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The Communication Continuum: Video Is Only a Piece of the Puzzle

Last week we held the RADVISION Unified Communication Summit in Tel-Aviv. I was tasked with giving a key-note presentation on social media, and decided to look at it from an inter-personal communications perspective. These two concepts may seem very different, but my point was/is that they are set to meet, one way or another. On one side you have the social media people, who are now regarded as cool and trendy. They tend to look down upon the "old" marketing tactics (from the '90s, that is), and they talk about how Facebook, Twitter, YouTube and the likes can help your company make millions with hardly any need for investment. Full Story

Posted on November 25, 2009 12:57 PM

Niche Apps Driving Video Calling Adoption?

Garrett Smith, one of the smartest people writing about VoIP out there, had an interesting post a few weeks ago, about the use of video calling: "Propelled by the "seeing is believing" phenomena video phone calling is continuing to increase in popularity and usage. It's growing adoption, however, is not being driven by traditional consumer calling (as one would think), but by niche applications." Garrett also provides several examples of such niche applications - some of which I haven't known about until I read his post. While I don't refute the fact that video calling is used for a wide variety of niche applications, I think the analysis is a bit misleading. Full Story

Posted on July 1, 2009 1:23 PM

Video Calling Going Prime Time

Visual communication is different in different markets, with the consumers being the "late entrants" in this case. While this might be true while we're still in the early adoption stages of this technology/service, it is probably about to change in 2009. Living here in Israel, hasn't exposed me to any videophone ad on TV, but there have been a few in the US which were targeted directly at consumers. Here's some of those I bumped into through my twitter account and those I am following Full Story

Posted on April 9, 2009 4:16 PM

Recent Comments

  • I think you raise some very good questions, but I read more
  • Tsahi Levent-Levi: That's a good question. I'd say that the opinions on read more
  • Interesting post. I agree that it's not just niche apps read more
  • Tsahi Levent-Levi: Nick, While I think you are correct in your general read more
  • Web Based TV is the future. No set top box. read more
  • Videoconferencing will never replace all in-person meetings. There are times read more
  • karleen: Hi Tsahi! Thanks for the post! It was very insightful! read more
  • I read your December 31, 2008 preview of the tiny read more

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