By David Sims
David at firstcoffee d*t biz
The news as of the first coffee this morning, and the music is Reckless Kelly’s Reckless Kelly Was Here:
CRM OnTarget, a vendor of hosted Microsoft Dynamics CRM, has launched a new affiliate program at the Microsoft Worldwide Partner Conference. The “Power to Compete” program is designed to help the Microsoft Partner Community adopt the Software as a Service (SaaS) business model.
Affiliates will be listed on the CRM OnTarget Web site this summer, and global marketing will begin in September with support from Microsoft. In this arrangement CRM OnTarget affiliates own the customer relationship and provide services while CRM OnTarget provides the infrastructure necessary to offer Dynamics CRM, Exchange, and SharePoint in an SaaS environment.
Speaking to the Partner audience and key Microsoft relationships, CRM OnTarget manager Mike Berger said the program is designed to let Microsoft Dynamics CRM Partners “remain competitive in CRM opportunities when prospects start talking about hosting as a serious option.”
CRM OnTarget officials compared the setup to an arrangement in the financial services markets, saying national brands in the brokerage market, market well for lead generation, build brand, and offer tools that set local offices apart from the pack, but “the fact remains that the vast majority of these offices are independent brokers who are simply benefiting from the lead generation, brand, references, and methodology. In CRM OnTarget we have built international brand, exceptional sales lead generation, proprietary tools and processes, and brand name reference accounts.”
CRM OnTarget has entered affiliate agreements in Canada, Australia, Europe, Africa, Israel, the Netherlands, and countries in the Australasian market. With the rollout of program at Microsoft’s Partner Conference, the company will now begin to focus on recruiting affiliates in the United States and expects to have the top 50 markets covered by affiliates by the end of the year.
CRM OnTarget is a unit and trademark of TriVenture, a Seattle-based Microsoft Gold Certified Partner specializing in Microsoft Dynamics CRM since 2003. It operates offices in Cleveland, Los Angeles, and Toronto; data centers are located in Seattle and Montreal.
ReachForce, a vendor of OnDemand Data Services pitching services to maximize companies’ CRM investments, has announced that its customer base has grown to more than 120 organizations since the company’s inception in October 2005. This growth represents a 300 percent increase from the same period a year ago, company officials say, mentioning new customers Business Objects and CrownPeak.
Company officials credit their momentum to selling OnDemand data services that provide “measurable ROI” for their sales and marketing initiatives. Organizations come to ReachForce for contacts within targeted companies based on roles and responsibilities — “not just titles,” company officials say, helping them “ensure their marketing and sales initiatives are delivered to the right buying role in the right target market.”
MAS Consulting, a Sage Preferred Vendor and vendor of marketing products to the Sage Software reseller community, has announced that they have published the inaugural issue of a new quarterly newsletter, Sage Abra HRMS.
Sage product newsletters published by MAS Consulting provide a marketing tool for Sage business partners to maintain communication with customers and prospects.
The new Sage Abra newsletter, which focuses on Sage Software’s payroll and human resource management application, represents a “milestone for MAS Consulting,” consultancy officials say, as they try to expand their marketing products beyond the MAS product line to partners across the entire Sage Software community, including Sage CRM and Sage Accpac ERP.
The first issue of the Sage Abra Newsletter, released in June 2007, focuses on the new EEO-1 reporting requirements for 2007 recently approved by the U.S. Equal Employment Opportunity Commission, as well as tips for avoiding costly fines related to current payroll and human resource compliance mandates.
Nodus Technologies, a business process automation company, has announced what company officials are calling “the industry’s first comprehensive product suite designed for small and mid-size multi-channel retailers.”
Presented during the Microsoft Worldwide Partners Conference, the product suite consists of Credit Card Advantage for Mail Order Telephone Order, eStore Solution Stack for eCommerce, and Retail Advantage for brick-and-mortar stores who use Microsoft RMS.
Integrated with Microsoft Dynamics GP, this suite enables retailers to manage inventory and sales from ecommerce and physical storefronts via a single interface.
Tectura is a Microsoft Dynamics partner and provider of Microsoft-based ERP, CRM, and technology products to mid-market companies, larger enterprises and their divisions. Tectura provides software, consulting, and IT implementation services to more than 5,000 clients in the distribution, manufacturing, healthcare, and service-based industries.
GroupSpark, a Microsoft Gold Certified Partner and private label Software as a Service provider of CRM and other hosted services including Microsoft Exchange Server 2007, has announced that it is now offering 24x7 private label tier-1 technical support for its resellers as an optional service.
This service is immediately available to channel partners and resellers so that they can provide their customers with comprehensive technical support and simultaneously save money.
Resellers can take advantage of groupSPARK’s internal infrastructure, technical expertise and leadership in the private label Hosted Microsoft Exchange Server marketplace by outsourcing technical support for their customers as well. The customer “will be unaware that their technical support is being provided by GroupSpark,” company officials say.
GroupSpark’s hosted SaaS offering includes Dynamics CRM, which can be completely private labeled and resold by partners as a part of their own product offerings saving them hundreds of thousands of dollars in development and operational costs.
InsideSales.com has announced a marketing partnership with WebSTAT to integrate the InsideSales.com hosted CRM with built-in telephony productivity tools to NextSTAT, its Web analytics product. InsideSales.com sells Lead Response Management, the technology behind responding to leads.
“We will be able to match web lead source data gathered from site visitors to the qualitative customer data in our CRM and the quantitative call data from our several dialers,” said Ken Krogue, President of InsideSales.com.
Krogue said this would help them answer questions like optimal response time by lead source as well as industry, and “even let us begin matching lead sources to the salesperson with the highest skills necessary to close a specific kind of lead.”
Kintera has announced Kintera Connect, the company’s upcoming open application integration platform giving nonprofits “the freedom to select products to best meet their needs,” according to company officials.
The Kintera Connect software as a service platform will feature applications provided by Kintera and its application partner network. Built on Kintera’s existing Web services, the platform will let developers and partners integrate directly with Kintera technology.