Last week we held the RADVISION Unified Communication Summit in Tel-Aviv. I was tasked with giving a key-note presentation on social media, and decided to look at it from an inter-personal communications perspective. These two concepts may seem very different, but my point was/is that they are set to meet, one way or another.
On one side you have the social media people, who are now regarded as cool and trendy. They tend to look down upon the "old" marketing tactics (from the '90s, that is), and they talk about how Facebook, Twitter, YouTube and the likes can help your company make millions with hardly any need for investment.
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