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<title>Open Communications</title>
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<dc:date>2011-03-21T17:03:03+00:00</dc:date>
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<title>Three Key Steps to Outsourcing Success</title>
<link>http://blog.tmcnet.com/open-communications/2011/03/three_key_steps_to_outsourcing_success.html</link>
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<description><![CDATA[Hi folks,&nbsp;<br /><br /><span style="font-size: small;"> </span>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Hi folks<br /><br />Continuing on with a series of blogs on UC and managed services, Elizabeth Klingseisen is back with a blog&nbsp; discussing critical success factors for outsourcing. <br /><br />Three factors are crucial in making outsourcing a success: smart <a class="zem_slink" title="Co-sourcing" rel="wikipedia" href="http://en.wikipedia.org/wiki/Co-sourcing">sourcing</a>, due diligence and strategic risk partnerships. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">With pressure still on both the top and bottom line, IT professionals are finding it harder than ever to walk the tightrope of operational efficiency versus building for growth. But despite continuing economic challenges, the world of IT innovation has proved fertile ground over the past few years with growing momentum and maturity around solutions such as </span><a href="http://www.siemens-enterprise.com/us/products/openscape-cloud-solutions.aspx"><span style="font-family: Times New Roman;">cloud computing</span></a><span style="font-family: Calibri;">, </span><a href="http://www.siemens-enterprise.com/us/products/unified-communications-collaboration/openscape-mobility/hipath-mobile-connect.aspx"><span style="font-family: Times New Roman;">fixed-mobile convergence (FMC)</span></a><span style="font-family: Calibri;"> and </span><a href="http://www.siemens-enterprise.com/us/products/unified-communications-collaboration.aspx"><span style="font-family: Times New Roman;">unified communications</span></a><span style="font-family: Calibri;">. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">To easily access these solutions, an increasing number of organizations are looking towards </span><a href="http://www.businessweek.com/smallbiz/tips/archives/2010/05/outsourcing_vs_out-tasking.html"><span style="font-family: Times New Roman;">outsourcing and out-tasking</span></a><span style="font-family: Calibri;">. Out-tasking is popular with IT departments, because it is able to make an immediate and tangible impact on cost reduction. Whereas many other technology promises wander into the murky waters of 'productivity gains', </span><a href="http://www.siemens-enterprise.com/~/media/internet%202010/Documents/Case%20studies/us/Siemens%20Brussels%20Airport%20Company_final.pdf"><span style="font-family: Times New Roman;">out-tasking elements of service provision and technology change (at an agreed, recurring cost) does stand out as a true, measurable beacon for cost reduction and transparency</span></a><span style="font-family: Calibri;">. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">But it's not just about cost. Outsourcing and out-tasking also offers significant strategic advantage by helping organizations fund their technology transformation, access the right skills and keep the core of their operation agile. While there are many factors involved making outsourcing a success, experience has shown three factors &ndash; smart sourcing, diligence and 'risk collaboration' &ndash; can make the difference between success and failure.</span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">1.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Smart-sourcing</strong></span></span></li>
</ol>
<p><a href="http://www.siemens-enterprise.com/us/services/communications-management-delivery/sourcing-strategies.aspx"><span style="font-size: small; font-family: Times New Roman;">Smart-sourcing means looking beyond single IT outsourcing agreements</span></a><span style="font-size: small;"><span style="font-family: Calibri;"> towards out-tasking either 'towers' within your IT enterprise (i.e., communications) or functions within general operations where it makes most sense (i.e., service desks or network monitoring). Out-tasking offers key fundamental advantages over outsourcing; it allows you to test the validity of your business case on a lower risk basis and retain a stronger mix of strategic and operational control in your operation. </span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">2.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Be diligent in your diligence</strong></span></span></li>
</ol>
<p><span style="font-size: small;"><span style="font-family: Calibri;">An understanding of what you have in your network, where it is and exactly how much it costs to support can be difficult to pinpoint with accuracy. It's important to test the claim of a provider that claims to magically achieve a full understanding of what you may have struggled to achieve. </span><a href="http://www.computing.co.uk/ctg/analysis/1817853/secrets-outsourcing-success"><span style="font-family: Times New Roman;">What is their process for diligence and auditing</span></a><span style="font-family: Calibri;">? What is the typical cycle? What are the timeframes for different site profiles? What tools do they use? And most importantly &ndash; what happens when their findings are not accurate or are vastly different to yours? Who validates and how? The bottom line here is that if you get the audit wrong, you'll run into challenges further down-stream.</span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">3.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Collaborating on risk</strong></span></span></li>
</ol>
<p><a href="http://www.siemens-enterprise.com/us/services/communications-management-delivery/managed-service-packages.aspx"><span style="font-size: small; font-family: Times New Roman;">This is where the difference between providers really starts to materialize</span></a><span style="font-size: small;"><span style="font-family: Calibri;">. Within this strategic partnership you are considering, there are some key questions to consider. Who's responsible for system uptime? Do you have an explicit plan for demarcation of responsibility and resolution? But so much more importantly, when things do go wrong, what is the providers answer beyond 'service credits'? What will they do to ensure system recovery and where have they done it before? And lastly, what is your provider prepared to put into contract to underscore their commitment to de-risking your continuity and quality of service?</span></span></p>
<p><span style="font-size: small;"><strong><em><span style="font-family: Calibri;">Elizabeth Klingseisen is director, managed&nbsp;services marketing at </span></em></strong><a href="http://www.siemens-enterprise.com/"><strong><em><span style="font-family: Times New Roman;">Siemens Enterprise Communications</span></em></strong></a><strong><em><span style="font-family: Calibri;">. </span></em></strong></span></p>
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Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/smart sourcing" title="smart sourcing" rel="tag">smart sourcing</a>, <a href="http://blog.tmcnet.com/open-communications/tag/managed services" title="managed services" rel="tag">managed services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/making outsourcing" title="making outsourcing" rel="tag">making outsourcing</a>, <a href="http://blog.tmcnet.com/open-communications/tag/elizabeth klingseisen" title="elizabeth klingseisen" rel="tag">elizabeth klingseisen</a>, <a href="http://blog.tmcnet.com/open-communications/tag/outsourcing tasking" title="outsourcing tasking" rel="tag">outsourcing tasking</a>, <a href="http://blog.tmcnet.com/open-communications/tag/outsourcing" title="outsourcing" rel="tag">outsourcing</a>
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<dc:subject>smart sourcing</dc:subject>
<dc:subject>managed services</dc:subject>
<dc:subject>making outsourcing</dc:subject>
<dc:subject>elizabeth klingseisen</dc:subject>
<dc:subject>outsourcing tasking</dc:subject>
<dc:subject>outsourcing</dc:subject>

<pubDate>Mon, 21 Mar 2011 17:03:03 +0000</pubDate>
<dc:date>2011-03-21T17:03:03+00:00</dc:date>

</item>

 

<item>
<title>Using Managed Services to Choose the Right Unified Communications and Collaboration Path</title>
<link>http://blog.tmcnet.com/open-communications/2011/03/using_managed_services_to_choose_the_right_unified_communications_and_collaboration_path.html</link>
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<description><![CDATA[<p>Today we are fortunate to have Elizabeth Klingseisen who is contributing another blog on the topic of <a class="zem_slink" title="Unified communications" rel="wikipedia" href="http://en.wikipedia.org/wiki/Unified_communications">UC</a> adoption through managed services.</p>
<p><a href="http://www.siemens-enterprise.com/us/products/unified-communications-collaboration.aspx"><span style="font-size: small; font-family: Times New Roman;">Are you asking yourself where you should start your unified communications and collaboration (UCC) project?</span></a><span style="font-size: small;"><span style="font-family: Calibri;"> Should it be the voice platform, the desktop or the presence application? </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Expertise in converged communications across traditionally siloed telecom and <a class="zem_slink" title="Information technology management" rel="wikipedia" href="http://en.wikipedia.org/wiki/Information_technology_management">IT management</a> is difficult to rapidly and economically acquire and maintain, particularly if it includes multi-<a class="zem_slink" title="Vendor (supply chain)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Vendor_%28supply_chain%29">vendor</a> best-of-breed solutions. In addition, UCC integration requires complex and subtle re-engineering of tasks to manage workflows and presence into <a class="zem_slink" title="Business process" rel="wikipedia" href="http://en.wikipedia.org/wiki/Business_process">business processes</a>. This asks for a complex consultative and design skill set that is not typically available in-house.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">We believe that because every UCC implementation is unique, </span><a href="http://www.nemertes.com/key_trends/key_trends_managed_and_hosted_unified_communications_0"><span style="font-family: Times New Roman;">a services-led approach including integration services, technical services, consulting, hosted services and managed services can help you choose the right path</span></a><span style="font-family: Calibri;">. Let&rsquo;s examine in more detail why this approach works.</span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">1.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Building your enterprise UCC vision</strong></span></span></li>
</ol>
<p><a href="http://www.frost.com/prod/servlet/press-release-print.pag?docid=213679565&amp;ctxixpLabel=FcmCtx4"><span style="font-size: small; font-family: Times New Roman;">UCC is a technology that will transform not only your workplace but also your core business strategies and how you approach, service and manage your customers</span></a><span style="font-size: small;"><span style="font-family: Calibri;">. It&rsquo;s critical you establish up front your UCC vision by answering the following questions: what is your business purpose for implementing UCC, what will you achieve and what must you do now? </span><a href="http://www.siemens-enterprise.com/us/services/where-to-start/openpath-evaluation-service.aspx"><span style="font-family: Times New Roman;">It is important to work cooperatively with a vendor who can provide consultative professional services</span></a><span style="font-family: Calibri;"> that will enable you to build and realize that vision, day-by-day, week-by-week and month-by-month. &nbsp;</span></span></p>
<ol>
<li><strong><span style="font-size: small; font-family: Calibri;">2.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong><span style="font-size: small;"><span style="font-family: Calibri;">Keeping integration simple</span></span></strong></li>
</ol>
<p><span style="font-size: small;"><span style="font-family: Calibri;">When it comes time to integrate business applications, redesign workflows, manage separate directories and establish processes&mdash;in addition to the pure integration capabilities&mdash;</span><a href="http://blog.infotech.com/new-research/driving-acceptance-of-unified-communications/"><span style="font-family: Times New Roman;">enterprises need to prepare their end users for change so they are able to take advantage of the new functionality</span></a><span style="font-family: Calibri;">. A key advantage to a services approach is tapping into vendors&rsquo; <a class="zem_slink" title="Technology integration" rel="wikipedia" href="http://en.wikipedia.org/wiki/Technology_integration">technology integration</a> and business process expertise along with their consulting advice.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Layering on top a &ldquo;day two&rdquo; managed service solution offers a simple, easy to implement deployment, guaranteeing a more competent execution and functional day-to-day operations. Vendors who offer strong consulting and professional services capabilities in conjunction with their managed services are in the best position to help their customers adjust their processes to work efficiently with their managed UC services.</span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">3.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Bridging the IT transition</strong>&nbsp;</span></span></li>
</ol>
<p><a href="http://www.technewsworld.com/story/70296.html"><span style="font-size: small; font-family: Times New Roman;">Unified communications can be a powerful tool when integrated with business processes such as CRM and ERP.&nbsp;</span></a><span style="font-size: small;"><span style="font-family: Calibri;">However, this level of integration requires specific expertise and significant contributions from both IT and communications staff&mdash;which is where many companies encounter roadblocks. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Traditionally, organizations manage their voice and data networks separately and have limited cross-functional experience. This puts a strain on resources and significantly reduces efficiencies when transitioning into a UCC environment. <a class="zem_slink" title="Information technology" rel="wikipedia" href="http://en.wikipedia.org/wiki/Information_technology">IT staff</a> may become overwhelmed with the increased IT activity along with juggling the demands of replacing or upgrading infrastructure components. A vendor with professional and managed service capabilities can stem the risks and save costs by managing the complete implementation and operations process.&nbsp;</span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">4.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Managing multi-vendor solutions</strong></span></span></li>
</ol>
<p><a href="http://www.networkworld.com/news/2011/012011-gartner-slams-cisco-single-vendor.html?hpg1=bn"><span style="font-size: small; font-family: Times New Roman;">There are numerous rewards in adopting a best-of-breed UC architecture.</span></a><span style="font-size: small;"><span style="font-family: Calibri;"> As a consequence, UCC implementations will nearly always require integration between two or more vendors&rsquo; UCC component point products. Multi-vendor capability&mdash;particularly the ability to &lsquo;bridge&rsquo; multiple technology platforms&mdash;demands a provider who is adept at understanding voice, data, applications and security issues.</span></span></p>
<p><span style="font-size: small; font-family: Calibri;">What about in-house UC deployments? After all,</span><span style="font-size: small;"><span style="font-family: Calibri;"> who knows your applications and business processes better?&nbsp;While it seems like a sensible approach, in reality in-house deployments almost always lead to an overworked IT department and projects that run over-time and budget.&nbsp;</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">In contrast, a managed services deployment can provide a comprehensive UC architecture specifically designed to gain a more cost-effective and predictable solution. Take the guesswork, strain and stress out of managing a UC integration in-house by working with a <a class="zem_slink" title="Managed services" rel="wikipedia" href="http://en.wikipedia.org/wiki/Managed_services">managed services provider</a> who can supply a fully trained and certified staff to handle complex, multi-vendor UC integrations from execution to follow-up and support.</span></span></p>
<ol>
<li><span style="font-size: small; font-family: Calibri;">5.</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;"><strong>Operating at full capacity on &ldquo;day two&rdquo;</strong></span></span></li>
</ol>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Managed services are a vital link to help organizations achieve a lower cost of ownership and predictable monthly costs, but they can also help eliminate transition issues by leveraging their operational expertise and accessing the skilled resources required for harnessing the demands of an evolving communications world.&nbsp;&nbsp;</span></span></p>
<p><a href="http://www.siemens-enterprise.com/us/~/media/internet%202010/Documents/White%20Papers/Frost__Sullivan_Whitepaper_Maximising_Return_on_Com_Infrastructure_Investments.pdf"><span style="font-size: small; font-family: Times New Roman;">When looking to maximize your company&rsquo;s investment in IT and communications infrastructure</span></a><span style="font-size: small;"><span style="font-family: Calibri;">, a managed services approach is an excellent opportunity to advance capabilities and future-proof existing investments. The UCC entry-point becomes a non-issue once you gain a partner that can reduce inefficiencies; integrate diverse, multi-vendor systems; and migrate technology upgrades across dispersed users.&nbsp;</span></span></p>
<p><strong><em><span style="font-size: small;"><span style="font-family: Calibri;">Elizabeth Klingseisen is director, managed services marketing for <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Siemens">Siemens</a> Enterprise Communications. </span></span></em></strong></p>
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Tags: <a href="http://blog.tmcnet.com/open-communications/tag/Business" rel="tag">Business</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Business%20process" rel="tag">Business process</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Cisco%20Systems" rel="tag">Cisco Systems</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Information%20technology" rel="tag">Information technology</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Microsoft" rel="tag">Microsoft</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20communications" rel="tag">Unified communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Vendors" rel="tag">Vendors</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Voice%20over%20IP" rel="tag">Voice over IP</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/managed services" title="managed services" rel="tag">managed services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/multi vendor" title="multi vendor" rel="tag">multi vendor</a>, <a href="http://blog.tmcnet.com/open-communications/tag/business processes" title="business processes" rel="tag">business processes</a>, <a href="http://blog.tmcnet.com/open-communications/tag/unified communications" title="unified communications" rel="tag">unified communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/services approach" title="services approach" rel="tag">services approach</a>, <a href="http://blog.tmcnet.com/open-communications/tag/services" title="services" rel="tag">services</a>
<br>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified Communications" title="Unified Communications" rel="tag">Unified Communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/managed services" title="managed services" rel="tag">managed services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/ucc" title="ucc" rel="tag">ucc</a>, <a href="http://blog.tmcnet.com/open-communications/tag/it management" title="it management" rel="tag">it management</a><br>
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  <li><a href="http://blog.tmcnet.com/open-communications/2009/01/what_it_means_to_be_open.html" title="What It Means To Be Open">What It Means To Be Open</a> - <i>Jan 28, 2009</i><br></li>

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<dc:subject>Business</dc:subject>
<dc:subject>Business process</dc:subject>
<dc:subject>Cisco Systems</dc:subject>
<dc:subject>Information technology</dc:subject>
<dc:subject>Microsoft</dc:subject>
<dc:subject>Unified communications</dc:subject>
<dc:subject>Vendors</dc:subject>
<dc:subject>Voice over IP</dc:subject>

<dc:subject>Unified Communications</dc:subject>
<dc:subject>managed services</dc:subject>
<dc:subject>ucc</dc:subject>
<dc:subject>it management</dc:subject>
<dc:subject>managed services</dc:subject>
<dc:subject>multi vendor</dc:subject>
<dc:subject>business processes</dc:subject>
<dc:subject>unified communications</dc:subject>
<dc:subject>services approach</dc:subject>
<dc:subject>services</dc:subject>

<pubDate>Tue, 08 Mar 2011 20:07:36 +0000</pubDate>
<dc:date>2011-03-08T20:07:36+00:00</dc:date>

</item>

<item>
<title>Five steps for implementing UCC with managed services</title>
<link>http://blog.tmcnet.com/open-communications/2011/02/five_steps_for_implementing_ucc_with_managed_services.html</link>
<guid isPermaLink="false">46176@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p>I am pleased to&nbsp;welcome Martin Schubert to the Open Communications Blog. Martin has graciously provided an article on 5 key steps for implementing UCC with managed&nbsp;services. Thanks Martin for this insightful&nbsp;article.&nbsp;</p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Don&rsquo;t let rapidly evolving technologies and multi-vendor IT and communications environments create havoc and confusion in your organization. As enterprises assess how to build, deploy, and manage their unified communications and collaboration (UCC) strategy, they are increasingly turning to managed services to ensure success. A </span><a href="http://www.siemens-enterprise.com/us/~/media/internet%202010/Documents/White%20Papers/Frost__Sullivan_Whitepaper_Maximising_Return_on_Com_Infrastructure_Investments.pdf"><span style="font-family: Times New Roman;">2009 Frost &amp; Sullivan survey of C-level executives</span></a><span style="font-family: Calibri;"> found that more than 50 percent of respondents intended to increase their usage of managed services over the following year.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Using a managed services partner to outsource non-core functions can significantly reduce the complexity of your UCC deployment. But to make the relationship a success, there are five key steps that you should follow when building your UCC sourcing strategy.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><strong>Step 1: Evaluate your current IT environment</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Enterprise IT is becoming increasingly more complex and diverse as a result of mergers and acquisitions, downsizing, multi-vendor technology integrations and a </span><a href="http://www.eweek.com/c/a/Mobile-and-Wireless/Mobile-Workers-to-Top-One-Billion-Worldwide-Thanks-to-VOIP-UC-605168/"><span style="font-family: Times New Roman;">growing number of remote workers</span></a><span style="font-family: Calibri;">. Many organizations don't have an </span><a href="http://insightix.nl/datasheets/Infrastructure_Discovery_ROI_The_Cost_of_Not_Knowing_Whitepaper.pdf"><span style="font-family: Times New Roman;">accurate assessment of their current IT infrastructure environment</span></a><span style="font-family: Calibri;"> and therefore need to take stock as a first step in the planning process.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">In the evaluation phase, you will need to take a complete inventory of your infrastructure assets and network, staff skills and capabilities, and total cost of ownership. This needs to be combined with a detailed understanding of how your </span><a href="http://www.computerworld.com/s/article/348634/Beyond_Alignment"><span style="font-family: Times New Roman;">IT strategy aligns with current business direction</span></a><span style="font-family: Calibri;">. </span><a href="http://www.siemens-enterprise.com/us/services/where-to-start/openpath-evaluation-service.aspx"><span style="font-family: Times New Roman;">You may even consider engaging external consultants to assist with this evaluation</span></a><span style="font-family: Calibri;">. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><strong>Step 2: Set clear objectives</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Determine the exact areas in your company that you&rsquo;ll find to be most beneficial to outsource and align clear and measurable expectations. Objectives should incorporate answers to your costs and quality of service (QoS) requirements:</span></span></p>
<ul>
<li><span style="font-size: small;">&middot;</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;">Cost transparency: </span><a href="http://www.siemens-enterprise.com/uk/services/~/media/internet%202010/Documents/White%20Papers/Frost__Sullivan_Whitepaper_Maximising_Return_on_Com_Infrastructure_Investments.pdf"><span style="font-family: Times New Roman;">what do you want to pay for and where do you expect to save money</span></a></span></li>
<li><span style="font-size: small;">&middot;</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;">Define your service-level expectations</span></span></li>
<li><span style="font-size: small;">&middot;</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;">What </span><a href="http://www.continuitycentral.com/bcpd.htm"><span style="font-family: Times New Roman;">business continuity, security risks and security constraints should be accounted for</span></a><span style="font-family: Calibri;">?</span></span></li>
<li><span style="font-size: small;">&middot;</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;">What business processes would you need to integrate with network monitoring tools to resolve issues and network failures?</span></span></li>
<li><span style="font-size: small;">&middot;</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style="font-size: small;"><span style="font-family: Calibri;">What are your reporting, review and escalation needs?</span></span></li>
</ul>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><strong>Step 3: Create a detailed migration plan</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Implementing a UCC environment requires successful deployment, integration and coordination of key functional elements. </span><a href="http://www.ucstrategies.com/unified-communications-expert-views/how-can-the-cio-help-enterprise-users-migrate-to-uc.aspx"><span style="font-family: Times New Roman;">You will need a well-constructed migration plan</span></a><span style="font-family: Calibri;"> that will provide clear direction and roles for your own organization and managed services partner, including:</span></span></p>
<ul>
<li><span style="font-size: small;"><span style="font-family: Calibri;">What skills will you need?</span></span></li>
<li><span style="font-size: small;"><span style="font-family: Calibri;">What are the key milestones?</span></span></li>
<li><span style="font-size: small;"><span style="font-family: Calibri;">What is your preferred migration or cut-over path (geographical, functional, line of business)?</span></span></li>
<li><span style="font-size: small;"><span style="font-family: Calibri;">What are your escalation points?</span></span></li>
</ul>
<p><span style="font-size: small;"><span style="font-family: Calibri;">The outline of these criteria will serve as a formative guide when evaluating and selecting a managed services provider. The more you can uncover deficiencies in your IT and communications systems, the more you can leverage a partner&rsquo;s strengths.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><strong>Step 4: Select a managed services provider</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">There are several factors to consider when evaluating vendors. Providers need to be able to handle </span><a href="http://www.networkworld.com/news/2011/012011-gartner-slams-cisco-single-vendor.html?hpg1=bn"><span style="font-family: Times New Roman;">extensive IP data networking and real-time communications with products from a variety of vendors</span></a><span style="font-family: Calibri;">. Experienced partners also need to offer a comprehensive product and services portfolio including advanced, scalable solutions your company can grow into.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Review a provider&rsquo;s implementation history and track record to understand their key strengths and abilities. Large enterprises should search for providers with broad geographic coverage to manage consolidation across dispersed locations. Finally, </span><a href="http://www.ffiec.gov/ffiecinfobase/booklets/outsourcing/07.html"><span style="font-family: Times New Roman;">the financial viability of a provider</span></a><span style="font-family: Calibri;"> is important in guaranteeing the long-term objectives and requirements as your company evolves over time.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Making the right decision takes pre-planning and diligence, but the end result can be a forward-thinking, productive relationship essential for business-process success.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><strong>Step 5: Maintain an effective partner relationship</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Once you&rsquo;ve chosen your provider, create a working group or task force to </span><a href="http://blog.ucworld.com/2010/05/18/the-power-of-communication-in-the-enterprise/"><span style="font-family: Times New Roman;">define the key collaborative processes that can be impacted by a UCC initiative</span></a><span style="font-family: Calibri;">. Take advantage of your vendor&rsquo;s knowledge transfer and look at </span><a href="http://www.siemens-enterprise.com/uk/sitecore/content/Home/Internet/Internet2010/uk/Home/case-studies.aspx"><span style="font-family: Times New Roman;">similar projects implemented for other customers</span></a><span style="font-family: Calibri;"> to help reduce lengthy project duration. Tap into your providers&rsquo; technical and customer service staff capabilities and keep the communication and feedback open to increase productivity and success.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">The last and most important aspect in managing your vendor is to maintain predictable costs and quality of service. Your service-level agreement should be reviewed continuously to make sure you are receiving the quality of work your company has paid for.</span></span></p>
<p><strong><br />Martin Schubert is senior vice president of services for <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Siemens">Siemens</a> Enterprise Communications and is responsible for managed services globally. You can contact him at&nbsp;</strong><a href="mailto:martin.schubert@siemens-enterprise.com"><strong><span style="font-family: Times New Roman;">martin.a.schubert@siemens-enterprise.com</span></strong></a><strong>.</strong></p>
<br />]]><![CDATA[<p>
Tags: 
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/managed services" title="managed services" rel="tag">managed services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/quality service" title="quality service" rel="tag">quality service</a>, <a href="http://blog.tmcnet.com/open-communications/tag/costs quality" title="costs quality" rel="tag">costs quality</a>, <a href="http://blog.tmcnet.com/open-communications/tag/martin schubert" title="martin schubert" rel="tag">martin schubert</a>, <a href="http://blog.tmcnet.com/open-communications/tag/services provider" title="services provider" rel="tag">services provider</a>, <a href="http://blog.tmcnet.com/open-communications/tag/services" title="services" rel="tag">services</a>
<br>, <a href="http://blog.tmcnet.com/open-communications/tag/UCC" title="UCC" rel="tag">UCC</a>, <a href="http://blog.tmcnet.com/open-communications/tag/unified Communications" title="unified Communications" rel="tag">unified Communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/ Managed Services" title=" Managed Services" rel="tag"> Managed Services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/ TCO" title=" TCO" rel="tag"> TCO</a>, <a href="http://blog.tmcnet.com/open-communications/tag/ IP telephony" title=" IP telephony" rel="tag"> IP telephony</a><br>
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<dc:subject>UCC</dc:subject>
<dc:subject>unified Communications</dc:subject>
<dc:subject> Managed Services</dc:subject>
<dc:subject> TCO</dc:subject>
<dc:subject> IP telephony</dc:subject>
<dc:subject>managed services</dc:subject>
<dc:subject>quality service</dc:subject>
<dc:subject>costs quality</dc:subject>
<dc:subject>martin schubert</dc:subject>
<dc:subject>services provider</dc:subject>
<dc:subject>services</dc:subject>

<pubDate>Thu, 24 Feb 2011 16:10:29 +0000</pubDate>
<dc:date>2011-02-24T16:10:29+00:00</dc:date>

</item>

<item>
<title>Seven tips to help you choose a UC managed service provider</title>
<link>http://blog.tmcnet.com/open-communications/2011/02/seven_tips_to_help_you_choose_a_uc_managed_service_provider.html</link>
<guid isPermaLink="false">46156@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p><span style="font-size: small;"><span style="font-family: Calibri;">Today I would like welcome Tricia Cooper who is contributing an article to the Open Communications blog for the first time. Tricia is the&nbsp;director of&nbsp;North American Marketing&nbsp;with <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Siemens">Siemens</a> Enterprise Communications. She can be reached at <a href="mailto:Tricia.Cooper@siemens-enterprise.com">Tricia.Cooper@siemens-enterprise.com</a> &nbsp;Thanks Tricia for this well thought out article on choosing a UC managed service provider.<br /><br />The path to </span><a href="http://www.youtube.com/watch?v=MV0H_NafqlQ"><span style="font-family: Times New Roman;">unified communications (UC)</span></a><span style="font-family: Calibri;"> is a journey, not a single event. Many organizations choose </span><a href="http://www.siemens-enterprise.com/us/services/communications-management-delivery.aspx"><span style="font-family: Times New Roman;">managed services to help them build, deploy and manage a UC strategy</span></a></span><span style="font-size: small;"><span style="font-family: Calibri;">. They can help you achieve lower total cost of ownership (TCO), predictable monthly expenses and get access to scarce skilled resources. Below is a seven-point checklist to consider when selecting a UC managed service provider (MSP).<br /><br /><strong>Tip 1: Take a two-pronged approach</strong></span></span></p>
<p><span style="font-size: small; font-family: Calibri;">Focus on both your short and long-term desired results and set clear business objectives. Find an MSP who can be your single point of contact for service delivery, UC technology provisioning, and strategic planning and execution. This will help you </span><span style="font-size: small; font-family: Calibri;">balance short-term requirements and maintain focus on </span><a href="http://www.siemens-enterprise.com/us/services/~/media/internet%202010/Documents/Case%20studies/us/Siemens%20Brussels%20Airport%20Company_final.pdf"><span style="font-size: small; font-family: Times New Roman;">continuous business innovation</span></a><span style="font-size: small;"><span style="font-family: Calibri;">. The MSP should help you identify both immediate cost savings opportunities and </span><a href="http://www.siemens-enterprise.com/us/products/~/media/internet%202010/Documents/White%20Papers/FS_WP_Open%20Scape%202011_120210_MLW_r3.pdf"><span style="font-family: Times New Roman;">link UC to your business requirements and goals</span></a></span><span style="font-size: small;"><span style="font-family: Calibri;">.<br /><br /><strong>Tip 2: Cultural compatibility is key</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Make sure your service provider understands more than just how to design, deploy and maintain UC. An MSP needs to be compatible with your </span><a href="http://www.swissmc.ch/Media/Beardsell_Julie_SMC_DBA_Macro_working_paper_culture.pdf"><span style="font-family: Times New Roman;">company's culture, business objectives and working style.</span></a></span><span style="font-size: small;"><span style="font-family: Calibri;"> More importantly, they need to be a partner and an advisor to you in making recommendations for your ongoing evolution of UC.<br /><br /><strong>Tip 3: Use standard methodologies</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Find an MSP with proven, repeatable processes and standard methodologies. They should be able to take on mixed vendor, mixed technology environments and </span><a href="http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073792564&amp;type=RESOURCES"><span style="font-family: Times New Roman;">deliver services under a single SLA</span></a><span style="font-family: Calibri;">. They also should </span><a href="http://www.best-management-practice.com/Knowledge-Centre/Best-Practice-Guidance/ITIL/"><span style="font-family: Times New Roman;">map delivery standards to ITIL</span></a><span style="font-family: Calibri;"> and be able to migrate your existing technology to an open communications architecture. By using a service provider with a standards-based, consistent delivery methodology you will receive more effective and consistent services.</span></span></p>
<p><strong><span style="font-size: small;"><span style="font-family: Calibri;">&nbsp;Tip 4: Look under the hood</span></span></strong></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Inquire about the MSP&rsquo;s infrastructure and staff capabilities. Multi-vendor capabilities are a critical component of service delivery excellence for UC. Look for an MSP that has a </span><a href="http://www.siemens-enterprise.com/us/services/communications-management-delivery/managed-service-packages.aspx"><span style="font-family: Times New Roman;">state-of-the-art support infrastructure, toolsets and people</span></a><span style="font-family: Calibri;">. The infrastructure should include globally linked secure network operating centers, technical assistance centers and service help desks. Staff will need to have the experience and certifications to handle complex, multi-vendor UC environments. Best practices to look for should include testing and staging labs co-located with the service help desks for hands-on replication of errors and technology that allows you a view into open ticket status and reporting.</span></span></p>
<p><strong><span style="font-size: small;"><span style="font-family: Calibri;">Tip 5: Insist on flexibility and options</span></span></strong></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">MSPs should offer flexible deployment and contracts with maximum control and accountability of delivery service levels. </span><a href="http://www.crn.com/news/networking/224200134/voicecon-vendors-say-uc-needs-to-leverage-not-rip-legacy-tech.htm;jsessionid=vAs75XF3jKfAwBK4YOB3+A**.ecappj01"><span style="font-family: Times New Roman;">A rip and replace of your current voice infrastructure investments is not necessary and the MSP should be able to protect your assets while introducing the benefits of UC over a timeframe that meets your needs</span></a><span style="font-family: Calibri;">. Insist on this as part of your solution. Your contract should also allow you to modify service delivery models and integrate new requirements to your business needs. A flexible delivery partner can offer you a predictable and transparent service, achieved through provisioning on a price per user basis&mdash;a flat price, per user, per month for service delivery and new technology. </span></span></p>
<p><strong><span style="font-size: small;"><span style="font-family: Calibri;">Tip 6: Build business case</span></span></strong></p>
<p><a href="http://www.siemens-enterprise.com/us/services/~/media/internet%202010/Documents/White%20Papers/Frost__Sullivan_Whitepaper_Maximising_Return_on_Com_Infrastructure_Investments.pdf"><span style="font-size: small; font-family: Times New Roman;">Formulate a business case for return on investment (ROI) that is comprehensive and achievable</span></a><span style="font-size: small;"><span style="font-family: Calibri;">. Managed services can reduce </span><a href="http://www.easierit.co.uk/2009/05/31/capturing-the-benefits-of-uc/"><span style="font-family: Times New Roman;">direct costs of operation by up to 35 percent for many enterprises</span></a><span style="font-family: Calibri;">. The MSP should offer a range of services that can both help you understand the cost of service delivery in your current design, and also identify the technology solutions that could bring down your communication related operating costs. </span><a href="http://www.siemens-enterprise.com/us/products/~/media/internet%202010/Documents/Reports/Siemens%20OpenScape%20Voice%20TEI%20report.pdf"><span style="font-family: Times New Roman;">Savings can be found by eliminating costly off-network charges such as toll charges or external conference service expenses.</span></a><span style="font-family: Calibri;"> Another cost savings example is reducing the time costs of managing multiple suppliers by collapsing the vendor maintenance contracts into one simplified, manageable agreement.</span></span></p>
<p><strong><span style="font-size: small;"><span style="font-family: Calibri;">&nbsp;Tip 7: Ensure service is scalable</span></span></strong></p>
Rapid scalability &ndash; up and down &ndash; is essential to ensure that your managed services can meet your business needs as they change. Will your fixed monthly investment provide you with uncapped support at an agreed level and type of service? You can increase your control and agility by selecting an MSP that offers service delivery from a single, centralized point and who can deploy technologies and procedures that promote flexibility.<br />]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/enterprise%20Communications" rel="tag">enterprise Communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/hosted" rel="tag">hosted</a>, <a href="http://blog.tmcnet.com/open-communications/tag/managed%20service" rel="tag">managed service</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20Communications" rel="tag">Unified Communications</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/service delivery" title="service delivery" rel="tag">service delivery</a>, <a href="http://blog.tmcnet.com/open-communications/tag/service provider" title="service provider" rel="tag">service provider</a>, <a href="http://blog.tmcnet.com/open-communications/tag/managed service" title="managed service" rel="tag">managed service</a>, <a href="http://blog.tmcnet.com/open-communications/tag/managed services" title="managed services" rel="tag">managed services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/tricia cooper" title="tricia cooper" rel="tag">tricia cooper</a>, <a href="http://blog.tmcnet.com/open-communications/tag/service" title="service" rel="tag">service</a>
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  <li><a href="http://blog.tmcnet.com/open-communications/2010/06/virtual_appliances_for_unified_communications.html" title="Virtual Appliances for Unified Communications">Virtual Appliances for Unified Communications</a> - <i>Jun 17, 2010</i><br></li>

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  <li><a href="http://blog.tmcnet.com/open-communications/2009/06/the_future_channel_for_unified_communications.html" title="The Future Channel for Unified Communications">The Future Channel for Unified Communications</a> - <i>Jun 12, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/05/4th_principle_of_open_communications_business_process_integration.html" title="4th Principle of Open Communications: Business Process Integration">4th Principle of Open Communications: Business Process Integration</a> - <i>May 14, 2009</i><br></li>

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  <li><a href="http://blog.tmcnet.com/open-communications/2009/01/what_it_means_to_be_open.html" title="What It Means To Be Open">What It Means To Be Open</a> - <i>Jan 28, 2009</i><br></li>

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<dc:subject>enterprise Communications</dc:subject>
<dc:subject>hosted</dc:subject>
<dc:subject>managed service</dc:subject>
<dc:subject>Unified Communications</dc:subject>
<dc:subject>service delivery</dc:subject>
<dc:subject>service provider</dc:subject>
<dc:subject>managed service</dc:subject>
<dc:subject>managed services</dc:subject>
<dc:subject>tricia cooper</dc:subject>
<dc:subject>service</dc:subject>

<pubDate>Mon, 21 Feb 2011 18:42:59 +0000</pubDate>
<dc:date>2011-02-21T18:42:59+00:00</dc:date>

</item>

<item>
<title>Communication Technologies Support (and Require) a New Balance of Cooperation and Competition</title>
<link>http://blog.tmcnet.com/open-communications/2010/08/communication_technologies_support_and_require_a_new_balance_of_cooperation_and_competition.html</link>
<guid isPermaLink="false">44572@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">The following article is contributed by my colleague Philipp Bohn, service market and competitive intelligence, <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Siemens">Siemens</a> Enterprise Communications. Thanks for this enlightening article Phillip.</span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><b style="mso-bidi-font-weight: normal"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US"><o:p>&#160;</o:p></span></b></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">"Cooperate Or Lose." That was the title of a recent issue of <i style="mso-bidi-font-style: normal">brand eins</i>, a German business magazine. Expanding on that topic, one <u><a href="http://www.brandeins.de/archiv/magazin/beziehungswirtschaft/artikel/verbuendet-euch.html">article</a></u> describes how companies like the mid-sized producer of heating elements, Friedrich Freek GmbH, increasingly cooperate with competitors in select areas. To answer increasing competition from new markets and adjacent industries, companies increase their investments in innovation resulting in more complex products and services. Thus, many tasks become too big or costly for a single company to deal with on their own. "We have fought against our competitors for decades," said Stefan Kaiser, Freek GmbH's general manager. "Now we cooperate and it pays off for everyone." <o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">Many companies need to navigate new, unfamiliar market environments, and technologies like unified communications (UC) and communications-enabled business processes (CEBP) must help them do this in an efficient way. However, even the technology providers must have closer cooperation to develop solutions with higher business impact for their customers.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">Established tools of coordination and communication-namely email and standalone telephony-prove increasingly inefficient when dealing with massive communication volumes within fragmented and complex environments. We all experience that on a daily basis when checking our inboxes. UC makes the coordination of fragmented workflows much easier. As an example, presence status makes it possible to reach partners via phone or instant messaging when they're actually available. Presence status complements the open door or burning light in offices just across the street, as some of those offices can now be located in a different company on the other side of the globe.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">Even more sophisticated concepts, like CEBP, make communication an integral part of business software used to develop new products and manage joint value chains. For instance, UC solutions can be integrated into product lifecycle management (PLM) software like Teamcenter or Dassault Systèmes V6, that are widely used in the automotive and other manufacturing industries. Using the converged solution an engineer can look at the rendering of a car engine and click on a particular part of the engine to see the relevant contact people for questions about that part<span style="color: black">. Colleagues and p</span>artners working together in distributed environments should be able to communicate in a seamless process-oriented way with the tools and platforms they're already using to do their jobs. There should no longer be any need to look up and jot down phone numbers or make multiple contact attempts to discuss important milestones with an outside supplier.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">Managing competition is not only a challenge for many users but also for UC providers themselves who need to think and act in new terms. For example, the Unified Communications Interoperability Forum (UCIF) joins companies who are both partners and competitors in that space. One of UCIF's goals is to make UC solutions interoperable and enable users to communicate across organizational boundaries, for example through presence federation. Federation makes it possible to see the presence status of inside and outside partners irrespective of the technology they're currently using within their organizations. Closed protocols, interfaces and platforms might have been competitive advantages in the past, but now they often stand in the way of technological and organizational openness. This makes UCIF itself an example of selective cooperation between companies that are competitors in many other arenas. As the industry is realizing, that's the only way to deal with challenges getting too big for single players.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: Arial; mso-ansi-language: EN-US">The examples of Friedrich Freek GmbH and UCIF illustrate how traditional concepts of competition, innovation and production are evolving towards more open forms of cooperation. Company and market boundaries continue to dissolve with very real implications for daily work and the way people communicate. Integrated communication solutions like UC and CEBP must be implemented with these market realities in mind. That's when technological openness and process integration enable inside and outside partners to cooperate, and win.<o:p></o:p></span></p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/CEBP" rel="tag">CEBP</a>, <a href="http://blog.tmcnet.com/open-communications/tag/collaborations" rel="tag">collaborations</a>, <a href="http://blog.tmcnet.com/open-communications/tag/crowdsourcing" rel="tag">crowdsourcing</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UCIF" rel="tag">UCIF</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20communications" rel="tag">Unified communications</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/presence status" title="presence status" rel="tag">presence status</a>, <a href="http://blog.tmcnet.com/open-communications/tag/outside partners" title="outside partners" rel="tag">outside partners</a>, <a href="http://blog.tmcnet.com/open-communications/tag/makes possible" title="makes possible" rel="tag">makes possible</a>, <a href="http://blog.tmcnet.com/open-communications/tag/example presence" title="example presence" rel="tag">example presence</a>, <a href="http://blog.tmcnet.com/open-communications/tag/friedrich freek" title="friedrich freek" rel="tag">friedrich freek</a>, <a href="http://blog.tmcnet.com/open-communications/tag/partners" title="partners" rel="tag">partners</a>
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<dc:subject>CEBP</dc:subject>
<dc:subject>collaborations</dc:subject>
<dc:subject>crowdsourcing</dc:subject>
<dc:subject>UCIF</dc:subject>
<dc:subject>Unified communications</dc:subject>
<dc:subject>presence status</dc:subject>
<dc:subject>outside partners</dc:subject>
<dc:subject>makes possible</dc:subject>
<dc:subject>example presence</dc:subject>
<dc:subject>friedrich freek</dc:subject>
<dc:subject>partners</dc:subject>

<pubDate>Tue, 17 Aug 2010 21:59:43 +0000</pubDate>
<dc:date>2010-08-17T21:59:43+00:00</dc:date>

</item>

<item>
<title>Virtual Appliances for Unified Communications</title>
<link>http://blog.tmcnet.com/open-communications/2010/06/virtual_appliances_for_unified_communications.html</link>
<guid isPermaLink="false">44173@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">Virtualization and unified communications have been on a collision course for the last few years. This convergence is due in large part to the fact that both of these technologies are data center oriented. Virtual appliances are increasing in popularity due to their ability to simplify the delivery of aggregated software elements. As I'll explore further, virtual appliances may be a perfect fit for unified communications in that respect. <o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><b style="mso-bidi-font-weight: normal"><span style="font-size: 10pt; font-family: Arial">Unified Communications Overview</span></b><span style="font-size: 10pt; font-family: Arial"><o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">Unified communications is a term used to describe a broad set of communications and collaboration capabilities that are designed to enhance individual and workgroup level performance. This is accomplished by providing communications tools such as IM, presence, voice, video, email and collaboration functions in a single client interface. While the end user sees only a single interface, all of these communication tools require a number of software elements that today reside on separate physical servers. There is a level of complexity in the backend in the design, deployment and management of these software components. By leveraging some of the key data center technologies vendors are striving to reduce complexity in all areas to foster greater adoption and innovation.<o:p></o:p></span></p><h4 style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></h4><h4 style="margin: 0cm 0cm 0pt; line-height: normal"><b><span style="mso-bookmark: _Toc258586387"><span style="font-size: 10pt; font-family: Arial">Virtual Appliance Overview</span></span></b><span style="font-size: 10pt; font-family: Arial"><o:p></o:p></span></h4><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">Virtual appliances are pre-built software solutions comprised of one or more virtual machines that are packaged, updated, maintained and managed as a unit. Unlike a traditional hardware appliance, these software appliances let customers easily acquire, deploy and manage pre-integrated solution stacks. This speeds up time to market and simplifies software development, distribution and management. With virtual appliances vendors can create a single platform, reducing the cost and complexity of software development and management. They can efficiently and securely distribute the virtual appliance in an industry standard format such as the open virtualization format (OVF). Customers can deploy an OVF packaged virtual appliance on the virtualization platform of their choice. This approach will significantly reduce the complexity of implementing a unified communications portfolio.<o:p></o:p></span></p><h4 style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></h4><h4 style="margin: 0cm 0cm 0pt; line-height: normal"><b><span style="mso-bookmark: _Toc258586388"><span style="font-size: 10pt; font-family: Arial">Unified Communications as a Virtual Appliance</span></span></b><span style="font-size: 10pt; font-family: Arial"><o:p></o:p></span></h4><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial; mso-fareast-language: DE"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">Unified communications comprise a number of individual software elements. Each of these software elements represents a critical part of an overall UC solution; however, they also represent increased complexity. Developing, testing and maintaining separate stacks can be time consuming and often confusing to channel partners and customers. The OVF provides a new paradigm to distribute software solutions. Complex multi-tier applications consisting of several virtual hosts can be configured and packaged into a single "virtual appliance." Virtual appliances enable software vendors to greatly reduce the cost of distributing, installing and configuring a solution. Distributing unified communications as a virtual appliance enables vendors to deliver a complex solution consisting of many applications as a single package that is easy to design, deploy and manage. <o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">In summary, virtual appliances can address several pain points for vendors, channel partners and customers when it comes to implementing unified communication platforms. The benefits apply to the full lifecycle from design to deployment to ongoing management. <o:p></o:p></span></p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/data%20center" rel="tag">data center</a>, <a href="http://blog.tmcnet.com/open-communications/tag/unified%20communications" rel="tag">unified communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/virtual%20appliances" rel="tag">virtual appliances</a>, <a href="http://blog.tmcnet.com/open-communications/tag/virtualization" rel="tag">virtualization</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/unified communications" title="unified communications" rel="tag">unified communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/virtual appliances" title="virtual appliances" rel="tag">virtual appliances</a>, <a href="http://blog.tmcnet.com/open-communications/tag/virtual appliance" title="virtual appliance" rel="tag">virtual appliance</a>, <a href="http://blog.tmcnet.com/open-communications/tag/software elements" title="software elements" rel="tag">software elements</a>, <a href="http://blog.tmcnet.com/open-communications/tag/channel partners" title="channel partners" rel="tag">channel partners</a>, <a href="http://blog.tmcnet.com/open-communications/tag/virtual" title="virtual" rel="tag">virtual</a>
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<dc:subject>data center</dc:subject>
<dc:subject>unified communications</dc:subject>
<dc:subject>virtual appliances</dc:subject>
<dc:subject>virtualization</dc:subject>
<dc:subject>unified communications</dc:subject>
<dc:subject>virtual appliances</dc:subject>
<dc:subject>virtual appliance</dc:subject>
<dc:subject>software elements</dc:subject>
<dc:subject>channel partners</dc:subject>
<dc:subject>virtual</dc:subject>

<pubDate>Thu, 17 Jun 2010 17:30:50 +0000</pubDate>
<dc:date>2010-06-17T17:30:50+00:00</dc:date>

</item>

<item>
<title>Real Time Communications In The Virtual Data Center</title>
<link>http://blog.tmcnet.com/open-communications/2010/06/real_time_communications_in_the_virtual_data_center.html</link>
<guid isPermaLink="false">44166@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">Real-time voice and to a greater extent unified communications have undergone a tremendous shift away from proprietary hardware and to a more open architecture leveraging a common Intel-based server platform. In addition to moving away from proprietary hardware, communications vendors are taking advantage of Linux as a replacement for proprietary operating systems. The reasons for this transition are significant. By moving to a more open software-based environment communications vendors are able to provide a more flexible and scalable architecture leveraging an open API to extend communications into the line-of-business application realm. <o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">As a result of this transformation it's more and more common for these software elements to relocate to the data center and become part of the overall enterprise software ecosystem. Traditionally this has presented several challenges to the enterprise since real-time communications applications have some very strict requirements in terms of availability, performance and security. Because of these requirements, it was often necessary to keep the real-time components separate from the rest of the data center. However, this is beginning to change in a substantial way.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">The same attributes of virtualization can now be applied to real-time applications thanks to the convergence of communications software becoming more open from a software perspective while virtualization technology has addressed some the deficiencies in its support of real-time software. One area of improvement is with the latest release of Nehalem chip set from Intel. These latest chips now incorporate some of the virtualization functions where previously this was handled by the hypervisor itself.<span style="mso-spacerun: yes">&#160; </span>As a result of these improvements, real-time applications running on a standard operating system such as Linux can now make use of all virtualization has to offer. This can range from server consolidation to hardware agnostic implementations to even more advanced vendor specific capabilities like automating virtual machine moves.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">IP telephony and even more importantly unified communications always had the goal of driving integration between communications and line-of-business applications. We have seen progress along the way as the industry has evolved; however, progress has been slower than predicted. With advancements in virtualization coupled with the open software environment of real-time communication another barrier has been breached on the way to fully integrating voice and data communications in the data center.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">Essentially, it comes down to what it means to customers and why they should care. IT managers should care because this development will lead to a fundamental shift in deployment for their real-time assets. They won't have to make separate arrangements in the data center for their voice and UC platforms. IT managers can design, deploy and manage their real-time applications in the same manner as their line-of-business applications by virtualizing real-time communications. Depending on the specific vendor, IT managers will also have access to some of the advanced capabilities virtualization can provide such as the ability to move virtual machines in a manual or automated manner. <o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial"><o:p>&#160;</o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: normal"><span style="font-size: 10pt; font-family: Arial">In summary, the ability to virtualize real-time communications is a significant step in the evolution of voice becoming an application in the data center. The benefits to the enterprise are many and span everything from the design phase through deployment and ongoing management. Beyond the relevant cost savings, the ability to run virtual instances of real-time and line-of-business applications side-by-side in the data center will foster greater innovation and make embedding communications into software much more common going forward. As a final thought, virtualizing real-time software also has many implications for customers thinking about how to leverage cloud computing for their organization. More on that in a future blog.<o:p></o:p></span></p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/data%20center" rel="tag">data center</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20Communications" rel="tag">Unified Communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/virtualization" rel="tag">virtualization</a>, <a href="http://blog.tmcnet.com/open-communications/tag/VOIP" rel="tag">VOIP</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/business applications" title="business applications" rel="tag">business applications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communications vendors" title="communications vendors" rel="tag">communications vendors</a>, <a href="http://blog.tmcnet.com/open-communications/tag/proprietary hardware" title="proprietary hardware" rel="tag">proprietary hardware</a>, <a href="http://blog.tmcnet.com/open-communications/tag/architecture leveraging" title="architecture leveraging" rel="tag">architecture leveraging</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communications software" title="communications software" rel="tag">communications software</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communications" title="communications" rel="tag">communications</a>
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<dc:subject>data center</dc:subject>
<dc:subject>Unified Communications</dc:subject>
<dc:subject>virtualization</dc:subject>
<dc:subject>VOIP</dc:subject>
<dc:subject>business applications</dc:subject>
<dc:subject>communications vendors</dc:subject>
<dc:subject>proprietary hardware</dc:subject>
<dc:subject>architecture leveraging</dc:subject>
<dc:subject>communications software</dc:subject>
<dc:subject>communications</dc:subject>

<pubDate>Wed, 16 Jun 2010 19:58:17 +0000</pubDate>
<dc:date>2010-06-16T19:58:17+00:00</dc:date>

</item>

<item>
<title>7th Principle of Open Communications: Open Service Delivery</title>
<link>http://blog.tmcnet.com/open-communications/2009/06/7th_principle_of_open_communications_open_service_delivery.html</link>
<guid isPermaLink="false">41200@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p>In my previous posts regarding the 7 Core principles of Open Communications I focused on areas that were specific to platform architecture. <br />In this post, I want to talk about how you can successfully design, integrate, and maintain your platform so that you are getting the most of your solution.<br />Wrapping services around your UC platform choice is of great importance to ensuring your implementation is successful. From simple implementation of the core platform to integrating with other line of business applications, its important to have a methodology that is able to be repeated. A successful project starts with up front consulting and provides you, the customer, with the framework of how to proceed with your project. Some of the services associated with a UC implementation are as follows:</p><p>Needs Assessment: This can encompass modeling current business practices. Looking at how your business communicates both internally and externally. Categorizing end user roles and responsibilities. Finally it determines the applicability of each UC service to your organization. Where should you begin and what should be introduced first to get the best results.</p><p>ROI and TCO assessment: Taking the information gathered from a Needs Assessment, this service will allow you to have a better understanding of the financial benefits to implementing your UC solution. It's critical to justify your business case and a useful exercise for any corporation.</p><p>UC Architectural Design: This really focuses on how the UC platform will be implemented and tied into the enterprise over a given period of time. It provides a target architecture so the customer can better understand where the end state will be and how they will get there.</p><p>Security, Telephony, and Network Assessments: These are all critical elements to a successful implementation. It is also a key risk management function since the main goal is to gain a more intricate understanding of the enterprise infrastructure as it stands today, as well as what modifications need to be made to support the target architecture.</p><p>Project Management: This service can't be overstated. A competent and experienced project manager will make or break a UC implementation. Project managers should have the right mix of certification and practical experience.</p><p>Multi Vendor Management: In the real world it's not possible to rip and replace an existing platform overnight. Investments need to be protected and a graceful migration will need to be put in place. Having a vendor that can provide this <br />service can give you confidence and help to manage a transformation in a controlled manner.</p><p>NOC services: How do you manage your environment on a day to day basis? Do you have the tools and expertise to manage the new environment accurately? The ability to outtask certain operational management functions can greatly alleviate overhead of managing your own network. This allows you to make better use of your personnel to work on more strategic revenue-producing projects while ensuring the health of your investment over its lifecycle.</p><p><br />Open Service Delivery should encompass all of the above to provide a cradle to grave capability for the customer. It can reduce risk, justify your investment, and safely maintain its operation over time. As part of any UC platform analysis, Open Service Delivery is a key consideration.&#160; This is the last of the 7 core principles of Open Communications. If you follow all seven, I am confident your UC project will be a success and more importantly your company will enjoy the results of that success for years to come. Drop me a line and let me know your thoughts.<br />&#160;</p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/Professional%20Services" rel="tag">Professional Services</a>, <a href="http://blog.tmcnet.com/open-communications/tag/SOA" rel="tag">SOA</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Systems%20Integration" rel="tag">Systems Integration</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UC" rel="tag">UC</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20Communications" rel="tag">Unified Communications</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/service delivery" title="service delivery" rel="tag">service delivery</a>, <a href="http://blog.tmcnet.com/open-communications/tag/needs assessment" title="needs assessment" rel="tag">needs assessment</a>, <a href="http://blog.tmcnet.com/open-communications/tag/target architecture" title="target architecture" rel="tag">target architecture</a>, <a href="http://blog.tmcnet.com/open-communications/tag/platform" title="platform" rel="tag">platform</a>, <a href="http://blog.tmcnet.com/open-communications/tag/service" title="service" rel="tag">service</a>, <a href="http://blog.tmcnet.com/open-communications/tag/project" title="project" rel="tag">project</a>
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<dc:subject>Professional Services</dc:subject>
<dc:subject>SOA</dc:subject>
<dc:subject>Systems Integration</dc:subject>
<dc:subject>UC</dc:subject>
<dc:subject>Unified Communications</dc:subject>
<dc:subject>service delivery</dc:subject>
<dc:subject>needs assessment</dc:subject>
<dc:subject>target architecture</dc:subject>
<dc:subject>platform</dc:subject>
<dc:subject>service</dc:subject>
<dc:subject>project</dc:subject>

<pubDate>Mon, 29 Jun 2009 17:11:42 +0000</pubDate>
<dc:date>2009-06-29T17:11:42+00:00</dc:date>

</item>

<item>
<title>Do We Need A Taxonomy for Unified Communications</title>
<link>http://blog.tmcnet.com/open-communications/2009/06/do_we_need_a_taxonomy_for_unified_communications.html</link>
<guid isPermaLink="false">41087@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<span style="font-size: 10pt; font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">As UC enters into a more mature phase in the market, it might seem too late for a Taxonomy that describes all of the various acronyms, vendor positioning, deployment scenarios, and peripheral components that define the overall market. From the many customer meetings I have attended as well as analyst/consultant interactions, I still believe its probably useful to undertake the exercise. Part of what is holding up mass adoption of Unified Communications is that it encompasses a vast array of terminology and technologies that are daunting to many customers. Beyond defining UC, it would be incredibly helpful to give customers a navigation tool that would in effect spell it out in plain terms. In addition it would give customers an understanding of the different approaches taken by the vendors in the market. Finally, I believe it would be helpful to shine a light on how all of the moving parts kind of fit together to deliver an enterprise overall value. Let me know your thoughts. If enough of you say "Yes" I know what I will be working on this summer.</span>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/enterprise%20Communications" rel="tag">enterprise Communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Open%20Communication" rel="tag">Open Communication</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Taxonomy" rel="tag">Taxonomy</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UC" rel="tag">UC</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20Communications" rel="tag">Unified Communications</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/unified communications" title="unified communications" rel="tag">unified communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/market" title="market" rel="tag">market</a>, <a href="http://blog.tmcnet.com/open-communications/tag/customers" title="customers" rel="tag">customers</a>
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<dc:subject>enterprise Communications</dc:subject>
<dc:subject>Open Communication</dc:subject>
<dc:subject>Taxonomy</dc:subject>
<dc:subject>UC</dc:subject>
<dc:subject>Unified Communications</dc:subject>
<dc:subject>unified communications</dc:subject>
<dc:subject>market</dc:subject>
<dc:subject>customers</dc:subject>

<pubDate>Fri, 19 Jun 2009 22:33:47 +0000</pubDate>
<dc:date>2009-06-19T22:33:47+00:00</dc:date>

</item>

<item>
<title>The Future Channel for Unified Communications</title>
<link>http://blog.tmcnet.com/open-communications/2009/06/the_future_channel_for_unified_communications.html</link>
<guid isPermaLink="false">41025@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p><i><b>Today I am happy to have Matt Hartley from our Solutions Engineering Group provide a great guest blog on the topic of UC and Social Networking. Thanks Matt for this informative post.<br /></b></i><br />Social networking has become an Internet phenomenon and it continues to grow.&#160; Web sites like Facebook alone have well over 200 million active users, and of those users, close to 100 million of them log on each day.&#160; Those are staggering numbers and no wonder this type of online community is an advertiser's dream.&#160; As a matter of fact, today many sales professionals use online social&#160;networking as a direct way of selling their products and services.&#160; So, from a sales and marketing perspective the customer reach is vast on <br />a social networking site like Facebook. It only makes sense to jump on the band wagon.&#160; Also, many organizations are moving to online social networking as a way to bring their colleagues together.&#160; If you go to LinkedIn, you'll see thousands of company profiles available to be searched.&#160; It's almost like having access to a big corporate directory in the sky, or in technical terms, the cloud.&#160; <br />And to be honest, that is exactly what it is.&#160; As more and more people get online and join social networks, organizations really have no choice but to follow them.&#160; And in the not so distant future, more and more organizations will adopt online social networking as a way for bringing people together to communicate, to collaborate and to share ideas.&#160; Heck, if the people are already online sharing photos, there is no reason they couldn't spend some time working on productive tasks for their company or organization, especially if they are getting paid.</p><p>So, what does this mean for Unified Communications?&#160; Well, in order for organizations to fully adopt social networking one day as a viable <br />meeting place for getting work done, a couple things have to happen.&#160; One, organizations must feel comfortable with cloud computing.&#160; And we all <br />know the hesitations there: reliability, availability, and security.&#160; Two, cloud based business services would have to be provided by the social networking site so that work can get done. These cloud based business services, or "Virtual Company Services" as I like to call them, could range from access to CRM's like Salesfore.com, web conferencing tools like WebEx or access to an entire virutal computing environment like Amazon's Elastic Compute Cloud (EC2).&#160;&#160;</p><p>In essence, the LinkedIn's and Facebook's of the world are well positioned, today, to be the future channel for reselling virtual company services <br />like Unified Communications.&#160; Packaged and sold to businesses who no longer have a brick and mortar establishment, but rather a bunch of at home <br />workers who connect online with their co-workers in a virtual company, managed by a social networking site, doing all their work in the cloud.</p><p><br />Matthew Hartley<br />Siemens Enterprise Communications, Inc<br /><a href="mailto:matthew.hartley@siemens-enterpirse.com">matthew.hartley@siemens-enterpirse.com</a></p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/Collaboration" rel="tag">Collaboration</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Facebook" rel="tag">Facebook</a>, <a href="http://blog.tmcnet.com/open-communications/tag/linkedin" rel="tag">linkedin</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Social%20Networking" rel="tag">Social Networking</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20Communications" rel="tag">Unified Communications</a>
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<dc:subject>Collaboration</dc:subject>
<dc:subject>Facebook</dc:subject>
<dc:subject>linkedin</dc:subject>
<dc:subject>Social Networking</dc:subject>
<dc:subject>Unified Communications</dc:subject>
<dc:subject>social networking</dc:subject>
<dc:subject>online social</dc:subject>
<dc:subject>virtual company</dc:subject>
<dc:subject>unified communications</dc:subject>
<dc:subject>cloud based</dc:subject>
<dc:subject>social</dc:subject>

<pubDate>Fri, 12 Jun 2009 20:36:58 +0000</pubDate>
<dc:date>2009-06-12T20:36:58+00:00</dc:date>

</item>

<item>
<title>6th Principle of Open Communications: Business Continuity and Integrity</title>
<link>http://blog.tmcnet.com/open-communications/2009/06/6th_principle_of_open_communications_business_continuity_and_integrity.html</link>
<guid isPermaLink="false">41012@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p><br />&#160;The other day, we had a rather severe weather event in my area that resulted in a rather lengthy outage of our cable service and in turn no connectivity to my enterprise. Luckily for me, I had a backup plan and was able to reconnect<br />using my cellular 3G card. It got me to thinking about all of the possible points of failure that can impact us in the enterprise. In a typical enterprise, there are many moving parts that must all work together to provide end users seamless <br />connectivity and high availability. Even with ever increasing reliance on other modes of communications such as email, Instant Messaging, and even social networking today, the end user still has literally no tolerance when their voice platform fails. You can probably blame your local telephone company for setting this expectation since they had decades and decades of experience to build highly redundant and highly available voice networks. This expectation transitioned into the enterprise with the advent of the PBX. These platforms were hardened appliances that were engineered for maximum uptime and many PBX providers had maintenance services to provide critical spares to customers that were willing to pay for it. In short, voice failed in only the rarest of occasions and when it did fail it was fixed promptly. So it's completely legitimate and logical to ask if we can obtain the same kind of resiliency in a world where communications has been converted from TDM to IP, from hardware to software, run on separate networks to converged with all other enterprise<br />traffic and even embedded into line of business applications. The obvious answer to this question &#160;is "Of Course It Can".</p><p>&#160;In order to achieve the same level of business continuity in this brave new world, it's critical to ensure that you have the right architecture. The attributes of such an architecture are varied but some of the critical ones are listed below.</p><p><b>&#160;Active/Active vs. Active/Standby:</b> In an active/active architecture all registered endpoints are cached on both sides of the cluster. Most enterprise voice platforms today support active/standby in which a re-registration process must take place when one side of the cluster fails. This is completely unsatisfactory in an enterprise production environment today. Active/Active ensures that not only is a re-registration process not necessary but when a side of the cluster fails, the end user knows no difference. They continue to process calls and invoke features. Furthermore, the architecture is built so that only one side of the cluster is necessary to support all subscribers.</p><p>&#160;<b>Multiple levels of hardware/software redundancy:</b> Simply put this means no single point of failure in the core call control platform. From a hardware perspective, this is normally handled by replicating all critical hardware interfaces and components in a server (hard drives, processors, NIC cards, and power). The software is much more complex. Linux as an underlying OS is critical. In addition, some clustering functions are required that work in concert with the OS as well as the application to optimize the failover process when it's necessary.<br />&#160;<br /><b>&#160;From Embedded to Standalone:</b> Some UC architectures today have completely intertwined the call control with other communication channels that a failure in the core architecture means all communication channels are impacted. The architecture must support the ability to back off to a basic voice capability should the application platform become impacted.<br />&#160;<br />&#160;<b>Standalone Survivability:</b> As I mentioned previously there are many moving parts in the enterprise today and so even with the most resilient architecture there is always the possibility for network hardware or the network in general to fail. When this happens a typical customer may not have a backup connection. That means the individual site must be able to standalone and provide basic services to the end user as required. It must do so in a seamless manner and must restore service to the core platform when the network is available again.<br />Some architectures provide these standalone functions in combination with the routing functions. This can be a significant issue if that platform fails&#160;as all services in the branch will be impacted.</p><p>&#160;Beyond the attributes mentioned above, I believe it's possible to take the resiliency functions even farther. With the right combination of software, hardware, and networking complimenting each other, resiliency can be extended and multiplied. Take the example of my cable service outage at the beginning of my blog. Extend the principle of using a wireless backup capability to restore service in the enterprise space. With the advent of 3G and soon 4G, it would be possible to provide this alternate network connection on demand. If you take this concept forward you can see an environment where virtual software functions can be moved from data center to data center ensuring call control will always be available. <br />In my opinion, we are nearing the day when we will raise the bar&#160;for resiliency that was originally set by Ma Bell a long, long time ago.</p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/Business%20Continuity" rel="tag">Business Continuity</a>, <a href="http://blog.tmcnet.com/open-communications/tag/IP%20Telephony" rel="tag">IP Telephony</a>, <a href="http://blog.tmcnet.com/open-communications/tag/resilient%20UC%20architecture" rel="tag">resilient UC architecture</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UC" rel="tag">UC</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/active active" title="active active" rel="tag">active active</a>, <a href="http://blog.tmcnet.com/open-communications/tag/hardware software" title="hardware software" rel="tag">hardware software</a>, <a href="http://blog.tmcnet.com/open-communications/tag/registration process" title="registration process" rel="tag">registration process</a>, <a href="http://blog.tmcnet.com/open-communications/tag/platform fails" title="platform fails" rel="tag">platform fails</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communication channels" title="communication channels" rel="tag">communication channels</a>, <a href="http://blog.tmcnet.com/open-communications/tag/enterprise" title="enterprise" rel="tag">enterprise</a>
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  <li><a href="http://blog.tmcnet.com/open-communications/2009/06/do_we_need_a_taxonomy_for_unified_communications.html" title="Do We Need A Taxonomy for Unified Communications">Do We Need A Taxonomy for Unified Communications</a> - <i>Jun 19, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/05/5th_principle_of_open_communications_rich_user_experience.html" title="5th Principle of Open Communications: Rich User Experience">5th Principle of Open Communications: Rich User Experience</a> - <i>May 20, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/05/4th_principle_of_open_communications_business_process_integration.html" title="4th Principle of Open Communications: Business Process Integration">4th Principle of Open Communications: Business Process Integration</a> - <i>May 14, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/05/unified_communications_in_the_cloud.html" title="Unified Communications in the Cloud ">Unified Communications in the Cloud </a> - <i>May 11, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/01/what_it_means_to_be_open.html" title="What It Means To Be Open">What It Means To Be Open</a> - <i>Jan 28, 2009</i><br></li>

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<dc:subject>Business Continuity</dc:subject>
<dc:subject>IP Telephony</dc:subject>
<dc:subject>resilient UC architecture</dc:subject>
<dc:subject>UC</dc:subject>
<dc:subject>active active</dc:subject>
<dc:subject>hardware software</dc:subject>
<dc:subject>registration process</dc:subject>
<dc:subject>platform fails</dc:subject>
<dc:subject>communication channels</dc:subject>
<dc:subject>enterprise</dc:subject>

<pubDate>Thu, 11 Jun 2009 18:48:46 +0000</pubDate>
<dc:date>2009-06-11T18:48:46+00:00</dc:date>

</item>

<item>
<title>5th Principle of Open Communications: Rich User Experience</title>
<link>http://blog.tmcnet.com/open-communications/2009/05/5th_principle_of_open_communications_rich_user_experience.html</link>
<guid isPermaLink="false">40844@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[Dont you love marketing terms!!!<br /><br />Hey folks, in my on-going series of blogs covering Seven Core Principles of Open Communications, I thought it best to start with a recap of the first four principles we have covered thus far. Our first four principles have covered the following<br /><ul><li>Unified Communications</li><li>IT Based Communication</li><li>Fixed Mobile Convenience</li><li>Business Process Integration</li></ul>The 5th principle is a bit of a marketing term on one hand but has some very real and lasting implications for customers on the other hand. There is no other component of a communications platform that can make or break its success like the user experience. An easy to use, intuitive interface can mean rapid&#160;end user &#160;uptake and ensure customer loyalty for a long time. Provide something that is clumsy, non intuitive, expensive, and proprietary and you can expect some unhappy users and that means unhappy customers !!!&#160;<br /><br />Lets further define the concept of a Rich User Experience. In my humble opinion, this boils down to some key attributes.&#160;<br /><br /><b>Ease of Use</b>: You notice most people dont have to spend a great deal of time learning how to use their mobile devices. Thats because handset manufacturers understand that ease of use equates to customer loyalty.<br /><br /><b>Flexibility:</b>&#160; For Unified Clients, I would say this equates to how easy it is to incorporate the main functions of the client across dfferent devices and workflows. Can I take the same client functions and embed them in a workflow or on a mobile device to have the same familiar interface to work from.<br /><br /><b>Consumerization:</b> Hey is that a word!!! What I mean by that is allowing the user experience to be customized with attributes that give the user some ownership and emotional attachment (&#160;I know its getting a little heavy right)&#160;It can be simple things like ring tones, or changing the skins, moving the different components around to better fit your personal way of working. The more emtionally attached you become the more likely you will be productive and more importantly the harder it will be to switch to something else.<br /><br /><b>Multimodal: </b>Some users prefer to use their voices to communicate,others prefer to use IM, some like Email (I cant stand email) while others still like video. A Rich user experience gives the end user choice and allows for escalation from one media stream into another in a seamless fashion (IM to voice/Voice to video),&#160;<br /><br />In my view, a lot more emphasis should be placed on the end user experience to ensure buy in and productivity takes place. After all if the user isnt happy there is a good chance you wont be happy either..know what I mean.<br /><br /><br /><br />]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/CEBP" rel="tag">CEBP</a>, <a href="http://blog.tmcnet.com/open-communications/tag/consumerization" rel="tag">consumerization</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Rich%20User%20exprience" rel="tag">Rich User exprience</a>, <a href="http://blog.tmcnet.com/open-communications/tag/softclients" rel="tag">softclients</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UC" rel="tag">UC</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20client" rel="tag">Unified client</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/customer loyalty" title="customer loyalty" rel="tag">customer loyalty</a>, <a href="http://blog.tmcnet.com/open-communications/tag/experience" title="experience" rel="tag">experience</a>, <a href="http://blog.tmcnet.com/open-communications/tag/mobile" title="mobile" rel="tag">mobile</a>, <a href="http://blog.tmcnet.com/open-communications/tag/principles" title="principles" rel="tag">principles</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communications" title="communications" rel="tag">communications</a>
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  <li><a href="http://blog.tmcnet.com/open-communications/2010/08/communication_technologies_support_and_require_a_new_balance_of_cooperation_and_competition.html" title="Communication Technologies Support (and Require) a New Balance of Cooperation and Competition">Communication Technologies Support (and Require) a New Balance of Cooperation and Competition</a> - <i>Aug 17, 2010</i><br></li>

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  <li><a href="http://blog.tmcnet.com/open-communications/2009/06/do_we_need_a_taxonomy_for_unified_communications.html" title="Do We Need A Taxonomy for Unified Communications">Do We Need A Taxonomy for Unified Communications</a> - <i>Jun 19, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/06/6th_principle_of_open_communications_business_continuity_and_integrity.html" title="6th Principle of Open Communications: Business Continuity and Integrity">6th Principle of Open Communications: Business Continuity and Integrity</a> - <i>Jun 11, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/05/unified_communications_in_the_cloud.html" title="Unified Communications in the Cloud ">Unified Communications in the Cloud </a> - <i>May 11, 2009</i><br></li>

  <li><a href="http://blog.tmcnet.com/open-communications/2009/01/what_it_means_to_be_open.html" title="What It Means To Be Open">What It Means To Be Open</a> - <i>Jan 28, 2009</i><br></li>

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<dc:subject>CEBP</dc:subject>
<dc:subject>consumerization</dc:subject>
<dc:subject>Rich User exprience</dc:subject>
<dc:subject>softclients</dc:subject>
<dc:subject>UC</dc:subject>
<dc:subject>Unified client</dc:subject>
<dc:subject>customer loyalty</dc:subject>
<dc:subject>experience</dc:subject>
<dc:subject>mobile</dc:subject>
<dc:subject>principles</dc:subject>
<dc:subject>communications</dc:subject>

<pubDate>Wed, 20 May 2009 20:58:46 +0000</pubDate>
<dc:date>2009-05-20T20:58:46+00:00</dc:date>

</item>

<item>
<title>4th Principle of Open Communications: Business Process Integration</title>
<link>http://blog.tmcnet.com/open-communications/2009/05/4th_principle_of_open_communications_business_process_integration.html</link>
<guid isPermaLink="false">40808@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p>Among the many tasks I perform in the CTO office, customer interaction is by far my favorite. I supopse the main reason is that I am constantly seeking to get customer feedback and input on our strategy. The other day a customer asked&#160;me&#160;a rather complicated question around unified communications, Business Process Integration, and what the value would be to his particular company. I have to admit I was not prepared to answer his question directly since it was our first meeting. Normally I like to get the customer talking to me about their business and the associated challenges before I would try to provide the kind of advice that would be meaningful. After the meeting, I spent some time considering the question in more general terms. Integration of voice and data applications has always been a forgone conclusion for our industry. It was just a matter of when. Now that we are in the middle of the UC revolution, acronyms such as&#160;BPI, CEBP (communications enabled business processes), and CEBA (communications enabled business applications) get mentioned in articles, press releases, panels, and customer briefings constantly. Its a whirlwind of concepts that are often difficult to comprehend let alone pronounce. Lets try to break it&#160;down into something more easily understood.&#160;<br /><br />Most if not all large enterprises have business processes that they utilize within departments as well as across departments. These processes help define roles and responsibilities and drive some consistency and efficiency within and between enterprises. When ERP systems were all the rage in the 90's, there were several high profile lawsuits against ERP vendors from customers who claimed the vendor's technology didnt deliver on their promises. One of the lessons that vendors have taken away from this experience is that no matter how wonderful your technology a successful implementation hinged equally if not greater on the end users abilitiy to adapt and fully use the new system often in fundamentally different ways than they were used to. Whats all this have to do with BPI and Unified Communications? In my opinion, we are going through a very similar exercise today with UC. Often times a customer's business culture is unable or unwilling to make use of the benefits that&#160;UC and&#160;BPI can provide. I contend this has more to do with the way you go about introducing the technology but it also has to do with how flexible your offering is to work with the line of business applications the customer employs.&#160; Customers should have the following criteria for vendors they are evaluating in this area.<br /><br />&#160;</p><ul><li>Are the APIs extensive enough to provide multiple integration points into a customer application</li><li>Beyond the standard line of business apps, what other integrations can be offered into areas such as management, modeling, and provisioning applications.</li><li>Does the vendor have a well conceived methodology covering needs assessment, design, integration, and on-going monitoring to&#160;ensure success</li><li>Does the vendor have experience across the line of business landscape or just within one segment (Microsoft only, <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=IBM">IBM</a> only, <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=SAP">SAP</a> only)</li></ul><p>Of course these are just a few questions that should be asked. Just as important to the overall success of implementing BPI through UC is how well you know and understand your corporate culture. Does your company typically work in silos, do your employees embrace change or are they somewhat resistant. Do you natuarlly collaborate across departments or with other companies/customers/partner? How do you measure employee productivity? In addition, it is important&#160;to understand and&#160;model&#160;employee roles and responsibilities.&#160; Are employee roles well defined today? Finally, how well do you understand your current business processes? Are you able to model these processes to see if they are viable and efficient today? Are you able to analyze where improvements can be made?&#160; If not is your vendor capable of providing this service in order to identify where UC atrributes can be applied to result in improvement.&#160;&#160;<br /><br />if you can answer the questions above than you are well on your way to gaining real value&#160;for your enterprise with&#160;BPI/CEBP.</p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/BPI" rel="tag">BPI</a>, <a href="http://blog.tmcnet.com/open-communications/tag/CEBP" rel="tag">CEBP</a>, <a href="http://blog.tmcnet.com/open-communications/tag/SIP" rel="tag">SIP</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UC" rel="tag">UC</a>, <a href="http://blog.tmcnet.com/open-communications/tag/Unified%20Communications" rel="tag">Unified Communications</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/business processes" title="business processes" rel="tag">business processes</a>, <a href="http://blog.tmcnet.com/open-communications/tag/business process" title="business process" rel="tag">business process</a>, <a href="http://blog.tmcnet.com/open-communications/tag/roles responsibilities" title="roles responsibilities" rel="tag">roles responsibilities</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communications business" title="communications business" rel="tag">communications business</a>, <a href="http://blog.tmcnet.com/open-communications/tag/communications enabled" title="communications enabled" rel="tag">communications enabled</a>, <a href="http://blog.tmcnet.com/open-communications/tag/business" title="business" rel="tag">business</a>
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<dc:subject>BPI</dc:subject>
<dc:subject>CEBP</dc:subject>
<dc:subject>SIP</dc:subject>
<dc:subject>UC</dc:subject>
<dc:subject>Unified Communications</dc:subject>
<dc:subject>business processes</dc:subject>
<dc:subject>business process</dc:subject>
<dc:subject>roles responsibilities</dc:subject>
<dc:subject>communications business</dc:subject>
<dc:subject>communications enabled</dc:subject>
<dc:subject>business</dc:subject>

<pubDate>Thu, 14 May 2009 20:13:13 +0000</pubDate>
<dc:date>2009-05-14T20:13:13+00:00</dc:date>

</item>

<item>
<title>Unified Communications in the Cloud </title>
<link>http://blog.tmcnet.com/open-communications/2009/05/unified_communications_in_the_cloud.html</link>
<guid isPermaLink="false">40777@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[<p><br />The Enterprise Market has been absolutely bombarded lately over the topic of Cloud Computing.&#160; Naturally my interest in Cloud Computing extends to Unified Communications in the Enterprise. SIemens Enterprise announced a proof of concept with Amazon Web Services at VoiceCon over a month ago. The Idea behind the proof of concept was to address several key concerns that customers have articulated around UC as well as to demonstrate the adaptability of an Open Communications software platform.&#160;<br /><br />Many enterprise customers express frustration with Unified Communciations today especially in the SME segment but also within the Large Enterprise segment. Customers tell me that implementing UC is a complex task requiring capital investments both human and financial as well as time. When the ROI is expressed in soft dollar savings, it becomes very difficult to justify such an investment especially in the current economic situation. So the logical question is "How does Unified Communications in the Cloud Address some of these issues?" In the Case of the proof of concept&#160;I mentioned above, the direct impact of offering UC in the Cloud is that it removes much of the complexity of adopting and piloting UC. First, the UC software is already running in the cloud so no hardware/software capital expense is necessary, Second, through a portal offering an enterprise customer can sign up for service and receive their own dedicated instance of the application. Customers have the choice of provisioning users on their own or using <a href="http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=Siemens">Siemens</a> Enterprise or a channel to perform this work on their behalf. The approach addresses&#160;the human capital concern as well as some of the time concerns customers worry about. Perhaps one of the most important aspects of UC in the cloud is that enterprise customers can expirement with UC at low risk to determine if it works for their environment. If a customer decides they are not ready or it doesnt deliver on their expectations they can simply turn off the service (They only pay for what they have used...a true utility model).&#160;<br /><br />UC in the Cloud is a natural extension to Unified Communications and the future is really a blank canvas where you can imagine all kinds of innovation. IBM, Oracle, salesforce.com, and other application vendors have all announced plans to run on Amazon's EC2 infrastructure. Aside from running their UC portfolio in the cloud, Siemens Enterprise has also announced plans to release an SDK platform to the more than 450k developers currently operating in Amazon's cloud. Its not hard to put two and two together. You could easily see a mashup of UC apps embedded in these line of business apps and delivered as a service to Enterprise Customers. This would have a multiplier effect on the ROI for customers given the added complexity of CEBP. Looking down the road you can see all sorts of interesting applications for disaster recovery, hybrid models, Federation points, and on and on. Once your application sits in a cloud such as Amazon's EC2 the sky may not even be the limit. <br /><br />&#160;</p>]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/Amazon" rel="tag">Amazon</a>, <a href="http://blog.tmcnet.com/open-communications/tag/CAAS" rel="tag">CAAS</a>, <a href="http://blog.tmcnet.com/open-communications/tag/cloud%20computing" rel="tag">cloud computing</a>, <a href="http://blog.tmcnet.com/open-communications/tag/EC2" rel="tag">EC2</a>, <a href="http://blog.tmcnet.com/open-communications/tag/SAAS" rel="tag">SAAS</a>, <a href="http://blog.tmcnet.com/open-communications/tag/UC" rel="tag">UC</a>, <a href="http://blog.tmcnet.com/open-communications/tag/unified%20communicatins" rel="tag">unified communicatins</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/unified communications" title="unified communications" rel="tag">unified communications</a>, <a href="http://blog.tmcnet.com/open-communications/tag/enterprise customers" title="enterprise customers" rel="tag">enterprise customers</a>, <a href="http://blog.tmcnet.com/open-communications/tag/proof concept" title="proof concept" rel="tag">proof concept</a>, <a href="http://blog.tmcnet.com/open-communications/tag/siemens enterprise" title="siemens enterprise" rel="tag">siemens enterprise</a>, <a href="http://blog.tmcnet.com/open-communications/tag/enterprise announced" title="enterprise announced" rel="tag">enterprise announced</a>, <a href="http://blog.tmcnet.com/open-communications/tag/cloud" title="cloud" rel="tag">cloud</a>
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<dc:subject>Amazon</dc:subject>
<dc:subject>CAAS</dc:subject>
<dc:subject>cloud computing</dc:subject>
<dc:subject>EC2</dc:subject>
<dc:subject>SAAS</dc:subject>
<dc:subject>UC</dc:subject>
<dc:subject>unified communicatins</dc:subject>
<dc:subject>unified communications</dc:subject>
<dc:subject>enterprise customers</dc:subject>
<dc:subject>proof concept</dc:subject>
<dc:subject>siemens enterprise</dc:subject>
<dc:subject>enterprise announced</dc:subject>
<dc:subject>cloud</dc:subject>

<pubDate>Mon, 11 May 2009 15:40:07 +0000</pubDate>
<dc:date>2009-05-11T15:40:07+00:00</dc:date>

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<item>
<title>I'm All a Twitter Over Twitter</title>
<link>http://blog.tmcnet.com/open-communications/2009/05/im_all_a_twitter_over_twitter.html</link>
<guid isPermaLink="false">40772@http://blog.tmcnet.com/open-communications/</guid>
<description><![CDATA[Greetings All<br /><br />I have been expirementing lately with a variety of social media tools and looking at their usefulness for the enterprise space. WIthout a doubt Social Media is having a major impact on enterprises today and this impact will only grow going forward. One tool in particular that is very intriguing to me is Twitter. Twitter has experienced explosive growth over the last 4-6 weeks (probably because I have started to use it..just kidding).&#160; Why is twitter so popular? I believe the answer is twofold. Twitter is very easy to use and folks dont have to write long drawn out articles to get their thoughts or message out. In fact you only get 140 characters so it forces you to be very efficient in articulating your thoughts. The other reason (of course there are more than 2 reasons but simple is better in my book) is that a user can subscribe to&#160;only&#160;the content they want to follow.&#160; Dont like what a partcular tweet you can unsubscribe. I&#160; think the combination of these 2 attributes will make Twitter a success in the long term. We already see a great deal of innovation being built off of Twitter&#160;(&#160; twibes, tweetbrain, or dashboard apps like tweetdeck)&#160;and clearly it offers yet another mechanism for people to network and collaborate although not in the traditional sense of the word.&#160;<br /><br />The social marketing aspect of Twitter may be one of the most powerful attributes as well. This weekend alone I noted at least 20 tweets on&#160;one product in the span of 12 hours.&#160;The idea of promoting a brand or product in this manner may seem&#160;strange but it is grounded&#160;in&#160;sound marketing principles I can&#160;assure you.&#160;You can build a great deal of buzz and&#160;interest&#160;in this manner&#160;and I am witnessing&#160;it firsthand every day. &#160;In short I'm all a Twitter over Twitter..]]><![CDATA[<p>
Tags: <a href="http://blog.tmcnet.com/open-communications/tag/blogs" rel="tag">blogs</a>, <a href="http://blog.tmcnet.com/open-communications/tag/micro-blogging" rel="tag">micro-blogging</a>, <a href="http://blog.tmcnet.com/open-communications/tag/social%20media" rel="tag">social media</a>, <a href="http://blog.tmcnet.com/open-communications/tag/tweets" rel="tag">tweets</a>, <a href="http://blog.tmcnet.com/open-communications/tag/twitter" rel="tag">twitter</a>
Related tags: <a href="http://blog.tmcnet.com/open-communications/tag/twitter twitter" title="twitter twitter" rel="tag">twitter twitter</a>, <a href="http://blog.tmcnet.com/open-communications/tag/social media" title="social media" rel="tag">social media</a>, <a href="http://blog.tmcnet.com/open-communications/tag/twitter" title="twitter" rel="tag">twitter</a>, <a href="http://blog.tmcnet.com/open-communications/tag/social" title="social" rel="tag">social</a>
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<dc:subject>blogs</dc:subject>
<dc:subject>micro-blogging</dc:subject>
<dc:subject>social media</dc:subject>
<dc:subject>tweets</dc:subject>
<dc:subject>twitter</dc:subject>
<dc:subject>twitter twitter</dc:subject>
<dc:subject>social media</dc:subject>
<dc:subject>twitter</dc:subject>
<dc:subject>social</dc:subject>

<pubDate>Mon, 11 May 2009 15:10:13 +0000</pubDate>
<dc:date>2009-05-11T15:10:13+00:00</dc:date>

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