branding tag
3 result(s) displayed for branding (1 - 3 of 3):
The Budweiser Clydesdales - Facebook Friends?
The Budweiser Clydesdales are in the spotlight this week over the Anheiser-Busch announcement that they pulled the spot from the Superbowl line up, followed by an announcement that it still has a life on Facebook and possibly could be trotted out into the Superbowl. Full Story
Posted on February 2, 2010 11:05 AM
The Hot New Trend in Marketing: Public Service?
Reading Ad Age today, two articles struck me. It seems Obama's message of community service has infiltrated corporate consumer marketing strategies. What better way to establish a positive image then to improve quality of life for the consumers they are appealing to. Full Story
Posted on March 26, 2009 3:42 PM
Keeping Score with Your Marketing
So the question of the day is, can you achieve ROI for branding and awareness campaigns? In the current economy it is more critical than ever to measure effectiveness of marketing initiatives. Of course the value of branding campaigns such as print advertising, premiums, sponsorships, etc. goes beyond measurable ROI . Can you put a dollar value on brand recognition? Full Story
Posted on March 12, 2009 4:01 PM
