marketing tag
25 result(s) displayed for marketing (26 - 50 of 191):
Nothing But Vanilla Pudding
Do you remember playing musical chairs in school? The music begins a chair is removed and you circle around until the music stops. When the music stops, you try to sit in a chair and not be left standing....
A Word About Your Elevator Pitch
If I have to ask: Is it like this? You: No. Is it like that? You: No. Then you need to work on YOUR pitch some more. Why? Because it is not my job - or anyone's really -...
Change or Die
Verizon's VP Janet Schijns gave a presentation about Millennials and the Channel. A majority of the polled Millennials did not know what a Channel Partner was. Change or Die. (I thought when Tiffani Bova left Gartner, we would have...
2 Reasons It is Hard to Sell UC
Despite the numerous UC providers crowding the marketplace, the actual sales of UC seats is not skyrocketing. Companies with 25% growth like 8x8, number in the dozens, not in the hundreds. For some, it is a focus-message mess. They...
How To Win at UCaaS
Wainhouse research says that the UCaaS industry will grow at a rate of 24% year over year. 8x8 is doing that with their revenue. "Total revenue of $53.2 million increased 29% year-over-year; service revenue of $48.9 million increased 29%...
Momentum Trolls Windstream (Going Up-Market)
I received this email yesterday from Momentum with the letter attached (with far too much private info not blacked out.) "As many of you already know, Windstream is eradicating their SMB Business (Customers billing under $1500) and sending them...
Monday Morning Thoughts on Sales and Strategy
This testimonial for ANPI by an RLEC is worth listening to just to understand the thinking behind moving to cloud comms. Try at least the first 90 seconds. Seth Godin's blog today describes not a pyramid, but a Frustum....
How Do You Choose a Marketing Firm?
I find it interesting that most service providers treat marketing as separate from the business as a shed in the backyard is separate from the house. Service providers would not hire someone off fiverr or elance to configure routers...
The B&N Lesson
Reading this blog post this morning from author and former Green Beret, Bob Mayer (who also teaches writers and publishes writers) about the troubles of B&N got me thinking - and writing this post. It is interesting to me...
RAD Rant on Channel Marketing
Voice Over Pete and I did 3 videos for RAD's Rants last month. This is Rant # 3 where we talk about channel marketing tactics - email, website, video. It is about giving value first. We talk about that...
Why Your Marketing is Hurting Your Sales
I registered for a white paper and got dumped into the email automation bucket. And then the phone calls started. I registered a domain and the emails poured in. I mark them as a spam and delete them. I...
Is There Any Telecom Disruption?
Today, Fone.do was featured on ProductHunt. In the discussion, Aircall.io was mentioned. Despite consolidation and analyst predictions of 20+% CAGR, we haven't really seen any real disruption in the space. Low price by itself is not disruption. We have...
What the Studies About UC Say
WOW! In a study of 1,000 businesses by Evolve IP, "71.5% were not very familiar with what "Unified Communications" actually is". You can scratch that off your SEO key word list right now. The stat that "40 percent of...
On Content for Lead Gen
There is a new CMO Council study (along with affiliate, Content ROI Center) out called "Lead Flow That Helps You Grow" focused on demand generation strategy. The report takes a deep look into the struggle companies are having in...
One Picture
"Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal," writes the CMO Council. Is it because we are more visual - or because the...
CMO Council Study on Content Marketing
The CMO Council study (along with affiliate, Content ROI Center) produced an infographic called "Lead Flow That Helps You Grow" focused on demand generation strategy. It is based on a report that examines "the struggle companies are having in...
One Way to Privately Differentiate
The FCC recently ruled that phone companies CAN block robocalls - all types - if a customer requests it. Did you know that there was an FTC Robocall Challenge in 2013. (Thanks to M. Leblanc for filling me in.)...
Marketing is the Difference
There has been a wave of stories about the lack of marketing in tech/IT/telecom. I mention it all the time - and twice last week (here and here). But there was at least one other mention (here and here)...
Getting Perspective
I am heading to the Genband Perspectives15 show next week in Orlando. Going to see about Kandy and Nuvia plus some details on the fring idea. (Not to poke BSFT, but at least this show has some cool stuff...
The Latest Buzz(words) to Offer
The CLEC crowd is trying to move beyond the legacy services of network and minutes. Hard to do when customers still want to buy it. In much of the marketing, the services with the most buzz are: Unified Communications...
Verizon Invites the Channel Once More
Jon Arnold wrote up a good review of Verizon's Broad Cloud offering (VCE). One glaring problem is that it targets in the SMB market. Arnold says that it is presented as a TDM replacement service. Why then is VCE...
What Can You Learn from Target?
I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada stores after its expansion there last year! "David Schick of Stifel, says [Target] needs to go back to...
News Tidbits Part 2916
Some different things happening in the VoIP industry. Let's take a look. Phonism has come out of beta with their VoIP end-point management system. 8x8 "announced it is offering an unprecedented Service Level Agreement (SLA) to qualified enterprise customers...
Why Social Media Might Matter
Gary Vaynerchuk in a 2012 keynote at Inbound said a bunch of good stuff, but this was most profound: "I don't care about Facebook, Pinterest, tumblr, twitter. I care about social media because it sells shit! ... this is...
News Tidbits Part 2915
While Verizon is selling its wireline (including approximately 1.6 million FiOS Internet customers; and approximately 1.2 million FiOS Video customers), AT&T is upgrading U-Verse to 75 Mbps in some areas. Now they will actually be delivering broadband under the...
