Mobile CRM Deal for Antenna and Oracle, Castle and SalesLogix, Apatar and, Cast Iron and RightNow, OpSource and Skycom, Oracle EMEA

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Mobile CRM Deal for Antenna and Oracle, Castle and SalesLogix, Apatar and, Cast Iron and RightNow, OpSource and Skycom, Oracle EMEA

The news as of the first coffee this morning, and the music is Bob Dylan's first great album, Bringing It All Back Home, in many ways still his most enjoyable:

Antenna Software, a Certified Partner in the Oracle PartnerNetwork, has issued a joint announcement with Oracle for the availability of AMPower Sales for Oracle's PeopleSoft Enterprise CRM.

Developed on the Antenna Mobility Platform, it's an out-of-the-box mobile CRM product designed specifically to enhance and extend PeopleSoft Enterprise CRM business processes for mobile sales organizations using BlackBerry, Palm, or Windows Mobile devices.

Antenna officials say the new product is pitched to sales management and sales representatives: "Using AMPower Sales, sales representatives have information at their fingertips, giving them more time to meet with customers and build relationships."

Data is stored on the mobile device, so even if a rep is out of a wireless coverage area, the information they have captured remains active and accessible on their mobile device, and is automatically synched when a wireless connection is available. Ready to deploy functions include account management, opportunity management, contact management, lead management, calendar management, task management and call reporting.

Antenna officials say the product also offers one-click calling and e-mail, search information on the device and server and configurable timed login for easy access: "Collectively, these tools allow users to sort, list and search for contacts to retrieve specific customer information or narrow lists of sales targets, make calls right from the handheld application, and automatically log the activities once the calls are complete."

On-demand or on-premise licensing is available. The first release is available now on PeopleSoft Enterprise CRM 8.9 and 9.0.

Castle CRM, a customer relationship management and professional services company, has announced the offering of a CRM Mobile Solution "Quick Start" program for Sage SalesLogix customers.

"The Castle CRM mobile offering enables users of SalesLogix to take their system on the road for access to customer information anytime and anywhere," Anthony Castle, CEO of Castle CRM says. "Mobile sales and service representatives can now access information through wireless Windows Mobile and Blackberry Mobile devices."

SalesLogix Mobile is used by sales representatives and their managers to access up-to-date CRM information on their mobile devices while on the road. The Castle CRM Mobile Solution "Quick Start" Program is designed to "reduce the time, effort and cost to mobilize field-based personnel," Castle says.

Castle CRM is located at 44 Wall Street in New York City and is backed by Sage Software. The company provides systems integration, application management and professional services.

Apatar, a vendor of open source data mashups, has announced the availability of the Apatar Data Integration solution on's AppExchange directory.

Apatar's product lets customers simplify and accelerate their integration projects, allowing organizations to "aggregate and present information from disparate sources, without having to write a single line of code," company officials say.

Features of the Apatar Data Integration solution include a visual job designer and mapping, which enable non-developers to design and perform transformations. It also has connectivity to Oracle, MS SQL, CSV, flat files, MySQL, PostgreSQL, Sybase, FTP, HTTP, Compiere ERP, Goldmine CRM, XML (local and Web-based), Buzzsaw, LDAP, POP3, Amazon S3, and Flickr. The product also offers job scheduling.

"The ROI on small data integration projects is simply too low to justify buying and installing proprietary middleware software," said Renat Khasanshyn, CEO of Apatar.

With Extract, Transform, and Load capabilities, Apatar lets users link information between databases, such as MySQL, Microsoft SQL, Oracle, and applications -- i.e., SugarCRM -- and such "Web 2.0 destinations as Flickr and Amazon S3." Headquartered in Western Massachusetts, Apatar operates a development center in Minsk, Belarus and is used by 250 organizations and individuals worldwide.

Cast Iron Systems, an integration appliance vendor, has introduced a family of new appliances -- cute li'l darlings named iA2500-RN, iA3000-RN and iA3000HA-RN, traditional family names from the father's side, the mother wanted to name them Cooking Pot, Stomach and Dakota -- designed for RightNow's on demand customer relationship management (CRM) products.

Requiring no software to purchase, install, or maintain, these RightNow-optimized appliances are billed by Cast Iron officials as able to reduce integration costs by as much as 80 percent over traditional software-based alternatives.

Scott Creighton, RightNow's vice president of business development, said by simply configuring integration appliances that have built-in connectivity to RightNow "we can complete integration projects rapidly without writing code."

The RightNow series of Cast Iron Integration Appliances provide built-in connectivity using RightNow Connect to synchronize data between enterprise systems and RightNow in real-time, to give users a "consistent and accurate experience across all channels and touch-points." Cast Iron officials say.

Built-in technology is provided to integrate RightNow with such applications and endpoints as SAP, Oracle, JD Edwards, PeopleSoft, Clarify, Remedy,, SQL Server, Informix, DB2, flat-files (FTP/HTTP), XML, and Web services.

According to Gartner Research, the appliance-based approach to solving integration problems is set to become even more prevalent. "More than 40 percent of large businesses will deploy an application-fluent network appliance by 2008," said Frank Kenney, principal research analyst at Gartner. "Compared to custom integration, integration appliances can save money and accelerate the time to market for integration projects that involve common business processes."

OpSource, a SaaS delivery firm, has announced that Skycom, a Japanese developer and supplier of Internet, security and document management-related software, has chosen OpSource On-Demand to deliver NinjaPDF for AppExchange.

NinjaPDF is Skycom's new on-demand Web application to let users create portable document format files. Skycom is OpSource's first Japanese customer and represents an expansion of OpSource's international business.

(Full disclosure: At a trade show a couple years ago this reporter picked up a free OpSource notebook and pen set.)

NinjaPDF for AppExchange uses Skycom's proprietary PDF engine to convert documents into PDF files. It is the first application developed by a Japanese company that has joined's AppExchange, Skycom officials say, which is pretty remarkable when you think how many hundreds of companies are on AppEx.

Oracle has launched what they're calling the Oracle Marketing Ecosystem Partnership for Marketing Agencies, a program designed to allow marketing agencies in Europe Middle East and Africa to join the Oracle PartnerNetwork and sell CRM Marketing products.

Marketing agencies joining the OPN will have access to benefits including sales support, discounted educational services and access to CRM implementation expertise. Oracle will also work with marketing agency partners to develop a business plan and commit resource to help them take advantage of market opportunities, company officials say.

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1 Comment

I read an article on TMC about it. I agree, CRM on mobile is must nowadays. It is a cut throat competitive world and business should always be in touch with their customers.


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