Peter : On Rad's Radar?
Peter

On Rad's Radar?

| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

twitter

SEO and Google Dollars

February 19, 2010

I was at Social Fresh a couple of weeks ago. It is a conference for marketers to exchange stories about social media. Here are some of my take aways:

Social Media is still young yet.

Posted in social network, twitter

How to Leverage Social Media for a Marketing Campaign

January 20, 2010

At TMC's ITEXPO, I moderated a panel after lunch titled How to Leverage Social Media for a Successful Marketing Campaign. Both panelists - Isaac Hazard, Director of Strategic Consulting, Mzinga; and Suzanne Bowen, VP Marketing & Business Development, Super Technologies, Inc. & DIDX - delivered case studies. 

What was the goal? 
How was it executed? 
What was the results/metrics/ROI?

How to Think about Social Media

You need to think about social media platforms as additional tools for the marketing toolbox.





Posted in Marketing, TMC, linkedin, social network, twitter

Applying Gary Vee

January 7, 2010

Last night I got to listen to Gary Vaynerchuk speaking about Crush It (Amazon affilaite link), his new book. He talked about branding your business via online marketing, which is what has made him famous (via video blogging about wine on Wine Library TV). [You can see a 15 minute talk of his on YouTube].

His primary thought is that Content is King. So if you run a company and your company isn't blogging, shame on you.

Posted in Marketing, linkedin, privacy, social network, twitter

Were There Highlights in 2009?

November 25, 2009

Ken Camp's Year in Review prompted me to write this. It's been an interesting year. SIP, UC, Cloud, Merger. That's really how I see the blur that was 2009. I attended so many conferences this year.

Posted in CLEC, FCC, PBX, TCA, TMC, agents, bandwidth, broadsoft, cloud computing, economy, saas, sip trunking, social network, telco, tele-presence, telecommunications, twitter, unified communications, voip, xo

Social Media Preso for FISPA

September 29, 2009

Later this week I will be in Atlanta for a FISPA meeting. One of the sessions I am presenting is Social Media in a Nutshell. This follows my Marketing in a Nutshell session.

The slides are here for your pleasure.

Posted in CLEC, expo, social network, twitter

People Won't Pay

August 14, 2009

If your model is free, how do you pay the bills? How do you pay for the infrastructure - the servers, switches, collocation, bandwidth, labor, etc.? How do you pay developers and engineers to scale it and keep it up?

Twitter is still free and so is Facebook. Popular too.

Posted in Internet, Marketing, economy, social network, twitter

Social Media is Like Dating

August 4, 2009

Last night was the WITI Tampa meeting with two social media experts - IBM's VP Sandy Carter and Tampa Bay's own Shawna Vercher.  

Sandy walked the audience through some social media lessons, including some homework on your Brand 2.0: Post 2 presentations to SlideShare; join LinkedIn and Facebook and connect with 50 people; and join twitter and tweet. Your brand is about experience, connection, promise and interaction. Social media helps you to give your audience (or marketplace) that. It can't replace face-to-face, but, as Shawna put it, it's a nice placeholder for you until you see them again. It's a way to stay top of mind. It's all about what you want your brand to be - offline and online. 

Other ways to utilize social networks to boost your brand are becoming an expert on LinkedIn Answers; creating how-to videos on YouTube; and increasing your search engine results with tagged video and photos (especially with a Flickr account).



Posted in Marketing, linkedin, social network, twitter

Twitter Exchange on Arbitrage

June 15, 2009

This will be a strange post but Alex Balashov and I had a Twitter exchange today about the telecom industry and its relentless pursuit of arbitrage plays. From long distance to calling card to SIP trunking, it's all about changing the bucket of minutes for something cheaper so someone can make some short change coin. Kind of ridiculous.

I asked where the Purple Cows are. Where's the HD Voice in my Hosted PBX?

Posted in PBX, communications, sip trunking, smb, telecommunications, twitter, voip

Telcos on twitter

April 16, 2009

Do you know what twitter is? It's the text messaging to the masses application platform. Officially, I think it is described as a micro-blogging social networking platform, but huh? The idea with twitter is to update a group of folks about what is of interest to you.

I'm on twitter and so are many TMC folks, like Rich, Tom, and sales guy extraordinaire Anthony; so is the TMC news service.

There are some telcos on twitter like Embarq, CenturyTel, and Windstream.



Posted in TMC, social network, telco, twitter, voip

YouTube, Goodspeed and Brogan

March 31, 2009

So social media expert, Chris Brogan, blogs about Michael Goodspeed being wronged by YouTube. Since Google owns YouTube, this is the beginning of Google becomes the Evil Empire.  I've been watching this happen for a while. When GrandCentral was upgrading to Googel Voice in waves it was a bitchfest on Twitter because people had to wait. *gasp*. They had to wait like 10 days to get access to an upgrade to a free service.
Posted in Internet, Marketing, Web 2.0, off topic, social network, twitter
Previous 1 2 3 4 Next

agents apps att broadband broadsoft cableco cellular channel partners clec cloud communications cloud computing commissions data center duopoly FCC fcc fiber financials google hosted pbx internet itexpo managed services marketing mergers rant sales sellecom selling sprint strategy TCA telecom is broken UC unified messaging VAR voip vz vzw wireless

Featured Events