Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

VAR

Converging At CompTIA

July 28, 2013

I am in Orlando at the Peabody Hotel (nice hotel) again for ChannelCon, which is CompTIA's annual event (formerly called Breakaway). It's filled with meetings - 9 hours of them tomorrow (ugh!). It is wrapped around a couple of themes (in my view) - get certified and converge IT with Telecom.

IT and Telecom have been converging for a few years.

Different Channel Partners Means Varying Obstacles

June 30, 2013

Whether I am working with an ITSP (Hosted VoIP provider) or a cloud video conferencing company, the one thing I can count on is that the channel partners will all have different business models.

You can put them in buckets generally, but the fact is that each business model is a different problem or obstacle.

The telecom channel is based on the agent model. Sell our stuff, we pay you a commission, we bill and support the client.

Channel Sales Enablement: Part 2

June 30, 2013

Every channel wants a lot of feet on the street. I just saw a master agent in New England with 160 providers in its catalog. It isn't unusual for a master agent (pick any of the big ones) to have 100 providers on its roster. Let's examine that.

What the heck is Channel Sales Enablement?

June 17, 2013

It's one thing to get a whole bunch of channel partners to sign your indirect sales agreement. It's a whole other thing to have channel partners who are driving sales to you regularly and keep your funnel full.

Channel Sales Enablement is one of my skill sets. I was a VAR, then an Agent, then a consultant and a sales trainer - the many aspects necessary to understand how a channel works and how to make it work.

What's a VAR to do?

June 17, 2013

Value-added Resellers (VARs) have a business model dependent on hardware sales. The big ticket items bring in cash in a lump sum to allow the business to pay bills (like payroll). The business usually is associated with a major vendor - like Dell, HP, Cisco - that presents a quota to maintain gold level support status and discounts. The vendor provides co-marketing dollars, training funds and other incentives for sales.

The Master Model for Hardware

June 10, 2013

Microcorp and Tech Data. Ingram Micro and CenturyLink. Ingram and TWC.

CDW is the hardware distributor with a full service telecom agency. Tech Data comes close with its long standing deal with XO and its TDMobility that is a cellular master agency.

And now ScanSource has partnered up with Intelisys (a master agency).

VAD's Becoming CSB's

May 28, 2013

I just like using acronyms. A VAD is a value added distributor like Tech Data, SYNNEX, Arrow, Ingram Micro and Insight. Like Dell and Microsoft, these companies have to shift their business model to adjust for a decline in hardware and software sales. Everything is going Cloud.

Interesting Links for Your Consideration

May 14, 2013

There have been some interesting articles lately. I can't get to all of them, but here are some good reads.

Death of the Telecom VAR in 2013 - How an entire sub-industry will be wiped out in the next 24 months by Jeff Hawkes. "Traditional telecom VARs or value-added reseller businesses- those that derive the majority of their revenue from the sale of on-premise PBX equipment to business customers- have ridden one of the longest product life cycle waves in recent technological history and combined with an emerging threat from hosted phone providers and a professional background that leaves most ill-prepared to run a business larger than a few employees is threatening to wipe-out or dramatically alter an entire sub-industry in the next 24 months." He writes like me.

Business is a Thinking Man's Sport

May 9, 2013

When I heard Mark Sanborn call business a thinking man's spot, it made me smile and then think. Oddly, most of these news items have all fallen in my lap today. It made me re-think how the value added distributors (VADs), like Tech Data, were going to morph.

Tech Data is the 2nd largest VAD at $26 Billion after Ingram Micro (at $37.8 Billion in sales), but TD is located in Tampa Bay, where I reside.

Thoughts on the Channel in 2013

April 16, 2013

There is this article with four opinions about the Channel in 2013. Reading them, I am almost certain that they are not only viewing the channel from differing sides but that they are discussing different channels.

I do like the statement from Ian Moyse, "We are seeing the same swathe of change as we have seen in other industries with providers who ignored the changes in customer buying choices (take Kodak, Blockbuster Video and the big record shop chains such as Tower Records and HMV). This change will be a contributor but not the only cause to the start of a new re-shaping and re-sizing of the channel with resellers facing new competition from Telco's, Xsp's and a new breed of reseller and potentially vendors themselves."

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