pr tag
22 result(s) displayed for pr (1 - 22 of 22):
Telecom Tidbits (Part 2452)
Coming at you from the Channel show in Vegas, where TelePacific reveals its new brand as TPX Communications. Tele and Pacific didn't fit a managed services provider with a nationwide reach. TPX is more interested in selling UCaaS, managed...
Yes, Fonality, I am Skeptical (of the VoIP Sector)
Apparently, one slightly snarky tweet and a single line item in Tidbits - "A head scratcher: Fonality got bought by Netfortis. Asterisk and Genband." - was annoying to the provider being acquired. I spoke to five people in the...
Marketing Lesson from the Election
A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative campaign. When your brand is broken -- maybe your uptime is three eights instead of nines or maybe...
2 Reasons It is Hard to Sell UC
Despite the numerous UC providers crowding the marketplace, the actual sales of UC seats is not skyrocketing. Companies with 25% growth like 8x8, number in the dozens, not in the hundreds. For some, it is a focus-message mess. They...
Analysts' Views: Part 2
My buddy emailed me this morning about the "State of the UC Industry 2015: Experts Weigh In" piece. He asked why it was just about Cisco, Unify, ININ and Microsoft. It is interesting how no analyst report is all...
What Can You Learn from Target?
The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually...
2 Studies and Some Tidbits
Metaswitch did a study on cloud + telcos + SMB and found that telcos may not be the trusted cloud providers that small business wants. "Existing phone providers overlooked for IP: Just 10 percent of pre-IP SMBs would even consider...
ITEXPO West Wrap-Up
I'm home from ITEXPO West in Austin. It was another great show for me. The folks at TMC did another wonderful job putting it together. Jaime H. juggled my press room meeting schedule on Tuesday, despite my last minute schedule...
Mobile Apps Are Not News
Received yet another handful of press releases centered around mobility. Mainly it was about a new Android or iPhone app for UC. This is NOT news! Seriously. The desk phone is being replaced by mobile devices for knowledge workers and...
Typical Press Release
Regularly I get added to press lists. I dislike that immensely, btw. I don't want my inbox to be full of press releases. Why? 3 Big Reasons:1) Most press releases are not news to me. Personnel changes? Your CXO is...
The VDI Trend
EarthLink launched TechCare. "EarthLink TechCare is a fully managed outsourced help desk that is customizable and scalable, enabling customers to relieve their overburdened IT staffs and refocus on more strategic initiatives, " states the press release. Basically, it is a...
Why PR Is Important
On a call today talking about the value of different CLEC's and ILEC's and why some are trading so low and some so high. For the most part, it comes down to Wall Street's perception of the business. Actually, a...
AT&T Archive Video
From the AT&T archives: “A fascinating animated film explaining the perspective of the Bell System made during the legal challenges of the 1970s from both the government and other phone companies. “The MackNell Quandary from 1975 about the greatness of...
4 Examples of PR for PR Sake
Here are 4 examples of press releases just for the sake of press releases. That is, just to fill the online PR machine with your name and keywords to help your EarthLink releases software to help retailers focus on core...
Verizon's Bad Month
VZW has had three outages this month. The third outage on its LTE network today (12/28/11). There was another LTE outage on 12/21 and VZ Long Distance in Florida was down on 12/8/11. Then yesterday VZW announced that it would charge a convenience fee of...
Lesson from the Penn State Scandal
Companies make mistakes. For instance, Netflix goofed on how the new pricing plan was introduced to customers. Or Google killing the Gmail app for Blackberry. Even HP killing the tablet. The key is Communications.Right now, Penn State is facing the...
Dear PR People and Constant Contact
Dear PR People and Constant Contact, WTH???First, Constant Contact. Gail Goodman, for goodness sake, please move to an opt-in approach to your service. After being added to anyone’s list, the adressee should immediately get an email that asks if they...
What I Learned From the Locknote
A keynote opens a conference and a Locknote closes a conference.The Broadsoft Connections 2010 was opened by Wikinomics author Don Tapscott with his talk about the Digital Age. Our industry is aware that ubiquious broadband has changed the landscape of...
Top 3 Ways Not To Interact with a Blogger
I get email from public relations firms all the time. Every time I think I’m off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in...
PR Machine in Full Swing
The PR factories are pumping out releases working up to IT Expo West. At least, they changed it from puking on me to invitations to speak with an exec. This came in about an hour ago:Free phone service wasn't even...
What Do They Do?
What do these folks do? I get PR messages from people. My gripe is that the marketing folks forget to actually say anything that people can understand. Instead they are using the press release for 2 things: SEO if it...
PR Folks... Listen Up!
I don't know who added my email address to some list and distributed it to every PR firm in America, but please stop sending me your press releases. Lois from HWH PR; Tim from Inkhouse PR; Brittany at SSPR; Shannon...
