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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (76 - 100 of 133):

How Good is BYOB VoIP?

One of my coaching clients has had some issues with BYOB (bring your own broadband) ITSP's (VoIP providers) over the last couple of months. I have too. My Aastra IP phone died and I moved to an ATA, which has...

A Lesson From Netflix for You

Netflix lost 800K customers last quarter. In this article, Netflix explains that it made some errors in communication and branding. Netflix did a poor job of communicating the price increase to its customers. It did a poor job of explaining...

The Cellular Battle

I don’t mean the AT&T-T-Mobile merger, although that is just one battle in the war for cellular supremacy. (Other battles are Sprint with Clearwire, Sprint with the cablecos and the MVNO model.)“Former T-Mobile CMO Denny Post says carriers should focus...

Lesson from the Penn State Scandal

Companies make mistakes. For instance, Netflix goofed on how the new pricing plan was introduced to customers. Or Google killing the Gmail app for Blackberry. Even HP killing the tablet. The key is Communications.Right now, Penn State is facing the...

Zero Moment of Truth

I hit up the newest gastro pub last night. It’s been open about 4 days. There were zero search results on Google about them. Just a flash-based website. It was slow in the pub. The staff was very attentive. The...

Just Like Fishing

I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish....

Smarter Ads

One thing about On-Demand Prime Time TV that drives me nuts is the way the ads are repeated and driven into your head like a nail via a hammer. OUCH! The ads aren’t even good. My email box since before ITEXPO...

Sales is Not Marketing

I saw this topic at a startup conference: “Sales for Start-ups How to Market Like a Rock Star!” If you ever see that topic, RUN!Sales is NOT Marketing. They are different.Laura Lake explains, “Marketing is everything that you do to...

Generating Leads Versus Branding

In the telecom space, since the dawn of integrated T1’s, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the...

Why is a Brand Important?

I had another conversation today about the declining revenues of the hyper-competitive sector of IT and telecom. Why is it a commodity? Mainly, a lack of differentiation.The idea of branding is that your value statement gets out to the marketplace....

The 1st CMO Summit

I hope you were one of the hundred people in the room at the 1st CMO Summit at ITEXPO! Rich Tehrani kicked off this TMC special event at Fago da Chau with some opening remarks and introductions of the two...

I Think I'm Allergic to Power Point

Using slides with the Guy Kawasaki method of presentation - big font, just keywords versus reading me the word document that you call a slide. Even in a keynote, the speaker (a senior VP) read the slides in between commercials. I hope...

ITEXPO in Austin Will Be Hot

Taking a cue from Jon Arnold, here’s what I have going on at ITEXPO West 2011 in Austin (a move from Los Angeles in previous years):While I will miss the chance to hit Manhattan Beach for some beach volleyball, this...

How Not to Interact on LinkedIn

I received this email from a contact on LinkedIn: I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as...

Data Center Certs

I am working on a data center project for a client. Evaluating data centers is kind of funny, especially the certifications. SAS70, ISO, LEEDS and PCI Compliance.I don't think people even understand that SAS70 means that a CPA has audited...

Marketing Hosted PBX with Kimber

In this podcast, Kimber McCafferty, VP of Communications for Nexogy and I take 17 minutes to discuss marketing Hosted PBX....

Marketing Your ISP

Here's about 17 minutes of good conversation with a wireless ISP out of the St. Louis area. Nathan Stooke runs WisperISP and took time to talk to me about the business of broadband and marketing an ISP, including about Referral...

Business is Change

Whenever I read a really good book, it takes a while because my head fills with thoughts of how this will help my clients (and my readers ;)  Right now I am reading Evil Plans by Hugh MacLeod [affil link]....

No One Buys Without Trust

In this second podcast with TMC’s CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds...

Big Q: How Do I ...

So a big question I get from service providers is How Do I Sell Online? This question comes in many forms, such as (1) How Can I Sell This on my Website?; (2) How Can I be like RingCentral?; (3)...

Thoughts from Social Fresh

Social Fresh Tampa was this week but I only attended the final panel on Day 2. Justin Levy (now at Citrix) resonates with me. Zena Weist of H&R Block did not. Paula Berg formerly at Southwest Airlines, now with Linhart...

Please Leave a Message

Listening to panelists all week, I think that they only come in two flavors: one, those enamored with the technology and two, those that have to get their talking points out (like a politician). In both cases, they miss the...

Nine Minutes About SEO

TMC's Rich Tehrani joins me for a short discussion about Search Engine Optimization (SEO). For me, the significant components of SEO are picking the right keyword (as Rich explains in the podcast) and great content that is kept current....

Proceed With Coupon Caution

Image via Wikipedia Rich Tehrani points out that Groupon may not be the best friend for small businesses because it attracts the least valuable customer. My pal uses Groupon and others to drive traffic. His costs cover the coupon...

Did EarthLink Goof on Branding?

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is...
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