May... I... Take... Your... Order?

David Sims : First Coffee
David Sims
| CRM, ERP, Contact Center, Turkish Coffee and Astroichthiology:

May... I... Take... Your... Order?

RoboServer Systems Corp., developer of the self-serve system that enables quick-service restaurant customers to process their own orders on a touch-screen kiosk, is targeting installations with numerous franchised restaurants of six of the top 15 quick-service restaurant chains.

RoboServer's kiosk-like Self-Serve System is similar to an ATM machine or self-checkout stand found in grocery stores -- but its proprietary software systems are designed specifically for self-ordering at fast-food and quick-serve restaurants. Customers can process their own orders by selecting a few buttons on the touch-screen, pay for their order with the machine's bill acceptor or credit card processor, and pick up their order at the counter. Industry estimates show that self-serve technologies can cut customer waiting time by as much as 33%.
For competitive reasons, the names of the six chains were not disclosed, but more information on the Top 50 chains is available at QSR Magazine.

"The franchisees we're dealing with are very anxious to bring our technology to these leading restaurants, and we're working towards beginning pilot tests for some of those franchised locations," noted Delmar Janovec, RoboServer's CEO.

One can, of course, imagine the jokes: “Merrilee, you screw up another order of pollo con queso we’re gonna replace you with one of those RoboServers.”

“Yeah, see how that looks in this uniform. If it malfunctions we can just call it RoboManager, huh?”

Word is the company's working on a special casing for the test runs at Hooters.



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