By David Sims
David at firstcoffee d*t biz
The news as of the first coffee this morning, and the music is The Surfaris' immortal "Wipe Out:"
This week, at its first-ever Global Developer Conference, SugarCRM Inc., a provider of commercial open source customer relationship management (CRM) software, will announce the availability of Customer Self-Service Portal and Knowledgebase for Sugar Professional and Sugar Enterprise customers.
"CRM is moving beyond the four walls of the enterprise," said John Roberts, CEO of SugarCRM, adding that a Customer Self-Service Portal and Knowledgebase "give companies the ability to expose key elements of their CRM to customers to serve them more effectively and at a lower cost."
The portal is being pitched as providing self-service capabilities to customers and prospects for key marketing, sales and support activities. The new functionality includes case self-service, where customers can log cases, upload relevant information, and track cases to resolution without ever having to pick up a phone, as well as account updates, which allows customers to update account, contact, billing and shipping address information in one single location.
There's also a knowledge search for customers to search for resolutions, with access to FAQs written and managed within SugarCRM, and "Sugar Studio Integration," where customizations are managed within Sugar Studio for easy layout changes, custom fields, history and revision tracking.
SugarCRM officials say there is also a Wikified user interface for managing non-technical content, including posting, linking, editing and deleting content, supplemented with workflow approvals so the content staging process includes managerial review for posting of new content; includes audit tracking for revision.
The new portal will be available in mid May. SugarCRM will post pricing details later this week.
…
Talisma Corporation, a vendor of Customer Interaction Management (CIM) products, has announced the release of Talisma CIM 8.0, the latest version of their customer service, sales, and support suite.
Talisma CIM 8.0 includes "many updates," company officials promise, with the most significant, in the company's opinion, being the addition of "proactive capabilities in the two new CIM products Talisma Campaign and Talisma VoIP, and the existing Talisma Chat."
Talisma Campaign, a multi-channel management and tracking application, lets businesses provide a more personalized customer experience -- the product's Real-Time Offer Engine sends customers tailored offers, either directly online or via a customer service agent, that reflect their profile, historical data, and current activity on a Web site.
Businesses using Talisma Campaign should be able to cut down a bit on inbound e-mails and telephone calls by alerting customers of product updates, billing notifications, and profile updates.
With the addition of Talisma VoIP companies now have the ability to offer Web site visitors instant access to a live agent through Voice over Internet Protocol technology. By using voice communication, company officials maintain, businesses will be able to "expand their global reach, and customers will only have to click a button on the site to establish a voice connection with an agent directly through their computer."
Additionally, when using Talisma VoIP combined with other CIM channels such as chat or Web collaboration in more complex service engagements, the customer experience is further elevated.
John Ragsdale, Vice President of Research for the SSPA, in a comment sure to warm the cockles of Talisma's heart, said "I would go so far as to say that Talisma's product is elegant."
…
Kapow Technologies has announced that Switzerland-based Sita, a vendor of IT and communications products and services to the air transport industry, has deployed the Kapow Mashup Server to integrate various applications, including Siebel CRM, into a single portal.