The news as of the first coffee this morning, and the music is Todd Rundgren's The Ever-Popular Tortured Artist Effect:
Teradata and gambling products firm Bally Technologies have announced that they will work together to provide products based on the new Bally Business Intelligence product integrated with the Teradata Warehouse.
"The Bally BI strategy is to bring our customers the best technology products, and Teradata brings to our Portfolio a world-class pedigree in data warehousing and CRM applications," said Bruce Rowe, senior vice president of strategy and business development for Bally Technologies.
With Bally's expertise in casino systems and slot networks, along with Teradata's enterprise data warehouse leadership, "mutual customers will benefit from optimized slot operations, better analysis and management of customer relationships and more robust marketing strategies," and "gain new insight into the overall profitability of the business," officials of both firms say.
Some mutual customers include Harrah's Entertainment, Mohegan Tribal Gaming Authority, Silverton Casino and Spotlight 29 Casino.
Bally Technologies needed a technology partner that could provide deeper customer understanding to use its enterprise data visualization, Bally officials say, adding that the firm wanted to "enhance reporting capabilities and performance analytics on a platform that could support their growing user requirements for more sophisticated analytics."
The Enterprise Data Warehouses produced by Teradata is expected to let Bally "analyze business operations to drive smarter, faster decisions by providing a complete view of the business," Bally officials say.
Bally has been busy, formalizing relationships with a variety of tech companies leading up to next week's Global Gaming Expo trade show in -- where else? -- Las Vegas, to showcase the concept of open architecture while building products into its vision of "The Networked Floor of the Future."
In addition to its deal with Dayton, Ohio-based Teradata, Bally will debut TournaMaker, a concept to turn a casino's regular GameMaker HD slot machines into "roped-off" tournament machines on demand.
Bally has partnered on the project with Toronto-based Strategy9, a vendor of Web-based marketing, e-mail, CRM and database products.
The Bally tournament session server links the gambling machine and the tournament and player-management server technology provided by Strategy9. The two server applications provide all tournament services to the gambling machine during tournament play. These services include machine conversion from conventional to tournament mode, player enrollment and tournament game play and leader board data distribution to the gambling machines and overhead signage.
At G2E, Bally will also be demonstrating its server-based Bally Live Rewards tournament technology on the iVIEW player-communication display embedded in the slot machine.
With a history dating back to 1932, Las Vegas-based Bally designs, manufactures, operates and distributes advanced gambling devices, systems and technology solutions worldwide.