Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

unified communications

Talking with the CMO of 8x8

June 25, 2012

8x8 has hit $100 million in annual revenue, making them one of the top 3 Hosted VoIP providers in the US. I had a chance to interview Debbie Jo Severin, Chief Marketing Officer of 8x8 this week.

My first question was about what kinds of marketing 8x8 does. (I didn't know that the Packet8 brand was no longer in use.)

My Favorite CRM Gets J2'ed

June 25, 2012

There is a CRM system that comes with dial-in help (as the Optional VIP Sales Assistant Support of the Gold package). That's right! Salespeople can call in to an assistant that will type in the info and ask for whatever info they need from the CRM system. It's called Landslide and it was just acquired by J2 Global which owns eFax.

So Much Stuff I Can't Get To

June 4, 2012

So many things to write about but just not enough time.

Leap Wireless gets the iPhone 4S under its Cricket brand to sell without subsidy for $500! Let's see how that works. It does come with No Contract though.

What is the Value Prop of VoIP?

April 16, 2012

"It is happening and no one seems interested in stopping it - that hosted voice services are rapidly becoming a commodity service," Dave Michels

"According to the Telecommunications Industry Association, wireless has become the preferred voice-services option. Wireless revenue in 2012 is forecast at $335 billion, while all other forms of fixed network voice revenue will only total $176 billion ($132 billion for wireline, $38 billion for broadband access and $6 billion in cable/television revenue)," blogs David Byrd of Broadvox.

Those are interesting numbers.

I Can Do It Myself

March 6, 2012

I hear this all the time: "I can do it myself!" Backup solution? No, I'll build one myself. Outsource your email? No, I can run my own email server. White-label VoIP?

A Brief View of Integra Telecom

February 21, 2012



I interviewed Integra in Austin last year. Like quite a few interviews I do, I just can't find the time to write up the blog. It may seem like I do this blogging thing full time, but my bills still get paid doing consulting to ISP-CLEC-VOIP-MSO companies and being a telecom agent. It makes for a lot of juggling and long hours.

What Twitter Told Me This Week

February 10, 2012

I get a lot of articles off twitter. Too many to write about all of them so I am just going to drop some on you here.

Please be advised that the FUSF rate for Q1 of 2012 has increased from 15.3% to 17.9%. For further information regarding FUSF Fees and rates please see the FCC website.

RebTel is #2 behind Skype with 15M users doing 2 billion minutes of international calling.



Why Did ShoreTel Buy M5?

February 10, 2012

Recently, M5 Communications was acquired for about $160 million by ShoreTel. The premise PBX vendor had a bad quarter and caved to the pressure of Hosted PBX. Avaya, Interactive Intelligence and MITEL have hosted offerings. At some point, ShoreTel had to jump on that bandwagon - due to the big opportunity (ask any analyst) and the threat that cloud comm places on premise only sellers.

I think some of that money - now $162 M based on the stock - was for Dan and his team to stay on and continue to run the machine.

The Trouble with UC Sales

January 23, 2012

In a recent study, titled IDC MarketScape: Worldwide Unified Communications Voice Infrastructure 2011-2012 Vendor Analysis, IDC analyst Rich Costell wrote that "Customers still struggle to justify the deployment of UC and calculate its overall ROI." The conclusion: "educating potential customers is critical" to UC sales.



"If you can't explain it simply, you don't understand it well enough." - Albert Einstein.

The transition to selling UC will need to be done with first educating the sales channels. I still hear cost savings as the first reason to sell VoIP.





Lying Will Kill the Sale

December 22, 2011

One of my coaching clients asked me how to dig deep into a service providers knowledge base to insure that they can actually deliver on what they say. I had to chuckle.

In most cases, only a few people at any service provider really know what is under the hood in any detail.  Two examples for you follow.

I ordered a PRI from a CLEC. I asked numerous times if it was TDM PRI or not.



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