David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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April 2017

You are browsing the archive for April 2017.

Three Branding Lessons Courtesy United Airlines

April 19, 2017

Quite a few of the talking heads are discussing the latest situation with United Airlines as creating significant damage to their brand. I wonder if they understand that there are multiple dimensions to a brand. 

United’s brand, like most brands, is defined by static and dynamic elements. We will examine three dimensions of branding in this blog.

The Sales Killer is Ambiguity

April 6, 2017

Years ago, IBM created a sales technique that we refer to as FUD or Fear, Uncertainty, and Doubt. The tactic was not to promote sales, but to hinder or slow sales. At the time, IBM was not considered a technology innovator and its competitors often came out with products that were more advanced and cheaper. IBM's defense was to either delay the purchase decision until they could improve their product or create unease with making a vendor change for the buyer.

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