Talisma Results, cView CRM for Redstone, Clear Choice Gets BrokerLogix, John Deere Gets Targetbase, Cerillion and Mattel

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David Sims
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Talisma Results, cView CRM for Redstone, Clear Choice Gets BrokerLogix, John Deere Gets Targetbase, Cerillion and Mattel

The news as of the first coffee this morning, and the music is The Eels' “Daisies of the Galaxy:”

Talisma Corporation, a vendor of what the company likes to call "Customer Interaction Management" products, has announced "record revenue in the first two quarters of 2007," while recording "greater than 25 percent global bookings growth."

Q2 saw Talisma release CIM 8.0, the latest version of their customer service, sales, and support suite.  The product incorporates "numerous enhancements," company officials said upon release, including "expanded proactive capabilities in Talisma Chat and in two newly released products, Talisma Campaign and Talisma VoIP."

Also Talisma won the Customer Interaction Solutions Magazine 2006 Product of the Year, CRM Magazine Service Leader Award and was an American Business Award (Stevie) finalist. The vendor also opened offices in Germany and Hong Kong. Dan Vetras, President & CEO of Talisma, pronounced himself "satisfied with our results."

Redstone Federal Credit Union has announced it has selected Open Solutions's The Complete Credit Union Solution, a relational core data processing platform for credit unions, to address its enterprise-wide data processing needs.

In addition to The Complete Credit Union Solution data processing platform, Redstone Federal Credit Union is implementing other Open Solutions products, including cView for CRM and business intelligence, a safe deposit box module, channel management center, interaction management center, speech telephony services, premium overdraft protection, positive pay and collections applications.

Based in Huntsville, Alabama, Redstone has assets of more than $2 billion, 18 branches and serves more than 280,000 members. "We are a large credit union in a relatively small market," said Stephen White, vice president of technology for Redstone Federal Credit Union. "I've been in the industry for more than 37 years and have been through a number of core conversions."

The Complete Credit Union Solution is built on an Oracle relational database designed to be an open architecture application, helping credit unions streamline both front and back office processes and create a centralized view of members, employees and business partners.

Clear Choice Financial has announced it has acquired BrokerLogix, which sells products designed for use with CRM. Currently used by mortgage brokers and bankers, BrokerLogix provides a paperless loan origination and processing platform using Web 2.0 technologies, allowing users to reduce closing times and costs.

"BrokerLogix creates the technology foundation for the new Clear Choice", said Chad Mooney, Clear Choice's Chairman and CEO. "By having this tool in our portfolio, we can focus on growing our business."

The BrokerLogix suite of products is billed as being able to deliver greater compliance, more granular control and increased cost savings to Clear Choice and its customers by combining all of the IT, imaging and telecommunications systems on a single platform taking advantage of the latest technologies, including e-faxing, VoIP and CRM components.

BrokerLogix is delivered entirely over the Web as a native .NET application.

John Deere, a provider of products and services for lawn and turf care, landscaping and irrigation, has announced it has named Dallas-based Targetbase as the direct marketing agency of record for its Worldwide Commercial & Consumer Equipment Division.

Targetbase will service the John Deere account through their Greensboro, North Carolina office and will lead the venerable farm equipment manufacturer's CRM efforts as well.

John Deere officials said the firm "illustrated a strategic fit with John Deere," and "demonstrated strong abilities in several key areas such as account service, analytics, and production."

"We are confident that Targetbase and John Deere will form a strong team," said David Niederkorn, manager of marketing communications for John Deere C&CE. "They have all of the competencies that we looked for in a direct marketing agency. However, it's the way they brought these skills together into a highly collaborative and integrated CRM approach that made Targetbase a good choice for John Deere."

Targetbase is part of the Omnicom Group.

Convergent billing specialist Cerillion Technologies has implemented a customer relations management and billing product for Mauritano-Tunisienne de Telecommunication (Mattel), a GSM network operator in Mauritania.

Not the, you know, toy manufacturer.

Based on the CRM Plus, Revenue Manager, Mediator, Output Streamer and Information Manager products in the Cerillion suite, the new system provides a complete end-to-end product for Mattel’s business support systems needs.

Cerillion also implemented its Interconnect Manager system to support billing, settlement and least cost routing for all Mattel’s interconnect agreements.

Mattel, owned by Tunisie Telecom, is the second largest mobile operator by subscribers in Mauritania, behind Maroc Telecom-owned Mauritel Mobiles and ahead of Hasbro.

SugarCRM, a vendor of commercial open source customer relationship management (CRM) software, has announced the first annual Best of SugarCRM Award program, designed to recognize best-in-class SugarCRM implementations.

SugarCRM is now accepting nominations for the award through Monday, August 6, 2007. Finalists will be publicly announced on Wednesday, August 8, 2007 at the LinuxWorld Expo in San Francisco. The awards ceremony dinner will be held in conjunction with the CRM Acceleration Summit in New York City on Monday, August 20, 2007.

SugarCRM customers and users can submit candidates for the 2007 Best of SugarCRM Awards at http://www.sugarcrm.com/crm/crm-acceleration/NY/awards.html. Any deployment type and Sugar edition is eligible for the awards.

The categories are Sales Excellence, for companies seeing significant improvements in sales processes and sales performance; Marketing Performance, for recognizing companies seeing significant improvements in lead conversion, campaign effectiveness, lead nurturing and target acquisition and Customer Support and Satisfaction, for companies realizing significant improvement in call-time reduction, customer satisfaction, and servicing of cases.

There's also Most Creative CRM Implementation, recognizing an implementation instance that challenges the normal scope of a CRM implementation and broadens the impact that a CRM system can have on a business. User Adoption is for companies achieving a smooth implementation with high end-user adoption, SugarCRM Advocate for the individual who has been the most outspoken proponent of SugarCRM and its importance in growing and sustaining a business and SugarCRM Administrator.

Finalists in each category will receive two passes to the CRM Acceleration Summit in New York City on August 20, and passes to the Best of SugarCRM Awards banquet hosted that evening. The category winners will be announced at the banquet.

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