Monetizing UC Benefits: CAPEX and Business Continuity

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing http://www.ravenguru.com/

Monetizing UC Benefits: CAPEX and Business Continuity

Monetizing CAPEX is easy. Simply identify the competing IP PBX with Unified Communications apps and we have a price. While the phone type may vary, an average price per phone can be established based upon historical selection or buying practices. Keep in mind that many hosted UC providers, including ANPI, offer phone leasing arrangements and, right now, free phones with multi-year agreements.

CAPEX Savings

   

22

Employees

 $        22,550.00

equipment savings

100

Employees

 $      102,500.00

equipment savings

 

Business continuity is very important to any business but extremely important to SMBs that may have only one location or one primary location. In fact, a study by the U.S. Congress found that 43% of businesses that close after a natural disaster never reopen and, of those that do open, more than 29% close within two years. Yet, 48 percent of small businesses are operating without any type of business continuity plan according to Travelers. Moreover, the same report by Travelers states, “It does not take a major catastrophe to shut down a business. In fact, seemingly minor disruptions compared to widespread natural disasters can often cause significant damage – power failures, broken water pipes, or loss of computer data.”

With Hosted Unified Communications and offsite data storage a business can still operate using any phone from anywhere. Calls are routed to business personnel so that customer communications are unaffected. ANPI’s Springfield and Dallas offices suffered through closures due to snow and ice but customer service, our NOC, development and most other operations continued to function as normal.

The following is a summary of the value of the six key benefits associated with Hosted Unified Communications:

 

Employees

 
 

22

100

 

Productivity

$70,476

$290,804

Annual Savings

Mobility

$70,356

$319,800

Annual Savings

Collaboration

$93,808

$426,400

Annual Savings

Travel

$32,450

$147,500

Annual Savings

CAPEX

$22,550

$102,500

One Time Savings

Business Continuity

Priceless

Almost Priceless

 

Use some or all of this data to strengthen your sales message when positioning Hosted Unified Communications. While Return on Investment (ROI) and Total Cost of Ownership (TCO) won’t go away. Presenting dollar savings such as these surely reduces their influence as critical decision elements.

Let me know if it is effective for you in closing business.



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