The news as of the second cup of coffee this morning, and the music is …
Morello from Mediasurface, a British content management product provider, has been chosen by AstraZeneca as the sole platform of choice for their Global Web Content Management System
The product will integrate into AstraZeneca's larger Global Sales and Marketing Information Systems initiative including integration with AstraZeneca's Siebel CRM.
Pharmaceutical company AstraZeneca wants Morello to be the sole platform of choice for its new Global Web Content Management System, in what Morello officials are calling "one of the largest content management projects ever undertaken."
Morello will replace AstraZeneca's two existing bespoke WCM systems and a handful of agency based WCM systems as part of their global e-service integration strategy (ESI).
Kay Wesley, Global Director - eMarketing for AstraZeneca, said Morello offered "the best total product by meeting our key business criteria and new business innovation requirements in a way that some more established Enterprise Content Management (ECM) players could not."
AstraZeneca have over 250 content managed sites worldwide, which are a mixture of corporate and country sites, product and therapy sites, community initiatives and charitable causes, with varying numbers of authors and levels of traffic.
The ESI program is a complete integration led by sales and marketing, and wholly supported by IS. An integral part of this project was giving AstraZeneca's e-Marketers and business users control of the Web sites that they managed and were measured on.
LinkDotNet has announced an average annual growth rate for its GCC business of 70 percent over the past five years, and is celebrating its tenth anniversary in the Gulf at Gitex 2007, a show in which it has participated since its entry to the region.
LinkDotNet sells CRM and other software in the Middle East, as a subsidiary of Orascom Telecom.
The company's software development subsidiary, LINK Development, has a service offering today that spans diverse areas like portal & intranet development, e-commerce, Enterprise Integration, CRM and Helpdesk Solutions.
Sherif Dahan, LinkDotNet GCC Territory Manager says, "Our work in software development for the government and private sector has been instrumental in our growth, while our position as a trusted Microsoft
Gold Certified Partner in five competency areas has also helped boost our business."
Connect Ads was set up in the region in 2000 when the concept of a dedicated online media house was rare. By operating the largest portal network in the region, comprising MSN Arabia, Hotmail & Windows Live Messenger, along with its own range of portals, Dahan says that the company is raising the standard of online advertising in the Gulf through greater options and reach.
In the area of e-government, Dahan anticipates higher demand for Citizen Relationship Management (CiRM) products, performance measurement tools for public services known as Dashboards, and products that enable delivery of public services through multiple channels and devices.
Avaya's contact center products were honored at Middle East Contact Center Awards, where six of the eleven awards for contact center excellence were bagged by companies that have implemented Avaya
Initiated by Insight and sponsored by Avaya, the Middle East Contact Center Awards is dedicated to the contact center business in the Middle East. The event is considered a benchmark for the region's estimated 500 contact centers, with about 25 based in the United Arab Emirates alone.
The awards presented at a gala dinner recognized the performance and service excellence of some of the best contact centers in the region.