Peter : On Rad's Radar?
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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The Moment of Truth in Sales

ZMOT is the zero moment of truth. It has changed significantly. If you believe the HBR article about solution selling being dead, then you believe that for savvy buyers, the salesperson is relegated to being a price jockey. It might...
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