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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (51 - 75 of 123):

Eat Your Own Dog Food

On yet another call from a service provider yammering about its features - in pure marketing spin. How about who exactly is buying your stuff and why? A Buyer Profile perhaps.Why are we using GoToMeeting for this call if you...

Talking with the CMO of 8x8

8x8 has hit $100 million in annual revenue, making them one of the top 3 Hosted VoIP providers in the US. I had a chance to interview Debbie Jo Severin, Chief Marketing Officer of 8x8 this week.My first question was...

Bad News

I read all of HUgh Macleod's new book, Freedom is Blogging in Your Underwear [AFFIL], on the flight to Atlanta to speak at the ISP-CLEC show here. It certainly got me thinking. Bad news..... new marketing is just the same...

A Lesson in Value Proposition

This came across my twitter stream this week:"Must-read for founders: A VC explains how to build a killer value proposition" on VentureBeat by Michael Skok, a Venture Capitalist at North Bridge Venture Partners. His slideshare page contains a couple of...

No Special Sauce

There is no special sauce.Everyone has the same technology (or will 5 minutes after you market yours).It was never about the technology.It has always been about the Customer Experience!(What do you think churn is all about? They don't like you...

A Day in My Brain

I was in NYC (Tribeca) this week to spend the day at a Q&A session with Seth Godin. He is a marketing guru and author of a lot of best selling business books. Like these:Here are some of the gems...

What's With Wireline?

Wireless replacement - now over 30% of households - is leading to the demise of landlines, but it is also hastening the regulation of ILEC's. Quite a few states have deregulated ILEC's and landline service.This same decline is also affecting...

Why PR Is Important

On a call today talking about the value of different CLEC's and ILEC's and why some are trading so low and some so high. For the most part, it comes down to Wall Street's perception of the business. Actually, a...

It's Not Just About Price

This article in the NYT article about Amazon is about the book publishing industry. Amazon is waging a battle against book publishers over price. As a book buyer, I often wonder how an e-book can cost almost the same as...

Enchanting Keynote at Parallels Summit 2012

Guy Kawasaki was the keynote yesterday morning for the Parallels Summit 2012 in Orlando. (Vodka bar was open at 8:20 AM!) Guy talked about the key points from his book,Enchantment .One is You Must be Likable. Richard Branson of...

Social Media Channel Integration

An ITEXPO panel on Wed. discussed social media integration in the contact center. Sanjay Popli of LiveOps, Manuel Ramirez of Avaya, and Alex Quilici of YouMail spent 45 minutes talking about social media and call centers.There are five steps a...

4 Examples of PR for PR Sake

Here are 4 examples of press releases just for the sake of press releases. That is, just to fill the online PR machine with your name and keywords to help your EarthLink releases software to help retailers focus on core...

VoIP Branding at its Best

I was reading an article that began "specializing in telephone and network VoIP solutions for Fortune 1000 companies, government agencies, educational institutions and small and large businesses around the world." How exactly is that SPECIALIZING? That's Everyone.Just so you understand: Avaya...

What is it with Agents and the Web?

When I skim through telecom websites, it is pretty obvious that most telecom companies - agents, masters, VAR's, carriers, ITSP's, ISP's - don't really give the web any love.The websites are rudimentary - many without an update in the last two...

Sprint's Spending on Marketing

According to Adage, Sprint has a new CMO, Bill Moyer, who fired the old agency for a new agency to handle the $1.4 Billion ad spend of Sprint. I looked at that number and my jaw dropped. Sprint spends more...

How Good is BYOB VoIP?

One of my coaching clients has had some issues with BYOB (bring your own broadband) ITSP's (VoIP providers) over the last couple of months. I have too. My Aastra IP phone died and I moved to an ATA, which has...

A Lesson From Netflix for You

Netflix lost 800K customers last quarter. In this article, Netflix explains that it made some errors in communication and branding. Netflix did a poor job of communicating the price increase to its customers. It did a poor job of explaining...

The Cellular Battle

I don’t mean the AT&T-T-Mobile merger, although that is just one battle in the war for cellular supremacy. (Other battles are Sprint with Clearwire, Sprint with the cablecos and the MVNO model.)“Former T-Mobile CMO Denny Post says carriers should focus...

Lesson from the Penn State Scandal

Companies make mistakes. For instance, Netflix goofed on how the new pricing plan was introduced to customers. Or Google killing the Gmail app for Blackberry. Even HP killing the tablet. The key is Communications.Right now, Penn State is facing the...

Zero Moment of Truth

I hit up the newest gastro pub last night. It’s been open about 4 days. There were zero search results on Google about them. Just a flash-based website. It was slow in the pub. The staff was very attentive. The...

Just Like Fishing

I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish....

Smarter Ads

One thing about On-Demand Prime Time TV that drives me nuts is the way the ads are repeated and driven into your head like a nail via a hammer. OUCH! The ads aren’t even good. My email box since before ITEXPO...

Sales is Not Marketing

I saw this topic at a startup conference: “Sales for Start-ups How to Market Like a Rock Star!” If you ever see that topic, RUN!Sales is NOT Marketing. They are different.Laura Lake explains, “Marketing is everything that you do to...

Generating Leads Versus Branding

In the telecom space, since the dawn of integrated T1’s, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the...

Why is a Brand Important?

I had another conversation today about the declining revenues of the hyper-competitive sector of IT and telecom. Why is it a commodity? Mainly, a lack of differentiation.The idea of branding is that your value statement gets out to the marketplace....
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