David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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August 2017

You are browsing the archive for August 2017.

Marketing Insights for 2018 - Sales Channel Integration

August 23, 2017

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and utilizes best practices to achieve desired results.

It is difficult to get all the channel to share information related to lead generation and prospecting but to have effective marketing automation that is applied to the entire channel this information is a requirement. An effort must be made by marketing to have the channel share its prospecting data, sales process, and forecasting so that all the channel can take advantage of the expertise that marketing can provide.

Marketing Insights for 2018 - The Engagement Economy

August 15, 2017

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales of advertised goods and services, not the original content.

Five Insights for Successful Marketing in 2018

August 8, 2017

Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year.  

While most marketing activities flow from one year to the next, there are five insights that could improve your planning and multiply your 2018 successes:

  1. Engagement – Marketing leadership needs to recognize the shift from investing in programs and activities that gain the attention of prospects and customers to having them actively engage the company.
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