Quantifying the Quantifiable for Office 365

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Quantifying the Quantifiable for Office 365

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It is important for a business about to purchase Office 365 to know what material benefits the solution will deliver to the company. It is also important for the sales or agent to know how to position the solution in terms of Return on Investment (ROI). Too often each party is left with open ended value proposition statements that neither can quantify. However, each party, the seller and buyer accept these statements as fact. For the last few years I have campaigned for sales and buying processes to accept the value proposition statements but insist upon having enough information to quantify that value for the business.

Consider the following regarding an employee productivity improvement: Skype for Business improves collaboration and communications with Presence and Instant Messaging (IM). Sounds good to both parties and in most presentations that’s enough. I disagree. If we apply a little research we discover that Sage Research and Chadwick, Martin Bailey determined that using Presence and IM could save 22-40 minutes per employee each day. Knowing if a team member is available, how to best communicate with that team member and executing the communication quickly saves an employee time. And time is money.

Consider that an employee is budgeted to work 260 days per year (including vacations). That translates to 124,800 minutes per year. Further, consider that the latest average wage for 2014 according to the Social Security Administration is $46,481.52.

$46,481.52 salary/124,800 minutes = $0.37 per minute

If Skype for Business with Presence and IM can save 22-40 minutes per employee each day, then the real value to the business per day is $8.19-$14.90. An employee that uses Presence and IM as a part of his or her daily activities, can expect to save the company a minimum of $2130 per year and up to $3873 annually.

The cost of Office 365 with Business Premium that includes Skype for Business as well as Yammer, SharePoint, OneDrive and Office online is only $15 per month or $180 per year. Comparing $2130 of benefit to a cost of $180 demonstrates that the benefit easily delivers a return to the business that far exceeds the cost.

The primary value derived from Office 365 varies by the nature of the business and by the feature adoption per employee. However, by examining which features apply to a given business, department or function, all of the stated benefits can be quantified using a little bit of research.

While I like analyzing the numbers, I know that many of you like to see the results. In a subsequent blog, I’ll present the value of improved collaboration and access to documents and files by having the Office Suite Online, a mainstay of Office 365.



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