The good news: Click fraud is down.
The bad news: Click fraud is still prevalent.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090427/FREE/904279993/1078/newsletter011
According to Click Forensics, in an article published by BtoB Online, click fraud rate for the 1st quarter of this year is at 13.8%. That means nearly 14% of paid search ad commissions wind up in the pockets of crooks.
OK, so maybe you're not shedding any tears for Google losing some bucks. However, this is another reason to get away from paid search ads and invest in organic search engine results.
Lorna Lyle
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