"If people don't want to come to the ballpark, nobody's going to stop them."
- Yogi Berra
The great New York Yankees backstop (a man who has earned the right, Joba, to visit the team's clubhouse and hang out, whenever he wants) uttered the words printed above in the 1950s, when one of the century's major technological innovations - the television - delivered baseball games to fans' living rooms, fueling a sharp decline in stadium attendance throughout the Major Leagues.
By the end of that decade, the decline became so severe that owners in cities that hosted two (Boston, Kansas City, Philadelphia, St. Louis) or even three (New York) teams were forced to find fans elsewhere, leading to the sometimes heartbreaking relocation of MLB teams throughout the Midwest and West. (See the picture of the wrecking ball hitting a dugout at Brooklyn's baseball shrine, the long-gone Ebbets Field, below.)
Today, a half-century later, hampered by an economic recession, competing sports interests and probably - though this hasn't been fleshed out - a performance-enhancing drug problem that MLB and the players' union can't seem to solve, attendance is down again.
We
hear that overall attendance is down 4 percent while household ratings for Fox Saturday Baseball - even with the elimination of an annoying cartoon character called "Scooter" - are down 9 percent from this time last season.
Let's be clear: Attendance for large market teams is holding steady and in some cases even improving this year over last.
But there's also at least one anomaly in attendance statistics that deserves a closer look: the San Francisco Giants. The team, though it's located in a large city, generally is considered a midmarket draw, and is subject to the same trends as clubs that have see attendance drop.
This season, however, attendance is up 1.7 percent in the Giants' ballpark overall, and the reason may be a new kind of sports technology.
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