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Sony's Stringer: Blu-ray, HD DVD In "Stalemate"

November 9, 2007

Yesterday, Sony Corp.head Howard Stringer told a group that Sony's Blu-ray disc format the company has developed as a DVD successor is in a "stalemate" with the competing HD DVD format backed by Microsoft, Toshiba and others.

"It's a difficult fight," Stringer said in a speech in Manhattan.

Much of the battle has been fought on price. Toshiba has been selling some of its HD DVD players for as low as $200, which is less than half of the price of lower-end HD DVD players.  The struggle is also being fought on studio turf, with Paramount Pictures having been convinced three months ago to essentially drop most of its support for Blu-ray.

"We were trying to win on the merits, which we were doing for a while, until Paramount changed sides," Stringer said.

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