marketing tag
25 result(s) displayed for marketing (26 - 50 of 114):
The Pivot to Attractiveness
I spoke with Mike Cassidy at SUTUS this week. SUTUS is finally seeing success after years of trying to find its niche in the SMB PBX space. SUTUS had a couple of pivots along the way - and usually a...
It Starts With On-Boarding
Whether it is a new partner, a new employee or a new customer, the on-boarding is the most important step that you can take.For an employee, at arrival, there should be a workspace, gear and guidance waiting.For a customer, on-boarding...
What You Can Learn From Romney's Campaign
This isn't a political rant. I have been reading many of the summaries of why Romney lost his presidential bid. Channelnomics and ARS examined the IT spending of both campaigns and found that Romney bought from Best Buy's mindShift (an...
Rule 1: Respect the Audience
I might be hyper-sensitive when it comes to sessions - or I have sat through too many at this point in my life. Or maybe both.Rule 1 when presenting: Respect the Audience!Respect their time, their Attention (which is a precious...
Best Practices for Webinars
Just finished moderating a webinar for Kontiki on Adding Live Video to All-Hands. It seemed like a good time to go over some best practices for webinars for speakers. Do not use cellphones if possible. The feedback from the phone...
Where's Your Special Sauce?
Just saw a blog post about a company rolling out SIP Trunking to meet the market demand for low cost dial-tone. Really? Hasn't that been done? Over and over and over by so many companies?I get the market wants to...
We Will Cost You Jobs
Don't worry this isn't a political rant; it is a marketing one. Many of the lost jobs in America are due to technology. No one really mentions that. I saw this tweet today: The VoIP industry makes a couple of...
Why Do Agents Need Marketing?
Here is a sixteen minute podcast with Angela Leavitt of Mojo Marketing about Why Agents need to market today. Imagine losing a deal because your prospect googles you and doesn't like what they find! It happens. What does your website...
ITEXPO West Wrap-Up
I'm home from ITEXPO West in Austin. It was another great show for me. The folks at TMC did another wonderful job putting it together. Jaime H. juggled my press room meeting schedule on Tuesday, despite my last minute schedule...
Typical Press Release
Regularly I get added to press lists. I dislike that immensely, btw. I don't want my inbox to be full of press releases. Why? 3 Big Reasons:1) Most press releases are not news to me. Personnel changes? Your CXO is...
The Definition of Insanity
You might not want to hear about my airport observations but you get one more nonetheless.Why was there heightened security at Tampa Airport? There were K9 patrols and TSA swabbed my hands for analysis. Yet the TSA personnel again outnumbered...
The Renaming of Things
M5 Networks, the Hosted UC company that Shoretel bought, was renamed Shoretel Sky.Smoothstone was renamed West IP Communications."The Rural Cellular Association has rebranded its organization as the Competitive Carrier Association to help all competitive carriers compete more effectively against the...
3 Lessons From Radio Shack
Before a plane ride, if I am out of books to read, I run to B&N. The last two trips have been a waste of time. One trip the sales clerk asked me what I was looking for, but they...
The Moment of Truth in Sales
ZMOT is the zero moment of truth. It has changed significantly. If you believe the HBR article about solution selling being dead, then you believe that for savvy buyers, the salesperson is relegated to being a price jockey. It might...
You Can't Win on Price
Another call today about a cable company stealing the deal because they are giving away the network. You can not compete on price!The RBOC's have ceded the sub-$500 wireline market to the cablecos. VZ wants to clip the copper, which...
Strategy Matters
"When everyone is playing the same game, your execution is critical." - Seth Godin"the way you go to market, the structure of your offering, the model of your business--these are sufficient to cause you to lose, regardless of how you...
Eat Your Own Dog Food
On yet another call from a service provider yammering about its features - in pure marketing spin. How about who exactly is buying your stuff and why? A Buyer Profile perhaps.Why are we using GoToMeeting for this call if you...
Talking with the CMO of 8x8
8x8 has hit $100 million in annual revenue, making them one of the top 3 Hosted VoIP providers in the US. I had a chance to interview Debbie Jo Severin, Chief Marketing Officer of 8x8 this week.My first question was...
Bad News
I read all of HUgh Macleod's new book, Freedom is Blogging in Your Underwear [AFFIL], on the flight to Atlanta to speak at the ISP-CLEC show here. It certainly got me thinking. Bad news..... new marketing is just the same...
A Lesson in Value Proposition
This came across my twitter stream this week:"Must-read for founders: A VC explains how to build a killer value proposition" on VentureBeat by Michael Skok, a Venture Capitalist at North Bridge Venture Partners. His slideshare page contains a couple of...
No Special Sauce
There is no special sauce.Everyone has the same technology (or will 5 minutes after you market yours).It was never about the technology.It has always been about the Customer Experience!(What do you think churn is all about? They don't like you...
A Day in My Brain
I was in NYC (Tribeca) this week to spend the day at a Q&A session with Seth Godin. He is a marketing guru and author of a lot of best selling business books. Like these:Here are some of the gems...
What's With Wireline?
Wireless replacement - now over 30% of households - is leading to the demise of landlines, but it is also hastening the regulation of ILEC's. Quite a few states have deregulated ILEC's and landline service.This same decline is also affecting...
Why PR Is Important
On a call today talking about the value of different CLEC's and ILEC's and why some are trading so low and some so high. For the most part, it comes down to Wall Street's perception of the business. Actually, a...
It's Not Just About Price
This article in the NYT article about Amazon is about the book publishing industry. Amazon is waging a battle against book publishers over price. As a book buyer, I often wonder how an e-book can cost almost the same as...
