By David Sims
The news as of the first coffee this morning, and the music is The Band's "The Weight" from the Bob Dylan and The Band live album Before The Flood, where The Band's set frankly blows St. Bob's away:
XY Media Solutions have announced the launch of AdReply, a platform that provides "actionable real-time information about college and university enrollment advertising campaigns," according to company officials.
AdReply manages online advertising campaigns and tracks the lifecycle of a lead at various stages from prospect to enrollment within a school's customer relationship management (CRM) system.
AdReply provides point and click reporting, CRM integration, and real-time data feeds that deliver the information advertising vendors need to determine ad placements and help meet established cost per enrollment objectives. "Since the system tracks the costs associated with individual campaigns, performance metrics can be established that rank leads based on the ultimate cost to enroll someone," says Frank Healy, President of XY.
First Coffee wonders about the thought process that led to naming a company "XY" instead of "But Not Z," "24/25," "Male Chromosome," or a similar name.
Healy said the product "allows an institution to use a 'right-pricing' model with vendors if they choose." Additionally, he said, AdReply "manages and tracks multiple lead collection form pages for campaigns such as TV, radio, direct mail, and outside sales rep activities."
The idea, evidently, is that AdReply "puts real-time detailed reports in the hands of key marketing decision makers at the right moment to significantly improve lead to student enrollment rates."
The product's pitched at non-profit and for-profit colleges and universities requiring regionally targeted lead generation campaigns benefit from a built in geo-targeting feature. The product will clean and filter data prior to delivery into the school's CRM as well.
Sand Technology, Inc., a vendor of enterprise information management products, has announced that its Sand/DNA data management products will run on HP Integrity servers.
Sand is currently working to deliver Sand/DNA Analytics, Sand/DNA Access, and Sand/DNA for SAP NetWeaver BI for HP Integrity servers running HP-UX 11i v3 as well as the new rx2660 entry level server.
The combination of Sand/DNA running on HP Integrity servers will provide a product that lets enterprise customers retain massive amounts of compressed data for extended periods and "retrieve this information when needed for greater operational efficiency," according to Sand officials.
Customers can expect Sand/DNA applications to run on HP Integrity servers in early Q2 2007. "We are pleased to extend Sand/DNA products to HP Integrity servers and the new HP-UX 11i v3 operating environment, making our advanced enterprise information management software available to a larger customer community," said Linda Arens, vice president of global alliances and marketing at Sand.
Data warehouses are growing at exponential rates.