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Further Hearings Requested on Google's DoubleClick Buy Try

November 9, 2007

On Tuesday, 12 of the 13 Republican members of a U.S. House subcommittee are called for a public hearing to consider data privacy issues involved with Google's proposed $3.1 billion purchase of online ad company DoubleClick.

The Republicans Ysent a letter requesting the hearing to Rep. Bobby Rush (D-Ill.), chairman of the House Committee on Energy and Commerce's subcommittee on commerce, trade and consumer protection (download PDF).

The members said in the letter that a Sept. 27 hearing held on the same issue raised more new questions than it had answered.

"We believe it is time for further investigation into the matter, so that we are assured that consumers' interests are being protected," the authors wrote. They added that they want to examine the way in which Google would use the personal information it collects about Internet users.

"Google and DoubleClick would have one of the largest search query databases with one of the world's largest online user behavioral profile databases," the Republicans continued. "The privacy implications of such a merger are enormous, and without an in-depth examination, we and the American public will not fully understand what all of those implications may be."

Google spokesman Adam Kovacevich told Computerworld''s Linda Rosencrance  that Google has taken a number of industry-leading steps to improve privacy for our users, and the success of the DoubleClick acquisition depends on our retaining our users' trust."




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