TMC

2 Data Center Deals and some links

January 3, 2012

Yesterday I mentioned that Gladstone is the new landlord for one of Expedient's data centers. Today, zColo (of the Zayo Group) "acquired MarquisNet's data-center business in Las Vegas, Nevada. The 28,000 square foot data center, located at 7185 Pollock Drive, will be the twelfth zColo Colocation facility," according to the release.

And the Channel dumping InterNAP buys Voxel for $30M. "Internap, the leader in intelligent IT Infrastructure solutions, has joined with Voxel, the "go to" partner for scaling demanding web applications to provide you significantly enhanced IT Infrastructure." It just adds some virtualization and apps to the mix, along with some revenue.

Posted in TMC, channel, data center, mergers

Generating Leads Versus Branding

September 28, 2011

In the telecom space, since the dawn of integrated T1's, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the money gets spent on making sales. Rich Tehrani writes, "To succeed, they generally need to be consistent, reliable and trustworthy in the eyes of buyers." Trust is important in sales.

"Forrester survey reveals that B2B marketing budgets are on the rise after years of cuts.

Posted in Marketing, TMC, sales and selling, voip

The Banker Speaks

September 16, 2011

At Cloud Communications Summit at ITEXPO this week in Austin, Q Advisors a luncheon keynote. Q Advisors has been involved in quite a few M&A transactions this year with Cloud Comm companies. Micheal Quinn was the speaker. He said a lot of stuff that I have been saying (so I naturally liked the guy, even though he is a banker.)

Key factor for bankers: Size Matters! So does ARPU (average revenue per customer.)

Wireline consolidation is coming because there is no organic growth in our industry.

Posted in CLEC, TMC, hosted uc, mergers, unified communications, wireline

Why Attend ITEXPO?

September 14, 2011

So at most ITEXPO's, we try to put together a dinner where we invite everyone to come have dinner and meet someone new. (It is a dutch treat sometimes, but TMC's Anthony Graffeo picked up the tab Monday night.) Great connections have been made here. Nothing like sharing a meal and conversation with someone new.

Great presenters and content going on all the time. (Yes, some presenters could prepare better and get rid of the PowerPoint crutch, but overall.)

Pictures tell the story. See a bunch more here:

Posted in Add category, TMC, conferences, expo

Big Q: How Do I ...

March 2, 2011

So a big question I get from service providers is How Do I Sell Online? This question comes in many forms, such as (1) How Can I Sell This on my Website?; (2) How Can I be like RingCentral?; (3) How do I sell more on the web?; (4) What's that SEO thing?

Let's tackle the SEO thing first. (You can hear Rich Tehrani and I talk about SEO here). Search engine optimization is about helping your website show up during one of the 31B searches done every month. But really SEO is about determining your best target audience and how they search for you and optimizing your online presence (website, blog, presss releases, etc.) to capture THAT keyword on page 1. There's a some marketing that needs to go into this.

Posted in Internet, TMC

ITEXPO Dinner Plans

February 3, 2011

So last night was the dinner gathering where I invite everyone to come have a Dutch treat meal with some great conversation. Last night was no different. Maybe this show should be known as the end to end communications solution show because when you are here you meet everyone who touches the space.

End users looking for deployment and install answers. Maybe they need that one key answer to put a solution together.

Developers are here learning about what companies like Voxeo, ifbyphone and Twilio are doing.

Posted in Marketing, TMC, channel, sip trunking, technology, telecommunications, voip, wireless

Nine Minutes About SEO

January 21, 2011

TMC's Rich Tehrani joins me for a short discussion about Search Engine Optimization (SEO).

For me, the significant components of SEO are picking the right keyword (as Rich explains in the podcast) and great content that is kept current. An example of that would be a webpage with a headline (and proper URL) for a popular question like What is the difference between PAAS and IAAS? (The URL should be the headline, btw). Some people ask that in the search engines. It's highly relevant with keywords and hopefully a well written answer.

We didn't get into Lead Generation too much or landing pages or blogging or online marketing strategy or online-offline integration or even social CRM.

Posted in Marketing, TMC

1 2 3 Next

On Rad's Radar?

TMC