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January 2009

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Tips to Make Your ITEXPO Presence a Success

January 30, 2009

Tips to Make Your ITEXPO Presence a Success

TMC has done the marketing, advertising and promotion to bring thousands of communications pros to ITEXPO.

Now it's up to you to turn interested prospects into buyers.


Awards' Positive Impact Provide Customer Assurance

January 23, 2009

The most effective way to promote a positive image and establish a mark of excellence for your product or service is through a respected third-party endorsement.  Nothing is more powerful then validation through an award to establish an undeniable mark of excellence.    Award marketing is the key differentiator in putting your company ahead of the competition.  Maximizing presence of your award in your marketing and communications can make the difference in closing a deal.    Marketing and communications of your award should include:
  • Press releases, company newsletters and emails to your entire client base.
  • Marketing and sales communications. Print and online ads, sales presentations and emails will make a greater impact when accented with an award logo.  Integrate award logos in all of your messaging, even your packaging.
  • Web site. Adorn your home page and product pages with award logos. Create a "trophy case" online by dedicating a page entirely to awards.
  • Plaques and trophies displayed prominently in lobbies and halls where everyone can see them impress visitors and instill a sense of pride in employees. 
  • Trade shows. Showcase your awards in your trade show booth
  An integrated award marketing campaign as described will provide prospects and clients with assurance that your company is the best-of-the-best in the business. Ultimately an award can the make the difference in closing a sale. If given a choice between two products, all being equal but one comes touting a "blue ribbon", which would you choose?