Continuing with Wednesday's message, a good channelmanager should be... Trainer: Selling another's company's product is not easy. It requires the VAR to represent another company's product as if their own. This requires a thorough understanding of the product...
Most of us have an immediate reaction to what makes a good channel program. I often see columns stating the top ten elements or criteria for selecting or participating in a channel program. Some of these are not debatable....