CRM Update From SAP, Sand and Inforte's SAP NetWeaver Deal, Jenzabar and Kintera Partner, IET Solutions and Avante, Varonis Picks Marketbright

David Sims : First Coffee
David Sims
| CRM, ERP, Contact Center, Turkish Coffee and Astroichthiology:

CRM Update From SAP, Sand and Inforte's SAP NetWeaver Deal, Jenzabar and Kintera Partner, IET Solutions and Avante, Varonis Picks Marketbright

The news as of the first coffee this morning, and the music is Guns 'n' Roses' Appetite For Destruction:

SAP AG has introduced what the SAPpers are calling "the next evolution of SAP Customer Relationship Management," a component of the SAP Business Suite."

With "an eye toward empowering the growing business user market," this product is "designed to be simple and powerful to solve real business problems," SAP officials say. The announcement was made at the fifth SAP Influencer Summit, held in Boston.

The product features "new capabilities" such as trade promotions management, business communications management and pipeline performance management. The latest release also has "a dynamic new user interface," company officials say.

"The next generation of CRM applications will be designed to use Web 2.0 style user interfaces to appeal to sales, marketing and customer service professionals," said Ed Thompson, VP Distinguished Analyst, Gartner. "But they will also be able to support multiple other different user interfaces with a clear emphasis on usability and ease of configuration."

Company officials say they were mindful of a recent Economist Intelligence Unit study, "Improving Customer Relationships," finding that what companies want, what they really, really want -- hey they're back on tour, all right? -- is a complete 360-degree view of customers.

SAP officials say they have improved their CRM's trade promotions management and marketing development funds products to help customers get more bang for their promotional spend buck, while "securing greater visibility, control and traceability of end-to-end funds and claims processes."

SAP CRM 2007 is available to customers now.

Sand Technology, a vendor of enterprise information management software, has announced that it has entered into a partnership agreement with Inforte, a Business & Decision consulting firm specializing in Business Intelligence and CRM.

Together, the two companies will supply technology and professional services to help SAP NetWeaver BI customers implement Information Lifecycle Management and Nearline Storage products. Both companies currently focus on organizations that use SAP products, and by combining their resources they can "better assist these customers with technology and services designed to reduce TCO, improve operational efficiencies and handle data growth-related challenges," the Sandmen say.

"We are pleased to be working with Sand and using their Sand/DNA product suite for SAP," said Paul Halley, Vice President of Business Intelligence, Inforte/B&D. "This product gives our customers the ability to keep more data at their fingertips."

Sand/DNA software for SAP NetWeaver BI is designed to complement the information lifecycle management capabilities available. These organizations face not just explosive data warehouse growth, but also the demand to support more users, greater query and data complexity and increasingly stringent regulatory requirements.

Sand/DNA "enables cost-effective retention of massive amounts of compressed data in a very small footprint -- typically about 10 percent of its original size -- and rapid retrieval of the information when needed," company officials explain.

Inforte officials say their firm offers Strategy, Business Intelligence and CRM consulting services. Founded in 1992, Business & Decision has over 2,500 employees and operates globally with offices in 17 countries.

Jenzabar, a vendor of software and services for higher education, has announced today a strategic partnership with Kintera.

Through the partnership, Jenzabar will sell Kintera P!N Electronic Screening, Kintera's wealth screening tool that enables organizations to find, profile, monitor, and rank the wealth of constituents for maximum fundraising success, the Jenzabarbarians say.

Prospects are ranked based on a 3-D approach that analyzes wealth capacity, affinity to an organization, and propensity to give, according to the Kinteranians.

Sashi Parthasarathi, Jenzabar Vice President of Client Relations, said through the partnership, "we will be able to offer our clients a tool that has been shown to effectively increase fund-raising success."

Jenzabar's TCM products are designed to be used for Enrollment, Retention and Advancement. The Jenzabar and Kintera partnership is aimed at developing the financial backbone of institutions of higher education, Jenzabar officials say.

Rich LaBarbera, Kintera CEO, said as a Kintera products partner, "Jenzabar will be able to expand its offerings to include products that will help institutions of higher education increase their fund-raising results and better connect alumni."

IET Solutions, a leading provider of ITIL-based IT Service Management software products and services, and Avante Solutions, a ITSM technology systems implementer and CRM products provider, have partnered to provide ITSM technology, implementation support, and training to the North American market.

ITIL, a.k.a. IT Infrastructure Library, is basically a framework outlining worldwide accepted best practices for IT Service Management.

Building on its worldwide partner network, iET Solutions has appointed Avante as an authorized distributor and implementer of iET ITSM.

Avante Solutions' customers can work with one company for all of their ITIL business requirements, including processes, people, and technology, the Avanteans say.

"Avante Solutions' offerings are valuable and unique, since most companies do not have the expertise and experience to offer consultancy, implementation and support services," said Michael Scheib, president and CEO, iET Solutions adds. "This partnership will allow us to augment our existing channel to market and bring award winning technologies to the Canadian market."

"We believe Canadian companies will benefit from the success iET Solutions has achieved in Europe and the United States," explained Prashant Vashi, business development manager, Avante Solutions.

Avante Solutions specializes in implementing Help Desk and CRM technologies and has offices in Toronto, San Francisco, Chicago and Calgary. IET Solutions is headquartered in Framingham, Massachusetts and maintains offices in Germany and Great Britain.

Varonis, a vendor of data governance products, has selected and implemented Marketbright's on-demand platform for e-marketing, and partner marketing. The Varonisians say they expect a five-fold increase in leads tracked through marketing campaigns.

The products are designed to give organizations visibility and control over their data, including who can access the data when. Varonis officials say they selected Marketbright for full, self-service management of all of their demand generation campaigns.

Varonis is also using Marketbright's integration with to enable the passing of only qualified leads with automated lead scoring, and to automate the prioritization of leads. In addition, the integrated Marketbright and product provides sales teams with the full prospect interaction history.

If read off-site hit for the fully-linked version. First CoffeeSM accepts no sponsored content.

Featured Events