Alan Percy : The SIP Invite
Alan Percy
| Observations by Alan D. Percy on VoIP enabling technology, industry and our personal reach for success.

January 2009

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SIP at ITExpo Miami Next Week

January 29, 2009

 The week of February 2nd takes me to ITExpo in Miami Beach.  A much needed break after the big snowstorm that hit the Northeast and a chance to meet face-to-face with others in the industry.

After spending a couple years of experiencing the social networking evolution, connecting with with Linked-In, Facebook and other social networking resources I've started to re-think my understanding of industry conferences.  One might think that with all the virtual and on-line tools we have (teleconferencing, Webex, Facebook, etc.), industry conferences might fade into obsolescence.  However, I would argue the opposite might be the case.  Certainly the tools have helped me keep connected with my industry contacts (and in many cases, get even closer than before) but there is no replacement for a face-to-face visit, a handshake, or a drink together.  In fact, I feel the need is even stronger to get some much needed face-time with these people.  Why?  Because with social networking tools, access to each other is easier and everybody is competing for my time and others.   In the face-to-face world, I can cut through all noise and get quality time and converse with those that I really need.

So, what do I have planned for this next week?   I've put together three great sessions that I hope my readers will take the opportunity to participate in while at ITExpo:

"SIP Interoperability: The Ultimate Myth?"
MON 2/2 -- 12:00-12:45pm
TRACK: DEV-01 -Developer
ROOM #: B212
This is a discussion on the real-world of SIP interoperability.  I spent quite a bit of time with the director of our interoperability lab, discussing the challenges that he sees when trying to complete interoperability between two SIP-based devices.  I've brought alone some thoughts and ideas on how resellers, OEMs, integrators and others can solve tough interoperability issues in their solutions.  No product pitches here, just solid advise from real industry insiders.

"HD - What's the noise and are we ready?"
TUE 2/3 -- 12:00-1:00pm
TRACK: L-01 -Special Luncheon Panel
ROOM #: B216
Back a few months ago, we launched our HD VoIP strategy and with that found that few people understand what HD really is and the impact it will make on our industry.  Working with Rich and the staff at TMC, we're taking this conversation to a much wider scope and bringing together a number of experts on HD to discuss how we can make our joint dream become reality.
"New SIP Trunking Announcements"
MON 2/2 -- 2:00-2:45pm
TRACK: RES-03 -Reseller Day
ROOM #: B116/B117
In response to the economic melt-down, we sat down and came up with a short list of opportunities for our industry could leverage to not only get through the down-turn, but better position themselves for the recovery.  One of these opportunities is SIP Trunking for existing SMBs that have existing TDM equipment and need to save operational costs without large capital expenditures.  I'll introduce our "SIP Trunking As You Are" strategy and provide the tools attendees will need to leverage this opportunity.

And, as always, I'll be racing from one meeting to another during the event.  If you'd like to get on my calendar, please drop me a note or stop by our booth #616 during the event.

SIP Trunking As You Are

January 12, 2009

If you remember a few weeks back, I mentioned that we were seeing a growing opportunity in the market for SIP Trunking providers connecting their services to the very large installed base of TDM PBXs, KSUs, Contact Centers, etc.   In a number of conversations I've had with both our VARs and with end-customers, a pattern has clearly evolved in the market that is a perfect fit between SIP technology and business needs.

The Business Problem

With the stress on businesses today, finding ways to save on communications costs is a major concern. Replacing aging PBX equipment would save some operating costs, but the CFO is adverse to large capital expenditures, trying to conserve cash and keep their lines of credit available for unforeseen troubles ahead.   In addition to the financial challenges, a change-out in PBX is a very complex and disruptive process, needing time to find the right application and do proper evaluations.   Is there is a solution that can save operating costs today and meets the long-range needs for the organization in mind?

The Technical Problem

The TDM PBX is still in perfectly fine working order, but is clearly a dinosaur with limited SIP capabilities without being replaced.  Because it is older and TDM, it cannot directly connect to the new SIP Trunking services without major upgrades.  

The Solution: SIP Trunking As You Are

In a nut-shell, this strategy takes customers that are using expensive dedicated voice T1/E1 or analog trunking from the local telco and replaces them with a SIP connection to a SIP Trunking service provider as shown below:

TDM Trunking

SIP Trunking

  Today we participated in a joint announcement with Broadvox, one of the leading and most aggressive Internet Telephony Service Providers (ITSPs) that offers a very comprehensive SIP Trunking offering.  In our discussions with David Byrd, VP of Sales and Marketing for Broadvox noted: "During this challenging economic period, businesses are looking for ways to save on communications costs with as little capital expenditure as possible. "With Broadvox SIP Trunking and the AudioCodes Mediant 1000, businesses can start saving today without having to replace their PBX dramatically improving their ROI."

We are holding a special web-based seminar to discuss this on Wednesday, January 14th at 2 PM ET.  To register for the event, visit:

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