Rachel Ramsey : Social Spotlight
Rachel Ramsey
Graduated from James Madison University with a B.A. in Media Arts and Design and a minor in Communication Studies
| Welcome to Social Spotlight! When I'm not covering a variety of technology and communications industries - everything from the cloud and VoIP to customer relationship management and data centers - you will find me on social media. Twitter, Facebook, Instagram, Pinterest, foursquare, YouTube, Tumblr... you name it, I'm there


Sephora: 'Digital is in Our DNA'

November 20, 2012

The month of November is like the preseason to holiday shopping. Companies are prepping for the first game of the season, Black Friday. Sephora has embraced social media this holiday with Pinterest, Twitter and Facebook campaigns to pump customers up for this shopping season.

Pinterest: Users can create their ultimate holiday beauty wishlist and enter to win a Sephora by OPI GelShine At-Home Gel Colour System.

Pinterest Goes After the Bad Guys - Removes Spam Accounts for Good

December 7, 2012

When it comes to social media, there’s probably nothing more annoying than spam accounts. Twitter is infamous for its direct message spams (which, by the way, you know to never to click to see “what U R doing in this video OMG” … right?) and its abundance of accounts with no real substance to them. TMC’s CEO, Rich Tehrani, recently blogged about a new service called fakefollowers that allows Twitter users to see how many of their followers are of high quality, or “real.” The service determines the accounts legitimate or not based on the following/followers ratio, repeat spam phrases, repeated Tweets, number of retweets, number of links and more.

According to Mark Risher, chief executive officer of anti-spam software company Impermium, spammers are responsible for creating as much as 40 percent of the accounts on popular social media sites like Facebook and Twitter.

Pin It to Win It

January 17, 2013

Pinterest is amazing. I was introduced to the addicting social media site in 2010 and never turned back. Besides the fact that you are free to do whatever you can dream of – plan your wedding, get crafty, find recipes, laugh on the humor page all day or even catch up on news – there is a huge creative opportunity for companies to come up with marketing campaigns and contests to reach their customers. The main driving factor behind Pinterest is it’s an outlet for us to organize and get inspired about what we want to do in real life.