By David Sims
david@firstcoffee.biz
The news as of the first coffee this morning, and the music
is – can’t believe we haven’t had this one on yet – 2004’s There Will Be A Light, by Ben Harper with the Five Bind Boys of
Alabama:
It was an ambiguous headline on the press release – “Salesboom
Announces Release of New Web-Based Automotive CRM Software Edition.” You’re an
American, you assume that’s CRM you can do in your car, right? You have car
phones, car faxes, why not car CRM? Something you put your BlackBerry in to
synchronize…
Actually it’s a CRM
package specifically for the automotive industry. No cup holders included. The press release calls it “a tailor-made CRM version for all aspects of the automotive
industry.” Tools include Car Dealer Software, Used Car Dealership Software
(plaid sport coat and toupee available as upgrades) and Automotive Factory
Software among others.
It’s available for trial upon a request to
Salesboom, and since it’s on demand can be deployed online. Companies are
invited to try Salesboom free of charge for 30 days or 5,000 miles, whichever
comes first.
So what was the pressing need for this product? Salesboom thinks the “key
advantages” it has over other traditional CRM software providers includes a “fully
integrated Inventory Management systems to keep control of your inventory
levels, from the factory level down to each individual dealership.” Yup,
inventory management, that’s a new concept.
Also, “Salesboom is deployed real-time, so all links in the
business process chain have access to the most up-to-date information whenever
they log into the Salesboom system, eliminating any lapses in information
transfer down the chain.” That’s certainly something First CoffeeSM’s
never heard of any other CRM package offering.
But there’s also a “fully functional Customer Billing &
Invoicing system for individual consumers and corporate sales.” How’s that for
out-of-the-box thinking?
First CoffeeSM’s not saying this isn’t a good
product, it could be the best one on the market for all we know. It would be
nice, however, to have some insight into how the demands of CRM differ for the
automotive industry reflected in the product announcement or description
itself.
Yosri Al-Kishawi, Salesboom’s CTO said “working closely with
partners in the automotive industry, we’ve spent a huge amount of time and
resources carefully crafting the perfect automotive software solution.” They’ve
clearly done their homework, First CoffeeSM knows them to be smart,
hard-working guys who put out a good product, so why not let us know why we should
buy it?
…
Maybe you saw this last Thursday, First CoffeeSM
missed it, but Kana
Software has completed a private placement of 1,631,541 shares of
common stock with institutional investors at a price of $1.471 per share, for aggregate gross proceeds of
approximately $2.4 million. “The company has entered into an
equity-financing round with its investors, raising $2.4 million that will be
added to the CRM provider’s working capital,” according to Kana officials.