CRM Platform from Mozes, Endeavor and Statera, Amdocs Results, Cegedim Dendrite and OptimizeRx

David Sims : First Coffee
David Sims
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CRM Platform from Mozes, Endeavor and Statera, Amdocs Results, Cegedim Dendrite and OptimizeRx

By David Sims
David at firstcoffee d*t biz
 
The news as of the first coffee this morning, and the music is Coleman Hawkins’ Body and Soul album, the jazz album you want for party background if you want something “not too _____,” fill in the blank.
 
Endeavor Commerce, a Microsoft Certified ISV Partner since 2002 and makers of SmartCatalog, have announced their partnership with Statera, a Microsoft Gold Certified Partner and National Systems Integrator Partner for Microsoft Dynamics CRM.
 
Statera will now provide prospective and current CRM customers with a Web-based selling engine to empower all selling channels and customers to quote and order fast and accurately.
 
Endeavor Commerce and Statera have begun marketing the combined product and are co-sponsoring “Get a Sneak Peak at CRM 4.0” events in Dallas & Denver. The Sneak Peak events will “demonstrate the both the benefit of CRM 4.0 as a customer-centric product where information is integrated across all systems then presented to information workers in role-specific contexts,” as well as SmartCatalog as an interactive selling suite, according to company officials.
 
“We are thrilled to a have Statera as a partner”, said Sean Myers, President and CEO of Endeavor Commerce, calling Statera a “strategic alliance for us given their strength in the Western US CRM market… we anticipate a long and successful partnership.”
 
Endeavor Commerce has recently released SmartCatalog Portal Edition, which company officials say offers out of the box capability to generate leads and extend Sales/Product Configuration and Guided Selling across sales channels via the Web.
 
Endeavor Commerce is scheduled to announce another major release of the SmartCatalog product in the next two weeks. SmartCatalog is currently featured at the CRM 4.0 Launch Across America Tour as a National Sponsor
 
Statera is a business and technology services and products provider headquartered in Englewood, Colorado.
 
CRM and other technology products vendor Amdocs Limited has reported that for the quarter ended March 31, 2008, revenue was $774.3 million, an increase of 9.6 percent from last year’s second quarter.
 
Net income on a non-GAAP basis was $126.6 million, or $0.58 per diluted share (excluding acquisition-related costs, which include amortization of purchased intangible assets, and excluding equity-based compensation expense, net of related tax effects, of $26.8 million), compared to non-GAAP net income of $114.5 million, or $0.52 per diluted share, in the second quarter of fiscal 2007, excluding acquisition-related costs of $27.3 million.
 
The company’s GAAP net income was $99.9 million, or $0.46 per diluted share, compared to GAAP net income of $87.2 million, or $0.40 per diluted share, in the second quarter of fiscal 2007. Free cash flow for the quarter was $63.1 million, comprised of cash flow from operations of $97.3 million less $34.2 million in net capital expenditures and other.
 
Dov Baharav, chief executive officer of Amdocs Management Limited, said the company’s officials “recognize that there is uncertainty in the market as economic conditions have become more challenging and we believe that our forecasts for the second half of this fiscal year take this into account.”
 
In the second quarter Amdocs showed progress in the operational support systems area by winning a deal with a large North American service provider, according to company officials: “In Europe, Amdocs signed an important CRM deal with a large wireless carrier,” they said, noting “several wins with wireless carriers including a consulting engagement to help a service provider introduce offerings.”
 
Always nice to hear about a company First Coffee never knew existed, and maybe you didn’t either, Mozes, which its officials describe as “an interactive mobile marketing service that enables marketing campaigns through mobile devices and the Web.”
 
Mozes officials say they have “1.3 million participants” now “interacting with their favorite bands through the Mozes network.” They cite statistics showing the desirability of reaching consumers via cell phone, pointing to a recent eMarketer study projecting that U.S. spending on mobile marketing will roughly double this year to $1.5 billion, and reach $4.4 billion by 2011.
 
Evidently the company helps marketers design campaigns to deliver messages on mobile phones. Since officially launching its service in March 2007, 1.3 million people have participated in a Mozes campaign with over 50 percent opting into a Mozes Mob — a mobile list — in order to receive text and voice messages from artists such as Avril Lavigne, Lloyd, Brooks and Dunn and Keyshia Cole.
 
“Reaching yet another milestone, more than one million voice message minutes -- personalized voice messages between bands and their fans -- have crossed the airwaves since Mozes added voice messaging as a service in October,” Mozes officials say.
 
Mozes’ on-demand, Web-based CRM platform is used for the text message and voice campaigns (IVR), which company officials say are “an increasingly important part of how companies, music bands, sports teams and other organizations communicate with their customers and fans.”
 
An example: During a recent tour, the band Rascal Flatts “saw more than 40,000 fans participate in Mozes-driven campaigns, thanks to text message and Web-based interactions that gave fans access to exclusive content and music,” Mozes officials say.
 
Founded in 2005, Mozes initially focused on the music industry, and company officials say it is now used by “over 3,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts.”
 
OptimizeRx Corp. and Cegedim Dendrite have announced plans to enter into an exclusive relationship to offer a Web-based savings and patient support program for prescription and healthcare brands.
 
The partnership, which was announced at the DTC National Conference, “brings together two leaders in an emerging industry segment that aims to help patients begin and maintain their therapies,” according to Cegedim officials.
 
OptimizeRx gives patients a central way to access and enroll in over 150 savings and support programs. Cegedim Dendrite, through its Opus Health division, offers adjudicated patient support cards to the marketplace and now has more than 45 million money saving “loyalty” cards in circulation, distributed by physicians and pharmacies to patients.
 
Company officials say the partnership will allow existing Cegedim Dendrite customers to integrate a Web search tool into their marketing mix, while “getting consistent messaging and reporting across all marketing channels.”
 
Meanwhile, for healthcare brands without existing patient programs, the partnership supports the launch of OptimizeRx’s proprietary system, OffeRx, a turnkey product designed to integrate the development, promotion and management of customizable patient-offer programs.
 
Under the partnership, OPUS Health will manage the loyalty cards generated through OffeRx. To help administer the program, OPUS Health will use contracted relationships with more than 61,000 pharmacies.
 
David Harrell, CEO of OptimizeRx, noted that “right now, only a small number of pharmaceutical brands have implemented a savings and patient support program as part of their marketing efforts.”
 
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