Infor Educational Sessions, Kintera 2Q Results, Internet Fr Chooses SWoft, ReachForce Launches CRM App

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Infor Educational Sessions, Kintera 2Q Results, Internet Fr Chooses SWoft, ReachForce Launches CRM App

The news as of the first coffee this morning, and the music is good ol' Vincent Furnier:

CRM vendor Infor has announced it will deliver more than 35 educational sessions on customer relationship management (CRM) at the company's global annual user conference, Inforum 2007, to be held September 9-12 at Las Vegas' Sands Expo and Convention Center.

Infor, partners and CRM customers including and Interval International, among others, will present case studies and best practices for improving customer response to inbound and outbound marketing and sales campaigns.

Company officials say the common thread for these CRM leaders is their "ability to create a 360-degree view of the customer to achieve positive and profitable customer interactions."

Patric Timmermans, director of Infor CRM product marketing, said the company offers "big-picture views of how companies who implement advanced CRM products can drive revenue and build customer loyalty."

Several Infor CRM customers will present at Inforum, including Interval International who will discuss its best practices for inbound and outbound marketing.

Kintera, a vendor of software as a service to the nonprofit and government sectors, has reported financial results for its second quarter ended June 30, 2007. Revenue for the second quarter 2007 was $12.8 million, which is an increase of 12 percent compared to $11.4 million for the same period last year. Second quarter revenue exceeded the guidance provided during last quarter's financial results call.

On a GAAP basis, net loss for the quarter was $2.8 million, or $0.07 per diluted share, which, hey, isn't as bad as the quarter last year, which showed a net loss of $8.4 million, or $0.23 per diluted share.

Earnings before interest, taxes, depreciation, amortization, stock-based compensation expense and restructuring charges was a loss of $667,000 or $0.02 per share, in the second quarter of 2007, compared to a loss of $5.9 million, or $0.16 per share, in the second quarter of 2006.

This, friends, is an improvement of approximately 89 percent or $0.14 per share year-over-year.

Richard N. LaBarbera, Kintera CEO, said "we will continue to do what is best for Kintera clients, employees, shareholders, partners and community."

Operating expenses for the second quarter 2007 totaled $12.6 million. This is a decrease of approximately 24 percent, from $16.5 million in the second quarter 2006.

The company did announce that it is opening up its platform to enable developers and partners to integrate directly with Kintera technology, bringing best of breed products to the nonprofit community. To date, over 20 partners in the enterprise and nonprofit arenas have joined the Kintera Connect Partner Program.

The company has also taken steps to improve the speed and reliability of its platform, and made adjustments to its support and billing structures.

Surfing around the Web just now I saw one of the greatest three-word phrases in marketing history: "New Nescafe Original." Isn't that brilliant?

Server virtualization and automation software company SWsoft has been chosen by hosting provider Internet Fr, a French hosting provider, to "integrate its Plesk control panel and Virtuozzo virtualization software into Internet Fr's line of shared hosting products and Plexus Products," SWsoft officials say.

Plexus Products simplify and unify the online management of Web and e-mailing services, and provide continuous follow-up due to integration with Internet Fr Customer Relationship Management (CRM) tools.

Plexus Products includes the Plexus Shared Hosting HP (High Performance) pack, a professional shared hosting product to offer the Tomcat application server to run and manage enterprise Web applications.

There's also the Plexus Shared Hosting OEM pack, which allows resellers and Web agencies to complete their offerings with a shared hosting product using their brand name.

Plexus Products' integration with Internet Fr Customer Relationship Management means, for example, that customers can follow the processing of their requests and check their network or system resource usage.

ReachForce, a vendor of on-demand Data Services, has launched a new application for CRM designed to deliver insight into an organization's sales funnel.

The new software, currently known as "Fountainhead," pulls wins data from and conducts an analysis providing a marketing-centric view of what is going on in a company's sales pipeline.

Fountainhead "allows marketers to visualize and gain insights into the sales channel, showing where a company is winning deals and providing predictions based on historical data regarding what kinds of deals move the fastest through the sales pipeline," according to company officials.

Company officials say the software as a service offering will "bridge the gap between sales execution and marketing campaigns."

By understanding current customer wins and the markets these companies are in, ReachForce officials say marketers are "able to drive smarter lead generation programs and initiatives that align with business goals." Fountainhead aims to accomplish these goals by turning static CRM data into actionable marketing and sales campaigns based on an organization's current wins and deal velocity.

Quorum Information Technologies and General Motors of Canada have announced the establishment of further IT integration for GM’s dealers, where GM provides data feeds directly to Quorum's DMS systems so that the dealers using these systems can select and apply the incentives and lease or finance rates and residuals to a vehicle purchase.

In other GM-CRM news, the Reynolds and Reynolds Company has announced two integration initiatives designed to directly link dealers to OEMs through the Reynolds Franchise Interface.

The GM Vehicle Information System and Chrysler Automatic Replenishment Ordering system are fully integrated connection points that allow a transfer of service, parts and vehicle data into and out of the Reynolds ERA and POWER dealership management systems.

Reynolds and Reynolds has also integrated a "Who's Calling" system with the CRM applications in its POWER and ERA dealer management systems. Who’s Calling applies a unique phone number to each dealer’s ad campaign, using traditional media, direct mail, online, or e-mail, so that when prospects call the number in the ad, dealerships are able to determine which campaign prompted the response.

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