Siebel CRM, Successful CRM Adoption, CRM Mobile Market, Infor Epiphany, Salesforce and Dow Jones, WorkWise

David Sims : First Coffee
David Sims
| CRM, ERP, Contact Center, Turkish Coffee and Astroichthiology:

Siebel CRM, Successful CRM Adoption, CRM Mobile Market, Infor Epiphany, Salesforce and Dow Jones, WorkWise

By David Sims
David at firstcoffee d*t biz

The news as of the first coffee this morning, and the music is The Beatles' Abbey Road:

Princeton Softech, a vendor of enterprise data management, has announced that Australian Newspaper Network, News Limited, has purchased Princeton Softech Optim Siebel Solution to manage continued data growth and improve operational efficiencies following a planned Siebel upgrade.

Optim's enterprise data management solutions help companies implement a proactive approach for faster, safer upgrades.

The News Limited newspaper network includes over 110 national, metropolitan, regional and community newspapers that reach into all areas of Australia and account for more than 70 percent of the country's circulation. Additionally, the organization has online and magazine divisions.

To keep its critical Siebel applications current and get the newest functionality and enhancements, News Limited is planning to upgrade its Siebel implementation from version 6.3 to 7.8.

Siebel's version 7.8 offers enhanced capabilities for modules like Order Management, which can help companies process customer orders, and Business Analytics, which can help businesses analyze subsequent client data.

FYI: Robert Kear, an expert on marketing and CRM strategy, will join the CRM panel at the June 21 Selling Power Sales Leadership Conference. The panel discussion, titled "Keys to Successful CRM User Adoption," will share ideas on how to align process with technology and how to drive up user adoption.

Kear, chief marketing officer and partner of Sales Performance International, Inc., a global sales performance improvement firm, will explore with the panel why CRM has failed to improve sales productivity and why a successful technology implementation doesn't mean successful use of the application.

Selling Power's publisher Gerhard Gschwandtner will moderate the discussion. Other panelists include: Eric Berridge, CEO, Bluewolf Group, Joe Gustafson, CEO, Brainshark, Inc., and Jason Jordan, Principal, Mercer Sales Effectiveness Consulting.

"After nearly two decades of evolution, the question remains for CRM – how does it actually enable sales professionals to better understand and address their customers' problems? As companies move from products to solutions, the technology imperative is to enhance the business acumen and insight of the front line, which has not been the traditional goal of CRM. So we need to challenge what "technology enablement" means for effective selling, and consider CRM in that context," said Kear.

Kear recently coauthored The Solution-Centric Organization (McGraw-Hill, 2006). Before joining SPI, Kear was VP, marketing strategy and CRM strategy, for JD Edwards & Company. The Sales Leadership Conference will be held Philadelphia at The Ritz-Carlton Hotel on June 21, 2007. Invitations can be requested online.

Finland's VV-Auto Group has acquired a customer relationship management system from Infor Global Solutions.

"In line with its strategy," company officials said, "VV-Auto Group Oy continues to focus heavily on the development of customer relationship management and is acquiring a CRM system from Infor Global Solutions."

The Infor CRM Epiphany system selected had the customer relationship management tools required, company officials say, adding that the system will serve the imports, retailing and after-sales services of Volkswagen passenger cars and commercial vehicles, and Audi passenger cars.

The system will be "built to serve the needs of the whole network, and its implementation will be phased to start at the beginning of 2008," company officials say. The plan is to implement the system throughout the retail network in 2008 and 2009.

Dow Jones & Company and salesforce.com have announced the availability of Dow Jones Wealth Manager for salesforce.com's AppExchange.

This means financial advisors using salesforce.com will have Dow Jones Wealth Manager's Client News Match capabilities, which map Dow Jones information to custom client profiles, "spurring the personalized client communication that builds client loyalty and a strong, profitable customer base," salesforce officials say.

Built using the Salesforce platform, Dow Jones Wealth Manager is available for test drive and deployment from the Financial Services category on the AppExchange.

Salesforce.com customers can deploy Dow Jones Wealth Manager via the AppExchange to create a client-loyalty engine. Advisors can add their clients' individual holdings and interests into their contacts in Salesforce, and Dow Jones Wealth Manager returns Client News Matches from Dow Jones Newswires, The Wall Street Journal and other sources mapped to client-specific investments and professional and personal interests.

Tom Waite, vice president, partners and alliances, Dow Jones, said a study from CEG Research found that "successful wealth managers build client relationships through regular and personalized client contact, and that clients want an average of 28 contacts per year from their advisor."

According to the latest report from Compass Intelligence, businesses in the US will spend roughly $9.0 billion on CRM and other mobile applications by 2011.

This year American businesses are expected to spend an estimated $3.8 billion on mobile applications, which include mobile and wireless-based custom-coded and packaged applications, including productivity, Enterprise Resource Planning, e-mail, CRM, security applications, and more.

This market is poised for double-digit annual growth into 2011 and is primarily targeted to improve productivity and collaboration across businesses. Major trends in this industry include growth in productivity-based applications, growth in sophisticated and business-oriented devices, and a major attraction to service providers to strengthen profit margins.

Compass Intelligence recently released a series of market forecasts and reports on mobile applications in the US, all part of a new subscription services called Applications.

Compass's research also found that the Professional Services and Government industries are expected to be the two largest spenders on US mobile applications, representing 37 and 22 percent respectively in 2007, and the small business segment with 38 percent and enterprise business with 42 percent are expected to be the largest spenders on mobile applications from 2006-2011.

Major mobile applications include e-mail, SMS/Text Messaging, CRM, project management, and collaboration and file sharing.

WorkWise, Inc., vendor of products designed to help manufacturers use information assets, has announced the release of Version 8.2 of its Time Critical Manufacturing (TCM) suite of ERP applications.

TCM Version 8.2 is available for the Microsoft Windows operating system. This feature rich release is a prelude to TCM V8.2SQL which is scheduled for release fall 2007.

New functionality is the cornerstone of Version 8.2 from WorkWise and includes direct fulfillment, which allows the calculation of a promise date based of available capacity and material and the scheduling of a shop order directly from Customer Order Processing all from a single screen, and TCM CRM (Customer Relationship Management), supporting opportunity tracking, marketing campaigns, account management, customer service, and full MS Outlook integration.

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