ROI tag

Drill down on ROI search:

2 result(s) displayed for ROI (1 - 2 of 2):

Does your marketing Snap, Crackle and Pop?

I just read a great article from The New Yorker, "Hanging Tough" by James Surowiecki, about the marketing spend between two leaders of cereal during the Great Depression. Full Story

Posted on July 21, 2009 2:59 PM

Keeping Score with Your Marketing

So the question of the day is, can you achieve ROI for branding and awareness campaigns? In the current economy it is more critical than ever to measure effectiveness of marketing initiatives. Of course the value of branding campaigns such as print advertising, premiums, sponsorships, etc. goes beyond measurable ROI . Can you put a dollar value on brand recognition? Full Story

Posted on March 12, 2009 4:01 PM