marketing tag
25 result(s) displayed for marketing (51 - 75 of 96):
ITEXPO in Austin Will Be Hot
Taking a cue from Jon Arnold, here’s what I have going on at ITEXPO West 2011 in Austin (a move from Los Angeles in previous years):While I will miss the chance to hit Manhattan Beach for some beach volleyball, this...
How Not to Interact on LinkedIn
I received this email from a contact on LinkedIn: I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as...
Data Center Certs
I am working on a data center project for a client. Evaluating data centers is kind of funny, especially the certifications. SAS70, ISO, LEEDS and PCI Compliance.I don't think people even understand that SAS70 means that a CPA has audited...
Marketing Hosted PBX with Kimber
In this podcast, Kimber McCafferty, VP of Communications for Nexogy and I take 17 minutes to discuss marketing Hosted PBX....
Marketing Your ISP
Here's about 17 minutes of good conversation with a wireless ISP out of the St. Louis area. Nathan Stooke runs WisperISP and took time to talk to me about the business of broadband and marketing an ISP, including about Referral...
Business is Change
Whenever I read a really good book, it takes a while because my head fills with thoughts of how this will help my clients (and my readers ;) Right now I am reading Evil Plans by Hugh MacLeod [affil link]....
No One Buys Without Trust
In this second podcast with TMC’s CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds...
Big Q: How Do I ...
So a big question I get from service providers is How Do I Sell Online? This question comes in many forms, such as (1) How Can I Sell This on my Website?; (2) How Can I be like RingCentral?; (3)...
Thoughts from Social Fresh
Social Fresh Tampa was this week but I only attended the final panel on Day 2. Justin Levy (now at Citrix) resonates with me. Zena Weist of H&R Block did not. Paula Berg formerly at Southwest Airlines, now with Linhart...
Please Leave a Message
Listening to panelists all week, I think that they only come in two flavors: one, those enamored with the technology and two, those that have to get their talking points out (like a politician). In both cases, they miss the...
Nine Minutes About SEO
TMC's Rich Tehrani joins me for a short discussion about Search Engine Optimization (SEO). For me, the significant components of SEO are picking the right keyword (as Rich explains in the podcast) and great content that is kept current....
Proceed With Coupon Caution
Image via Wikipedia Rich Tehrani points out that Groupon may not be the best friend for small businesses because it attracts the least valuable customer. My pal uses Groupon and others to drive traffic. His costs cover the coupon...
Did EarthLink Goof on Branding?
Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is...
What's It Take to be a VoIP Winner?
What does it take to run a successful VoIP services company? According to Report Linker, “the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn’t...
12 Things to Do at the End of the Year
12 Things to do at the End of the YearReview 2010 goals and results.Pat yourself on the back.Thank an employee.Thank a customer.Talk to your Top 5 clients.Get a testimonial.Give a referral.Write a recommendation for someone on LinkedIn.Take some pictures to...
What's Your Spice?
You may have noticed that Wendy’s is marketing new french fries lightly salted with sea salt. Sea Salt is shaking up the food industry. (So is Organic, by the way.) Food for thought for you: What can you do to...
Why You Should Get Certified
The TCA's Certified Telecom Professional Program has officially launched. (See here). It costs $199 to take the exam. Why should you?One reason: Differentiation.Why do people take any certification? Mainly to differentiate their knowledge from the hundreds of others running around in...
Ask Gives Up (and other news)
A bunch of stuff from my twitter feed, which produces all those useless facts in my head (and distracts me all day).Ask.com gives up on search [RRW] they will just do Q&A (for now).Twilio raises $12 million to let you...
You Can't Be All Things to All People
This morning Seth Godin blogs about alienating the 2%. In short, you can’t please everyone. There’s more money in trying to please a targeted core. In cliche, You can’t please everyone.But boy do companies try. It’s difficult to sell wholesale...
Top 3 Ways Not To Interact with a Blogger
I get email from public relations firms all the time. Every time I think I’m off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in...
Time For VoIP Consolidation
There are over a thousand VoIP Providers in North America. When you talk to many of the sales folks and executives, you can hear about the hyper-competitive marketplace and the lack of positioning. (Positioning is the unique value proposition of...
Wasted Ad Dollars
So we have television ads running constantly from auto insurance carriers. State Farm, GIECO and Progressive are running massive ad campaigns that I have seen on TV shows, the NFL, web, and direct mail.It’s basically become too annoying. How can...
Bundling for Stickiness
Last year at Broadsoft Connections I did a panel on Bundling. Not many VoIP Providers bundle. Sure they offer Internet Access but that’s mainly for QOS. What do they offer that makes them STAND OUT? Stop being Me-too. The whole...
Over 50 Ideas This Week
Last week I was traveling for family and to stop into the new TMC offices. It was a beehive of activity as over 40 companies stopped in to tell their stories to bloggers, editors, writers and the video camera. I’ll...
Should You Blog?
A colleague asked me this morning about blogging. Here is some basic info.How does this tie to my website? Is it a separate domain or just a page on my site? You can add blogging software like Wordpress to your website...
