marketing tag
25 result(s) displayed for marketing (26 - 50 of 123):
9 Years Ago
In May of 2004, Seth Godin asked a question: Five years from now... Assume that: Hard drive space is free. Wifi like connections are everywhere. Connections speeds are 10 to 100 times faster. Everyone has a digital camera. Everyone carries...
Go Deep, Not Wide
Let's travel back in time to 1999, the time of the DLEC IPO. Covad, Rhythms and Northpoint all scored BIG IPO's. All went national. All failed. Why? Some of it was ILEC hurdles; some was poor management; but mostly too...
Two Disruptive CEO's
These two guys are the reason that cloud services - UC, SAAS, HPBX - aren't easy to sell. Steve Jobs gave the world the iPhone and nothing has been the same since. Even the most technologically handicapped person loves...
What Happened to Communicating?
What happening to communications? It's falling apart. People just text, tweet, email -- and in have been conditioned to shorten and shorten that message (down to 140 characters) that we are getting brusque. Tone isn't reflected in texts, tweets and...
Is the CMO the Toughest Job?
"It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open...
Smaller is Better
As many of you know, I am a Seth Godin fan. Nicholas Bate has similar thoughts. His blog on Jagged Thoughts certainly hits home. In a me-too industry like telecom (and now cloud), where there are 1000 companies offering VoIP,...
Social Media Blurbs from ITEXPO
Startup Camp Comms is tonight. John Sculley is keynote. #asksculley is the hashtag on twitter (which is currently down!) for questions to the former CEO of Apple and Pepsi. Tomorrow at 11 AM is my session on Social Media #itexpoqa...
Is Cold Calling Dead?
"When was the last time someone cold called you at work and actually got you interested in doing business with them?" Here's the big problem with that question: people don't buy the way you buy!" "B2B marketers reported cold calling...
The Secret of Sticky
The secret to sticky customers is the number 3.Banks as well as the Duopoly understand that customer churn is higher for customers with only 1 or 2 services. At 3 services - the Triple Play - the customer churn is...
The Pivot to Attractiveness
I spoke with Mike Cassidy at SUTUS this week. SUTUS is finally seeing success after years of trying to find its niche in the SMB PBX space. SUTUS had a couple of pivots along the way - and usually a...
It Starts With On-Boarding
Whether it is a new partner, a new employee or a new customer, the on-boarding is the most important step that you can take.For an employee, at arrival, there should be a workspace, gear and guidance waiting.For a customer, on-boarding...
What You Can Learn From Romney's Campaign
This isn't a political rant. I have been reading many of the summaries of why Romney lost his presidential bid. Channelnomics and ARS examined the IT spending of both campaigns and found that Romney bought from Best Buy's mindShift (an...
Rule 1: Respect the Audience
I might be hyper-sensitive when it comes to sessions - or I have sat through too many at this point in my life. Or maybe both.Rule 1 when presenting: Respect the Audience!Respect their time, their Attention (which is a precious...
Best Practices for Webinars
Just finished moderating a webinar for Kontiki on Adding Live Video to All-Hands. It seemed like a good time to go over some best practices for webinars for speakers. Do not use cellphones if possible. The feedback from the phone...
Where's Your Special Sauce?
Just saw a blog post about a company rolling out SIP Trunking to meet the market demand for low cost dial-tone. Really? Hasn't that been done? Over and over and over by so many companies?I get the market wants to...
We Will Cost You Jobs
Don't worry this isn't a political rant; it is a marketing one. Many of the lost jobs in America are due to technology. No one really mentions that. I saw this tweet today: The VoIP industry makes a couple of...
Why Do Agents Need Marketing?
Here is a sixteen minute podcast with Angela Leavitt of Mojo Marketing about Why Agents need to market today. Imagine losing a deal because your prospect googles you and doesn't like what they find! It happens. What does your website...
ITEXPO West Wrap-Up
I'm home from ITEXPO West in Austin. It was another great show for me. The folks at TMC did another wonderful job putting it together. Jaime H. juggled my press room meeting schedule on Tuesday, despite my last minute schedule...
Typical Press Release
Regularly I get added to press lists. I dislike that immensely, btw. I don't want my inbox to be full of press releases. Why? 3 Big Reasons:1) Most press releases are not news to me. Personnel changes? Your CXO is...
The Definition of Insanity
You might not want to hear about my airport observations but you get one more nonetheless.Why was there heightened security at Tampa Airport? There were K9 patrols and TSA swabbed my hands for analysis. Yet the TSA personnel again outnumbered...
The Renaming of Things
M5 Networks, the Hosted UC company that Shoretel bought, was renamed Shoretel Sky.Smoothstone was renamed West IP Communications."The Rural Cellular Association has rebranded its organization as the Competitive Carrier Association to help all competitive carriers compete more effectively against the...
3 Lessons From Radio Shack
Before a plane ride, if I am out of books to read, I run to B&N. The last two trips have been a waste of time. One trip the sales clerk asked me what I was looking for, but they...
The Moment of Truth in Sales
ZMOT is the zero moment of truth. It has changed significantly. If you believe the HBR article about solution selling being dead, then you believe that for savvy buyers, the salesperson is relegated to being a price jockey. It might...
You Can't Win on Price
Another call today about a cable company stealing the deal because they are giving away the network. You can not compete on price!The RBOC's have ceded the sub-$500 wireline market to the cablecos. VZ wants to clip the copper, which...
Strategy Matters
"When everyone is playing the same game, your execution is critical." - Seth Godin"the way you go to market, the structure of your offering, the model of your business--these are sufficient to cause you to lose, regardless of how you...
