Rachel Ramsey : Social Spotlight
Rachel Ramsey
Graduated from James Madison University with a B.A. in Media Arts and Design and a minor in Communication Studies
| Welcome to Social Spotlight! When I'm not covering a variety of technology and communications industries - everything from the cloud and VoIP to customer relationship management and data centers - you will find me on social media. Twitter, Facebook, Instagram, Pinterest, foursquare, YouTube, Tumblr... you name it, I'm there


Sephora: 'Digital is in Our DNA'

November 20, 2012

The month of November is like the preseason to holiday shopping. Companies are prepping for the first game of the season, Black Friday. Sephora has embraced social media this holiday with Pinterest, Twitter and Facebook campaigns to pump customers up for this shopping season.

Pinterest: Users can create their ultimate holiday beauty wishlist and enter to win a Sephora by OPI GelShine At-Home Gel Colour System.

Year in Review -- 2012 on Social Media

December 27, 2012

As we inch closer to the New Year, social networks are rounding up 2012 with the top highlights, trends and events of the past 12 months. Most of these reports came out before the Sandy Hook Elementary School in Newtown, CT shooting and Christmas -- two 2012 events that dominated social media and I think belong on all of these lists.

By now, we’ve gathered that if something big is going on, you can always count on Facebook to find out a) what is happening and b) what all of your friends think about it. As a population, it’s just what we do – share.

Yo Quiero Taco Bell....On My Speedo

January 7, 2013

Interacting with customers on social media is a win-win situation. In addition to satisfying the customers' needs and giving them some bragging rights for earning a company’s recognition, the company itself also earns credit. People like companies that like their customers. When you respond, retweet, comment or like anything involving your customers, you are positioning yourself to succeed with consumers.

Broken City Knows Its Social Media

January 10, 2013

Here is a trailer for the upcoming movie, “Broken City” starring Mark Wahlberg, Russell Crowe and Catherine Zeta-Jones that I’ve seen on TV a lot in the past few weeks. Notice anything?

Reviews to promote movies were once reserved for notable publications, but this entire trailer is built on Twitter and viewers’ reviews. It’s a creative spin on promoting the movie through what “real” people are saying and encouraging the movie’s audience to give feedback on social media.

Facebook Graph Search - First Impressions

January 25, 2013

Thursday morning I was pleasantly surprised when I logged onto Facebook and was greeted with this message:

In case you have no idea what this is regarding, Facebook unveiled this feature, Graph Search, last week. Graph Search is a search engine built into the social network that allows you to search for information about your friends or public information Facebook users share. For example, you can search, “My friends who like football and HBO,” and the search results will be displayed.

How to Land the Ultimate Sports Social Media Job

February 14, 2013

XFINITY is looking to fill its social media spot for XFINITY Sports, so it’s appropriately turning to social media to recruit and invite candidates to apply.

The “Ultimate Sports Social Media Job” is offering one person the chance to become the new voice of @XFINITYSports, where they will post updates to more than 14,000 followers, attend major sporting events with behind-the-scenes access and interview athletic personalities for one year.

Interested? You have until Feb. 18 to apply, submitting a video of your sports knowledge and social media skills.

UPenn Admissions Officer Fired for Making Fun of Applicant Essays on Facebook

March 1, 2013

As someone who has listened to “Watch what you put on Facebook” lectures since the social network was introduced to us in high school, it’s about time the tables have finally turned.

Nadirah Farah Foley, a former admissions officer for the University of Pennsylvania, lost her job after sharing excerpts from applicants’ essays on her personal Facebook page. Not only was she sharing these essays, she was mocking them. The posts were made available through a collection of Facebook screenshots sent anonymously to Dean of Admissions Eric Furda and The Daily Pennsylvanian.

Facebook is a Habit - 5 Ways to Cut Down Your Usage

March 14, 2013

hab·it, noun: an acquired behavior pattern regularly followed until it has become almost involuntary

Over the past few weeks I’ve caught myself finishing a task and automatically redirecting to Facebook. A few seconds after looking at my news feed, I realize I didn’t come here for a specific purpose and I really don’t even have much to catch up on, but I still visit the site regularly. Sitting at a computer and writing for the Web all day, it’s now second nature for me to click in and out of Facebook throughout a typical work day.

Facebook Users Can Now Reply Directly to Comments

March 25, 2013

When it comes to commenting and holding conversations in comment sections on Facebook, users can reply to comments as they happen or tag a person in them to ensure people know who and what they’re replying to. Today, the social network introduced a new feature to comments – users now have the ability to reply directly to comments and start conversation threads on pages (not profiles).

“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,” said Vadim Lavrusik, journalism program manager, Facebook, in a blog post. “Also, the most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.

What Do Facebook Likes Have to Do with TV Ratings?

April 24, 2013

Watching TV today has become a multiscreen experience; people watching a show in real-time are simultaneously scrolling through apps like Twitter or Facebook on their mobile devices. Brands are constantly trying to increase their social media presence and interact with their followers, TV shows included. If you are a brand that still doesn’t believe social media has an influence on your business, listen up.

Just because someone “Likes” a show on social media, does that mean they are actually watching it?