It's All about Mobility and Consumption

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing

It's All about Mobility and Consumption

Mobile ConsumptionIt’s not too soon to note that ANPI will be participating in the upcoming IT Expo and Cloud Partner conferences. They came to mind as I was reading about the state of PC shipments worldwide. According to an IDC forecast PC shipments will decline -11.7% in 2Q13, -4.7% in 3Q13 and -1.6% in 4Q 2013. Overall, 2013 will continue and accelerate the trend away from PCs to other computing devices. In 2012 the drop in shipments was -4.0% but 2013 is estimated to reach -7.8%.

Obviously, the desire to interact with people and information anywhere and anytime drives the shift away from PCs to smaller more mobile devices such as tablets. Tablet sales are expected to grow 67% this year with Android powered tablets outselling iOS iPads. Apple is still the market leader but its market share has fallen significantly. However, Apple must still be viewed as the first company to understand the need for access anywhere and anytime and the switch from creating content to consuming content.

The PC (desktop, laptop, ultra notebook) is still the best device to create new content. Consequently, ownership of PCs remains high. While PCs and tablets can be used to consume information, tablets are a better match for consumer behavior. Tablets and smartphones are the preferred device for consuming information. Primary uses for these devices are to monitor Facebook, read email, view information or engage in entertainment. Certainly, there is little argument as to which set of devices support creation activity better. Yet, it is incorrect to view consumption as a less worthy cause. Tablets specifically and sometimes smartphones are supporting retail sales at markets, taxis, and other selling environments. They are also used to support the need for portable presentations from sales pitches to limo driver signs. Finally, as more created content or data is stored in the cloud versus on a device, tablets users will engage them more broadly. V3 Systems is an example of a company providing a virtual desktop that allows tablet users to leverage a cloud-based appliance running Windows to create and consume as efficiently and effectively as a PC.

ANPI believes mobility is a key driver for hosted Unified Communications as it dramatically improves worker productivity with expanded accessibility to applications, systems and processes. As for the device, we are truly BYOD to support any preference. This and more will be topics of our discussions during the upcoming conferences.

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