social media tag
25 result(s) displayed for social media (1 - 25 of 30):
Are You in the 5%?
Recently, LinkedIn sent out an email (seemingly to everyone) to welcome in 200 million users and congratulate those with the top 1% and 5%. It was a great marketing gimmick to get lots of social mentions and website visits.As this...
Social Media Blurbs from ITEXPO
Startup Camp Comms is tonight. John Sculley is keynote. #asksculley is the hashtag on twitter (which is currently down!) for questions to the former CEO of Apple and Pepsi. Tomorrow at 11 AM is my session on Social Media #itexpoqa...
So Much Stuff I Can't Get To
So many things to write about but just not enough time. Leap Wireless gets the iPhone 4S under its Cricket brand to sell without subsidy for $500! Let's see how that works. It does come with No Contract though....
Churn Predicted by Social Influence
Found this preso this morning on twitter: Social Network Analysis for Telecoms. "A major North American telecom sought to identify factors driving customer churn. We applied social network analysis over several billion call records. We found that customers with a...
Day 3 at ITEXPO
An eclectic mix at dinner at The Forge tonight. Greg Nielsen at Data Foundry who is celebrating both being a nominee for Austin 40 Under 40 and selling out the 1st phase of floor space in Texas 1. My cranky...
Look for me in Miami Beach Next Week
Next week is ITEXPO East 2012 in Miami Beach at the convention center. I arrive around 11 AM on Tuesday for Editor's Day. There are a number of all-day events going on Tuesday like InsightPRM's Sales Management training and...
Are You Going to ITEXPO?
It's just about a month away from ITEXPO East 2012 that starts January 29, 2012. The Lowes Hotel is already sold out in Miami Beach. I am moderating 4 sessions this time. Here they are: 2/1/2012 @ 11:00-11:45am - TRACK: Customer Engagement --...
Sprint's Spending on Marketing
According to Adage, Sprint has a new CMO, Bill Moyer, who fired the old agency for a new agency to handle the $1.4 Billion ad spend of Sprint. I looked at that number and my jaw dropped. Sprint spends more...
Just Like Fishing
I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish....
The 1st CMO Summit
I hope you were one of the hundred people in the room at the 1st CMO Summit at ITEXPO! Rich Tehrani kicked off this TMC special event at Fago da Chau with some opening remarks and introductions of the two...
What To Do in Austin Next Week
Next week is the first time the ITEXPO West will be in Austin, TX. It's my first time in Austin (or Texas for that matter).Once again, ITEXPO will be the home to a lot of great content. This time I am...
How Not to Interact on LinkedIn
I received this email from a contact on LinkedIn: I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as...
Craig's Lifetime of Customer Service
Craig Newmark of craigslist spoke at the CoolTech event in Tampa last Friday. It was a good speech from a nerd with a dry sense of geeky humor. (Not everyone got it.) He was doing his best to “simulate social...
Thoughts from Social Fresh
Social Fresh Tampa was this week but I only attended the final panel on Day 2. Justin Levy (now at Citrix) resonates with me. Zena Weist of H&R Block did not. Paula Berg formerly at Southwest Airlines, now with Linhart...
What I Learned From the Locknote
A keynote opens a conference and a Locknote closes a conference.The Broadsoft Connections 2010 was opened by Wikinomics author Don Tapscott with his talk about the Digital Age. Our industry is aware that ubiquious broadband has changed the landscape of...
Promiscuous Networking
While this whole social media thing is new and yet evolving, experts have emerged. Ninjas even. All these folks that lay a claim to knowing everything there is to know about social media. It was the same with multi-level marketing...
Should You Blog?
A colleague asked me this morning about blogging. Here is some basic info.How does this tie to my website? Is it a separate domain or just a page on my site? You can add blogging software like Wordpress to your website...
SEO and Google Dollars
I was at Social Fresh a couple of weeks ago. It is a conference for marketers to exchange stories about social media. Here are some of my take aways:Social Media is still young yet. Even the "Social Media Gurus" haven't figured...
The Social Media Panel Wrap Up
In a follow up to the Social media panel write up, here are the slides (and a few extra thoughts from yours truly)Blogging, LinkedIn, forums, wikis, Facebook, Twitter, Google Wave, YouTube, podcast, etc. Each is a tool for your communication.Each...
How to Leverage Social Media for a Marketing Campaign
At TMC's ITEXPO, I moderated a panel after lunch titled How to Leverage Social Media for a Successful Marketing Campaign. Both panelists - Isaac Hazard, Director of Strategic Consulting, Mzinga; and Suzanne Bowen, VP Marketing & Business Development, Super Technologies,...
Personal Branding for Agents
I'm in Atlanta at the Microcorp event to moderate a round table for agents centered around sales and marketing. The title is Personal Branding. How do you promote your personal brand? When selling replacement commodity items, your brand may not be...
Social Media Preso for FISPA
Later this week I will be in Atlanta for a FISPA meeting. One of the sessions I am presenting is Social Media in a Nutshell. This follows my Marketing in a Nutshell session. The slides are here for your pleasure....
People Won't Pay
If your model is free, how do you pay the bills? How do you pay for the infrastructure - the servers, switches, collocation, bandwidth, labor, etc.? How do you pay developers and engineers to scale it and keep it up?Twitter...
Social Media is Like Dating
Last night was the WITI Tampa meeting with two social media experts - IBM's VP Sandy Carter and Tampa Bay's own Shawna Vercher. Sandy walked the audience through some social media lessons, including some homework on your Brand 2.0: Post 2 presentations...
My 3 Days in Internet Marketing
I'm just back from a three day seminar on Internet Marketing. Panels were on pay-per-click (PPC) campaigns, affiliate marketing, search engine optimization (SEO), and search engine marketing (SEM). What did I take-away? Telecom is a space that affiliate marketers thrive...
