By David Sims
[email protected]
The news as of the first coffee this morning, and the music
is Anton Dvorak’s Symphony No. 9 in E
Minor, the “New World Symphony,” conducted by Leonard Bernstein:
Promo marketing agency Marketsync Inc. is announcing Marketsync for
salesforce.com’s AppExchange.
Marketsync bills itself as an on-demand service that lets
salesforce.com customers and subscribers “touch contacts and leads with
real-world marketing materials and to capture the data needed to track
marketing ROI.”
Built on the AppExchange on-demand platform, Marketsync for
AppExchange is immediately available for test drive and deployment at
www.appexchange.com, in conjunction with the Salesforce Winter ‘06 release.
Adam Gross, director, product marketing, salesforce.com explains that Marketsync
for AppExchange lets users “design, execute, and measure their marketing
programs right from within their Salesforce deployment.”
Marketsync for AppExchange is one of more than 150 applications created by
salesforce.com, its customers and partners that are now available on the
salesforce.com AppExchange, what salesforce.com loves calling “the world’s
first on-demand application platform.”
…
ViVOtech, a vendor of contactless payment
products, is announcing a demonstration
today at the National Retail Federation Show at the Javits Center in New
York City.
They’re promising a live demonstration of their end-to-end
NFC payment product, designed to enable secure transactions with mobile
devices. It will include four NFC-enabled mobile phones pre-loaded with
ViVOwallet software, as well as various credit cards making contactless
transactions at ViVOpay readers attached to point of sale systems located
throughout the booth.
Attendees viewing the phones will be able to see what a “soft
card” image looks like in the phone’s display window after being delivered
through an over-the-air provisioning infrastructure.
The NFC-enabled phones will regularly download various types of content from “smart
posters” with RFID tags embedded into them. Attendees will be able to view this
content on the phone display screen.
The ViVOnfc offering itself includes ViVOwallet software which allows consumers
secure access to soft cards directly on their NFC mobile phone screen and an
over-the-air provisioning infrastructure which securely downloads credit,
debit, prepaid, loyalty and gift cards.
Contactless readers are designed to provide easy, convenient and safe
transactions in limited space counter environments such as movie theatres,
ticket booths, quick service restaurants, car rental facilities, retail outlets
and hospitality areas.
…
A big happy birthday
today to Charles Brockden Brown, born in Philadelphia in 1771, who
was “the first man in the United States to try and make a living writing
novels,” according to The
Writer’s Almanac, and ended up starting the American Gothic horror genre: “His
masterpiece was Wieland, published in 1798, whose plot turned on ‘spontaneous
combustion, demonic ventriloquism, murder and madness.’” What sells sure hasn’t
changed much, has it?
…
Software vendor Sybase is “looking to expand its product
offering beyond databases in Mexico and is in search of distribution
partners to help it sell solutions in the areas of business intelligence, RFID
and Linux,” Infochannel
has reported.
Currently databases make up 80% of Sybase’s sales in Mexico,
but according to Sybase’s vice president for Latin America, Tom Conlan, Sybase
is “keen to penetrate the Mexican market with solutions it has inherited over
the last two years through the acquisitions of companies such as AvantGo,
Dejima and Excellent.”
As part of the company’s expansion strategy it will open an office in
Monterrey. Sybase is also working with IBM in the development of Linux
platforms designed for the government.
…
According to Total Telecom Comarch,
a Central European IT vendor, is launching
its Loyalty Management System, described as “a comprehensive suite of
business applications for managing both simple and advanced loyalty programs
that can be implemented across all the sectors dealing with large customer
groups: telecommunications, retail and financial services.”
Good to see the old Soviet-style attitude towards customers
wearing off in Central Europe. “Customer retention and new CRM strategies now
are gaining strategic importance in business,” the company thinks. “After the
failure of expectations towards first generation of CRM systems, we want to
bring the ideas of customer management by covering the specific business
processes around the customer satisfaction with our loyalty management systems,”
says Pawel Przewiezlikowski, Comarch Vice President and a guy who never has to
spell his name over the phone.
Designed with modular architecture, it has the basics – its Business
Administration Module can be complemented with Business-to-Customer Web Portal,
Business-to-Business Application, Logistics, Contact Center or the Smart
Analysis Tool.
…
Yesterday this reporter wrote an article about AeroScout and
NLT
working together to get a mining safety
product out the door, commenting that it seems whenever there’s a disaster
like hurricanes or whatever there’s a rash of announcements for products
dealing with just such an emergency.
Heard from AeroScout’s pleasant Director of Marketing, Josh
Slobin:
“David, Thanks for covering our announcement this
morning with NL Technologies.
“I’d like to clarify,
however, that this joint offering is something that our two companies have been
working on for several months, and the timing of this announcement is unrelated
to the recent tragedy.
“Unfortunately, mining
accidents are much more common than anyone would like, and although it’s
something that has hit home in the US only more recently, the issue has held
international attention for many years. (Do a Google search on “Chinese mining
accident” and you’ll see what I mean.)
“It’s a problem the
industry has been trying to solve for some time, and AeroScout and NLT have
been working hard for several months on a solution that can help.
“Also, by the way,
AeroScout is based in the US – we have significant presence in Israel, but our
headquarters are in San Mateo, CA.”
…
Cadence Design Systems, Ltd. has announced that the Moscow Institute of Electronic Technology has selected Cadence as the
sole provider of design technologies to help MIET develop the Russian
electronics industry and provide local startup companies better access to the
global industry.
A broad range of Cadence technology, including the virtual
integrated CAD service model and Cadence kits, will be deployed in a new
project called "Inspire the Russian Innovation System," or IRIS.
The concept behind IRIS is to support the development of
innovative startups in the field of microelectronics.
If read off-site hit http://blog.tmcnet.com/telecom-crm/
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