David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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October 2017

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Mobile Marketing - 2018 Marketing Insights

October 26, 2017

Mobile Marketing benefits are well understood in a B2C environment and it is relatively easy to implement. There are plenty of consultants, examples and applications to identify opportunities for companies to engage consumers on a regular basis. Engagement can be executed while consumers perform online research, shop perform home maintenance or just go about their daily lives working or traveling.

In the B2B environment engaging at a mobile level is a little more difficult but with some consideration and thought can be very beneficial to the customer and you, the business services or product provider.

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