CRM's Strategy9 and Teradata and Bally, JasperSoft and Noetix for Oracle, Epicor's Priaino to Present, Xactly and Oracle, Hulse at MDI

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CRM's Strategy9 and Teradata and Bally, JasperSoft and Noetix for Oracle, Epicor's Priaino to Present, Xactly and Oracle, Hulse at MDI

The news as of the first coffee this morning, and the music is Todd Rundgren's The Ever-Popular Tortured Artist Effect:

Teradata and gambling products firm Bally Technologies have announced that they will work together to provide products based on the new Bally Business Intelligence product integrated with the Teradata Warehouse.

"The Bally BI strategy is to bring our customers the best technology products, and Teradata brings to our Portfolio a world-class pedigree in data warehousing and CRM applications," said Bruce Rowe, senior vice president of strategy and business development for Bally Technologies.

With Bally's expertise in casino systems and slot networks, along with Teradata's enterprise data warehouse leadership, "mutual customers will benefit from optimized slot operations, better analysis and management of customer relationships and more robust marketing strategies," and "gain new insight into the overall profitability of the business," officials of both firms say.

Some mutual customers include Harrah's Entertainment, Mohegan Tribal Gaming Authority, Silverton Casino and Spotlight 29 Casino.

Bally Technologies needed a technology partner that could provide deeper customer understanding to use its enterprise data visualization, Bally officials say, adding that the firm wanted to "enhance reporting capabilities and performance analytics on a platform that could support their growing user requirements for more sophisticated analytics."

The Enterprise Data Warehouses produced by Teradata is expected to let Bally "analyze business operations to drive smarter, faster decisions by providing a complete view of the business," Bally officials say.

Bally has been busy, formalizing relationships with a variety of tech companies leading up to next week's Global Gaming Expo trade show in -- where else? -- Las Vegas, to showcase the concept of open architecture while building products into its vision of "The Networked Floor of the Future."

In addition to its deal with Dayton, Ohio-based Teradata, Bally will debut TournaMaker, a concept to turn a casino's regular GameMaker HD slot machines into "roped-off" tournament machines on demand.

Bally has partnered on the project with Toronto-based Strategy9, a vendor of Web-based marketing, e-mail, CRM and database products.

The Bally tournament session server links the gambling machine and the tournament and player-management server technology provided by Strategy9. The two server applications provide all tournament services to the gambling machine during tournament play. These services include machine conversion from conventional to tournament mode, player enrollment and tournament game play and leader board data distribution to the gambling machines and overhead signage.

At G2E, Bally will also be demonstrating its server-based Bally Live Rewards tournament technology on the iVIEW player-communication display embedded in the slot machine.

With a history dating back to 1932, Las Vegas-based Bally designs, manufactures, operates and distributes advanced gambling devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms.

It also offers an array of casino management, slot accounting, bonusing, cashless and table management products.

Open source business intelligence firm JasperSoft has announced a new Business Intelligence offering, jointly developed with Noetix, for Oracle ERP users.

According to industry observer Madan Sheina the Jasper4Oracle E-Business Suite software blends JasperSoft's core BI Suite software with a set of Noetix reporting objects called NoetixViews designed to generate metadata about ERP data sources.

The software creates query subjects and items of Oracle E-Business Suite data and predefines their relationships to identify joins between dashboard-driven NoetixViews. The views are then used by JasperSoft's BI for end-user analysis and reporting.

"These simplified views transform data complexity into easily recognizable business views of data, allowing non-technical business users with intuitive and affordable Web-based, ad hoc BI for simplified self-service reporting," said Jose Morales, vice president of business development for San Francisco-based JasperSoft.

This is Noetix's third integration with a BI vendor; and its second this year. In March it developed a dashboard "Generator" for Cognos BI that populates the Cognos Framework Manager model with NoetixViews that also map directly to Oracle's E-Business Suite. In 2006 it also struck a deal to integrate views inside Business Objects' Xcelsius software.

Epicor Software, which sells CRM products for the midmarket and divisions of the Global 1000, has announced that Michael Piraino, executive vice president and CFO for Epicor, will be presenting at the UBS Global Technology & Services Conference Wednesday, November 14, at 10:15 a.m. Eastern/7:15 a.m. Pacific at the Grand Hyatt New York Hotel in New York City.

Investors may listen to a live audio Web cast at

Epicor was named one of FORTUNE magazine's 100 Fastest-Growing Companies in 2006. It sells enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and professional services automation (PSA) products. Founded in 1984, Epicor serves over 20,000 customers in more than 140 countries, providing products in over 30 languages.

MDI, a project services and professional staffing firm, has named CRM veteran Randy Hulse as its Director of Business Development for IT services. Hulse will be responsible for propelling the company's growth across the IT services spectrum.

Hulse comes to MDI with 17 years of experience as a technologist, sales professional and delivery manager in the financial services, telecommunications and logistics industries.

Certified in both Miller-Heiman and Siebel Sales/CRM processes, he most recently held leadership positions with Silicon Valley hardware and software companies. Hulse's prior experience includes 11 years leading data center and operations deployments at several Fortune 500 companies, managing design and delivery of messaging infrastructures for major Internet service providers (ISPs) and cable multi-service operators (MSOs), and building strategic customer relationships with key, global customers.

Xactly Corporation, which sells on-demand sales performance management, will showcase its incentive compensation estimation capability and integration between its Xactly Incent and Oracle Siebel CRM On Demand.

The integration and secure data sharing promises single sign-on between Xactly Incent and Siebel CRM On Demand. More details on the new integration will be announced next week at Oracle OpenWorld.

Also at OpenWorld in San Francisco Xactly will unveil its patent-pending Incentive Estimator, which "provides Siebel CRM On Demand customers with the ability to run 'what-if' scenarios based on Siebel CRM On Demand opportunities or estimated sales to calculate potential commission and bonus estimates and payments before, during and after a sale,'" according to Xactly officials.

As a member of the Oracle PartnerNetwork, Xactly's integration with Siebel CRM On Demand has been validated through the Oracle Application Integration Architecture for Partners initiative.

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