marketing tag
23 result(s) displayed for marketing (76 - 98 of 98):
Over 50 Ideas This Week
Last week I was traveling for family and to stop into the new TMC offices. It was a beehive of activity as over 40 companies stopped in to tell their stories to bloggers, editors, writers and the video camera. I’ll...
Should You Blog?
A colleague asked me this morning about blogging. Here is some basic info.How does this tie to my website? Is it a separate domain or just a page on my site? You can add blogging software like Wordpress to your website...
3 Tricks to EoC
Ethernet over Copper is picking up steam. Hatteras Networks has something to do with that as they are the vendor for Metro Ethernet over Copper for former BellSouth. XO also has EoC in most of their markets. I saw an ad today...
50 Ideas in 50 Minutes
Friday a client told me that he wanted me to re-do my talk titled 50 Ideas in 50 Minutes. This is a session that Jack Brandt and I did for the now defunct ISPCON shows. It was not original ideas...
Marketing is Not Sales
Marketing is creating noise. Marketing is puking on Twitter and other social networks. Sales is about relationships. Never forget: people do business with people. Sales is also about product knowledge. How can you be a Trusted Advisor if you don't...
Finding Your Best Clients
My agent pal, Dave, asked me how I find my clients. My first answer is that I sell only to a very specific vertical -- a Niche. And only to three verticals within that Niche - VoIP, regional CLEC and...
VoIP Via Affiliate
RingCentral has been selling their services via the affiliate marketing route for some time. LD.net built a big book of business through affiliate marketing. Now FreedomVoice has launched their affiliate network."The program offers affiliates the opportunity to sell three popular FreedomVOICE...
Why You Are Going to Need The Channel
Hello, VoIP Providers. How are the sales going on your Hosted PBX? I'll bet you are selling SIP Trunking -- at a savings on regular PRI pricing, right? Nice. Lower the revenue while fixed costs increase.That SIP Trunk could be...
The Niche Game
"Niche groups are emerging as cultural creators" - Frank Cooper of PepsiCo at AMEX Innovation Summit.Tom Peters has been talking about businesses aiming at the explosively growing Hispanic market as well as targeting female shoppers for years. I guess Pepsi...
Unsubscribe and Permission
Seth Godin wrote Permission Marketing in 1999. Ten years later, most media companies don't understand the concept still. As Seth explains in the book and in his blog numerous times, when I give you my email address, it is a...
A Profitable Bundle
This PowerPoint presentation represents the outline of what my panel was going to discuss at Broadsoft Connections. We were going to make 3 points about Marketing a Profitable UC Bundle: Does Bundling Work; How do you sell it; What makes...
Personal Branding for Agents
I'm in Atlanta at the Microcorp event to moderate a round table for agents centered around sales and marketing. The title is Personal Branding. How do you promote your personal brand? When selling replacement commodity items, your brand may not be...
What Are You Selling?
While speaking at the FISPA meeting this week, I kind of focused on sales and marketing. Why? Mainly the E-Myth. Most of the ISP owners are technical but are very uncomfortable talking about business, marketing and especially sales. One point...
Marketing Outrageously
In the book Marketing Outrageously by Jon Spoelstra, in Chapter 13, Jon writes about radio and TV advertising. Basically, you need to dominate a show or a channel to gain market share. Spoelstra doesn't talk about market share. He thinks it's...
VoIP Is Taking Off
The financial activity in the ITSP sector that I am seeing leads me to believe that the ITSP sector is taking off.Cypress buying up Reignmaker assets.Telesphere got $15M for expansion.XCast collecting a $2.7M investment.Forbes publishes an article titled The Value...
One Cool Ad: SIP TREK
AireSpring launched an ad campaign tying in the latest Star Trek movie. The COO, Daniel Lonstein, is dressed up like Spock. Very creative ad....
My 3 Days in Internet Marketing
I'm just back from a three day seminar on Internet Marketing. Panels were on pay-per-click (PPC) campaigns, affiliate marketing, search engine optimization (SEO), and search engine marketing (SEM). What did I take-away? Telecom is a space that affiliate marketers thrive...
Resellers on SIP Trunking
I moderated a SIP trunking panel at Microcorp's event in Atlanta in Sept. of 2008. The result was that the carriers were pushing SIP Trunking as a cost savings replacement for PRI. There was no differentiation among the 4 carriers...
Subsidized 3G Netbooks
AT&T and Dell and ASUS have brought you the subsidized 3G networks. According to DSLReports.com, Dell is offering the Inspiron Mini 9 for $99 With 2 Year Ma Bell Contract."Acer is offering an Aspire One for $99 (normally $500) to...
Best VoIP Commercial Ever
Saw this commercial on TV yesterday for oovoo, which is a Skype replacement. Why did I like it? Because it demonstrated what it does while doing what Ma Bell used to do in the old days with its Reach Out...
Glaxo Cutting Salespeople
Pharma is having troubles anyway. Patents expiring on the Billion dollar drugs like Viagra. A trickle in the pipeline of new drugs. So today's announcement that GlaxoSmithKline plans to reduce its U.S. sales force by about 12% is a big...
Differentiation Part II
When I say that word - Differentiation - in a space like VoIP with 1100 providers, what does it mean?Marketing is about stories. Not stories about your boring tech, but stories about what the consumer can do with your tech....
What Do They Do?
What do these folks do? I get PR messages from people. My gripe is that the marketing folks forget to actually say anything that people can understand. Instead they are using the press release for 2 things: SEO if it...
