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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (101 - 125 of 133):

What's It Take to be a VoIP Winner?

What does it take to run a successful VoIP services company? According to Report Linker, “the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn’t...

12 Things to Do at the End of the Year

12 Things to do at the End of the YearReview 2010 goals and results.Pat yourself on the back.Thank an employee.Thank a customer.Talk to your Top 5 clients.Get a testimonial.Give a referral.Write a recommendation for someone on LinkedIn.Take some pictures to...

What's Your Spice?

You may have noticed that Wendy’s is marketing new french fries lightly salted with sea salt. Sea Salt is shaking up the food industry. (So is Organic, by the way.) Food for thought for you: What can you do to...

Why You Should Get Certified

The TCA's Certified Telecom Professional Program has officially launched. (See here). It costs $199 to take the exam. Why should you?One reason: Differentiation.Why do people take any certification? Mainly to differentiate their knowledge from the hundreds of others running around in...

Ask Gives Up (and other news)

A bunch of stuff from my twitter feed, which produces all those useless facts in my head (and distracts me all day).Ask.com gives up on search [RRW] they will just do Q&A (for now).Twilio raises $12 million to let you...

You Can't Be All Things to All People

This morning Seth Godin blogs about alienating the 2%. In short, you can’t please everyone. There’s more money in trying to please a targeted core. In cliche, You can’t please everyone.But boy do companies try. It’s difficult to sell wholesale...

Top 3 Ways Not To Interact with a Blogger

I get email from public relations firms all the time. Every time I think I’m off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in...

Time For VoIP Consolidation

There are over a thousand VoIP Providers in North America. When you talk to many of the sales folks and executives, you can hear about the hyper-competitive marketplace and the lack of positioning. (Positioning is the unique value proposition of...

Wasted Ad Dollars

So we have television ads running constantly from auto insurance carriers. State Farm, GIECO and Progressive are running massive ad campaigns that I have seen on TV shows, the NFL, web, and direct mail.It’s basically become too annoying. How can...

Bundling for Stickiness

Last year at Broadsoft Connections I did a panel on Bundling. Not many VoIP Providers bundle. Sure they offer Internet Access but that’s mainly for QOS. What do they offer that makes them STAND OUT? Stop being Me-too. The whole...

Over 50 Ideas This Week

Last week I was traveling for family and to stop into the new TMC offices. It was a beehive of activity as over 40 companies stopped in to tell their stories to bloggers, editors, writers and the video camera. I’ll...

Should You Blog?

A colleague asked me this morning about blogging. Here is some basic info.How does this tie to my website? Is it a separate domain or just a page on my site? You can add blogging software like Wordpress to your website...

3 Tricks to EoC

Ethernet over Copper is picking up steam. Hatteras Networks has something to do with that as they are the vendor for Metro Ethernet over Copper for former BellSouth. XO also has EoC in most of their markets. I saw an ad today...

50 Ideas in 50 Minutes

Friday a client told me that he wanted me to re-do my talk titled 50 Ideas in 50 Minutes. This is a session that Jack Brandt and I did for the now defunct ISPCON shows. It was not original ideas...

Marketing is Not Sales

Marketing is creating noise. Marketing is puking on Twitter and other social networks. Sales is about relationships. Never forget: people do business with people. Sales is also about product knowledge. How can you be a Trusted Advisor if you don't...

Finding Your Best Clients

My agent pal, Dave, asked me how I find my clients. My first answer is that I sell only to a very specific vertical -- a Niche. And only to three verticals within that Niche - VoIP, regional CLEC and...

VoIP Via Affiliate

RingCentral has been selling their services via the affiliate marketing route for some time. LD.net built a big book of business through affiliate marketing. Now FreedomVoice has launched their affiliate network."The program offers affiliates the opportunity to sell three popular FreedomVOICE...

Why You Are Going to Need The Channel

Hello, VoIP Providers. How are the sales going on your Hosted PBX? I'll bet you are selling SIP Trunking -- at a savings on regular PRI pricing, right? Nice. Lower the revenue while fixed costs increase.That SIP Trunk could be...

The Niche Game

"Niche groups are emerging as cultural creators" - Frank Cooper of PepsiCo at AMEX Innovation Summit.Tom Peters has been talking about businesses aiming at the explosively growing Hispanic market as well as targeting female shoppers for years. I guess Pepsi...

Unsubscribe and Permission

Seth Godin wrote Permission Marketing in 1999. Ten years later, most media companies don't understand the concept still. As Seth explains in the book and in his blog numerous times, when I give you my email address, it is a...

A Profitable Bundle

This PowerPoint presentation represents the outline of what my panel was going to discuss at Broadsoft Connections. We were going to make 3 points about Marketing a Profitable UC Bundle:  Does Bundling Work; How do you sell it; What makes...

Personal Branding for Agents

I'm in Atlanta at the Microcorp event to moderate a round table for agents centered around sales and marketing. The title is Personal Branding. How do you promote your personal brand? When selling replacement commodity items, your brand may not be...

What Are You Selling?

While speaking at the FISPA meeting this week, I kind of focused on sales and marketing. Why? Mainly the E-Myth. Most of the ISP owners are technical but are very uncomfortable talking about business, marketing and especially sales. One point...

Marketing Outrageously

In the book Marketing Outrageously by Jon Spoelstra, in Chapter 13, Jon writes about radio and TV advertising. Basically, you need to dominate a show or a channel to gain market share. Spoelstra doesn't talk about market share. He thinks it's...

VoIP Is Taking Off

The financial activity in the ITSP sector that I am seeing leads me to believe that the ITSP sector is taking off.Cypress buying up Reignmaker assets.Telesphere got $15M for expansion.XCast collecting a $2.7M investment.Forbes publishes an article titled The Value...
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