all the circuits they provide), tech support, software integration, network monitoring and a host of other...
Are You a Red or Black Ant?
Dave Matthews Band's Ants Marching has been in my head all morning. "When all the little ants are marching Red and black antennas waving we all do it the same we all do it the same way" Reminds me...
Poised to Outperform
In an article from Seeking Alpha (login required), the title just hit me - Here's Why 8x8, Inc. Is Poised To Outperform. Then you read the article which pretty much quotes press releases and you realize that once again...
The Whirl Factor
There was a good blog post on the TDCloud blog titled, "What's Your "Whirl Factor?" It was a good read. "If the industry as a whole knew how awesome your product was--if they really understood all the differentiating features...
What I Read Over the Weekend
This could have been a good case study article if it had been more specific. Instead it is full of vague assumptions. Not helpful at all. AT&T is adding cities in NC to its U-Verse with GigaPower. I wonder...
Marketing is...
Marketing is Everything. It is PR, blogging, social media, brand. It is also the uniforms, the installer, the bathroom, the office space, employees, atmosphere, partners, trunks, everything. Like all communications, marketing is both verbal and especially non-verbal. Marketing is...
Why Marketing Matters
Wed. morning at the FISPA event in Atlanta I will be presenting on Why Marketing Matters, followed closely by a Q&A session with Bullseye Telecom's Tim Basa on Sales & Marketing. You can see the slides HERE. The main...
