As the founder and CTO of Zeugma Systems, Siegfried Luft
, points out in an interesting article
this week, the growth of unmanaged, data-heavy video on the Internet presents a major problem broadband service providers.
It's a trend that the head of the world's largest maker of computer networking gear - Cisco Systems
Inc. CEO John Chambers - has been predicting for months, and one that's expected to push network capacity to the limits, even with advanced video compression technology.
Professional sports is emerging as one of major players in the online video space.
Consider that within the last week, reports
emerged that the New York Yankees would become baseball's first team to have its games streamed live over the Internet within its home market (through Cablevision), and that an iPhone 3G application (which runs through WiFi) that's widely viewed as baseball's best now is adding
live game streaming features.
Analysts say that video traffic over the Internet will grow at a rate of 28 percent annually, while some broadband service providers have suggested an even higher growth rate of 40 percent. Cisco recently suggested that video would represent 90 percent of all Internet traffic by 2013.
That may be challenging news for BSPs, but it's also good news for much of the IT and telecom industries, including an Anaheim, Calif.-based online video technology company that's developed a live streaming video platform.
This week, the director of sales and marketing at Monetize Media Inc.
, Brent Grablachoff - a guy who, like me, hails from what we call the "tri-state area" (New York, New Jersey, Connecticut) but now lives at works in sunny SoCal - contacted me about his company's offering, and it's both interesting and impressive.
It strikes me that there are two major things that this platform is designed to do: Help enterprising people create professional videos that can be uploaded quickly, and help them make money off of that work, whether it's through viewing, ad revenue or subscriptions or another form of membership.
The company's streaming solutions let users stream multiple live camera feeds while mixing in other media such as movies, images and sounds, minimizing annoying things (from a user's perspective) such as buffering delays.
And here's a peek into the future of this technology: The platform allows users to stream remotely using a mobile phone.
I had a chance to put some questions to Grablachoff (printed in full below), and discovered two things that jumped out at me. One is that he, like Chambers, wholeheartedly believes in the evolution of the Internet to a video-based space, and two is that the news about the Yankees' live streaming spurred an uptick in interest for his company's product.
Our exchange follows.
Michael Dinan: A lot of us read every day about how media outlets, such as newspapers, are struggling to find ways to make money off of content that's posted to the Web. Your product appears to be cloud-based. Exactly how does your product "monetize" video footage?