marketing tag
25 result(s) displayed for marketing (26 - 50 of 140):
What Can You Learn from Target?
The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually...
Voxox Gets Original
Voxox's marketing maven, Tristan Barnum, has introduced original entertainment content as a way to get some attention for its partners and products. In a world of telecom where every booth at a show says the same thing, it's nice...
We Don't Have a Polycom or Dropbox Problem
To all the folks in marketing in the IT and telecom industry, get better! Get better at telling the story. Work really hard at crafting the Positioning story. Sweat over the unique value proposition. Why? The service providers do...
Why Don't You Market Your Business?
Why is it Coke Pepsi Dr Pepper McDonald's, NO, Wendy's and DQ Ford, Toyota, Mercedes, BEN, GM Every consumer brand markets heavily, but the competitive telecom industry does not? A Brand is a trustmark. Sales is all about trust. I'm...
The Marketing to One
Whether it is wearable tech or consumer electronics, are we entering a time of marketing to one? The Verge has an article about the impact of Kickstarter on CES in Vegas this week. The most telling quote, "If Sony...
Are You Missing the Point?
As we enter the trade show season - all 11.5 months of it - here's something to think about: what are you doing with your marketing? You spend here and there on this and that, maybe you track it...
6 Actions for Your Business in 2014
Borrowed from this article. Six actions to take in January to improve your business in 2014. I have mentioned these many times before in talks and blog posts here and in my other blog. Better define your role in...
I am Not a Social Media Guru
I don't spend all day with my nose in Facebooking, tweeting, pinning. I don't spend hours each week trialing new schemes on social media platforms. I understand that social media is just one component of a comprehensive marketing plan....
The Value of UC
Dan Caruso, CEO of Zayo, wrote a post about the profitability of bandwidth. I got to thinking about how it applied to VoIP, specifically UC, Hosted UC, UCaaS, Cloud Comms or whatever silly marketing hashtag we are using this...
Low Price Alone is Not Disruptive
There was a booth advertising $199 TDM PRIs, but it had little traffic. There is a vendor with a nice video conferencing system for $1000, but no line to see it or buy it. StartMeeting was $20 flat rate...
Doubling Your Sales
Wed. morning, Chief Mojo-Making Officer, Angela Leavitt and I presented to a standing room only crowd at ITEXPO West 2013 on 10 strategies for Doubling Your Sales and then added some marketing must-haves as well. Here are the slides. We...
Shiny Object Syndrome
In my local and business interactions there are a lot of entrepreneurs and start-up co-founders. Many of them have what I call Shiny Object Syndrome. Everything is the next new and shiny thing. We live in a society that wants...
Some Ideas to Play With
I am reading Hugh MacLeod's Rackspace book. Seth, Hugh and Tom Peters give me a lot of food for thought. IN the notes for his Rackspace book, Hugh says a lot of stuff that Peters has been saying for 50...
What to Do About Dipping revenue and Profits?
These headlines are worrisome. Weaker-Than-Expected Channel Sales Impact CenturyLink tw telecom Revenue Grows, Profit Dips Windstream Profit Falls 22%, Business-Service Revenue Up Revenue is up, profit is down. But for others revenue is down. AT&T revenue is down 1.4...
Info You Need That I Didn't Blog About
The Affordable Care Act has some big deadlines including Oct. 1, 2013. See more here. Google tells the court, ""a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.". And that sound...
Keep It Simple
If I could give you just one piece of advice it would be to Keep It Simple. Service Providers whole job (or reason for being) is to remove the technology from the user in order for the user to be...
1K of Space
A Brand is a 1K memory slot in a brain. It is the accumulation of everything they know, heard, experienced, think about your company, product, services, employees. Sometimes that 1K is empty. Sometimes that 1K is full. Sometimes there is...
9 Years Ago
In May of 2004, Seth Godin asked a question: Five years from now... Assume that: Hard drive space is free. Wifi like connections are everywhere. Connections speeds are 10 to 100 times faster. Everyone has a digital camera. Everyone carries...
Go Deep, Not Wide
Let's travel back in time to 1999, the time of the DLEC IPO. Covad, Rhythms and Northpoint all scored BIG IPO's. All went national. All failed. Why? Some of it was ILEC hurdles; some was poor management; but mostly too...
Two Disruptive CEO's
These two guys are the reason that cloud services - UC, SAAS, HPBX - aren't easy to sell. Steve Jobs gave the world the iPhone and nothing has been the same since. Even the most technologically handicapped person loves...
What Happened to Communicating?
What happening to communications? It's falling apart. People just text, tweet, email -- and in have been conditioned to shorten and shorten that message (down to 140 characters) that we are getting brusque. Tone isn't reflected in texts, tweets and...
Is the CMO the Toughest Job?
"It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open...
Smaller is Better
As many of you know, I am a Seth Godin fan. Nicholas Bate has similar thoughts. His blog on Jagged Thoughts certainly hits home. In a me-too industry like telecom (and now cloud), where there are 1000 companies offering VoIP,...
Social Media Blurbs from ITEXPO
Startup Camp Comms is tonight. John Sculley is keynote. #asksculley is the hashtag on twitter (which is currently down!) for questions to the former CEO of Apple and Pepsi. Tomorrow at 11 AM is my session on Social Media #itexpoqa...
Is Cold Calling Dead?
"When was the last time someone cold called you at work and actually got you interested in doing business with them?" Here's the big problem with that question: people don't buy the way you buy!" "B2B marketers reported cold calling...
