As part of our continuing series on applications based on SIP, I've pulled together Mike Wilkinson of Broadsoft and Scott Firth of IBM to discuss the challenges and solutions that small communications operators can leverage SIP and VoIP to expand their business.   The objective of the event is to educate the smaller and rural telecos, internet service providers, cable companies on the opportunities and solutions available to add voice to their existing IP networks.

The story behind the story starts on my front lawn with the owner of a local fixed wireless ISP we have here in western NY.  His network uses fixed wireless repeaters around northern Allegany County, NY to service hundreds of homes, farms and businesses with broadband that the local ILEC won't service with DSL or other wired broadband technologies.  He was describing his challenges with building out the network and desire to add services to increase revenue.   The rest of the story will be covered in today's event.

Small Operator - Are you being left behind?

Wednesday, November 19, 2008 2:00pm ET / 11:00am PT

Small and mid-tier operators of cable systems, rural telcos, internet service providers, and regional wireless providers are constantly challenged with ways to improve customer retention and increase revenue.

VoIP and other bundled offerings are widely recognized as a means to achieve these goals. Market analyst AMI Partners Inc. agrees, noting in a forecast that SMB hosted VoIP spending will surpass $1.56 billion by 2010. However, the cost, technical complexity and financial risks involved with building a VoIP solution from scratch have been outside the means of many operators and as a result, kept them on the sidelines.

This situation has allowed the unbundled VoIP operators to draw away customers and revenue while draining resources from the operator's network.

The event will be available for on-demand view, just follow the same link to access.